Presentations

Webinar: How & When to Partner with a Hispanic Marketing Firm

The Hispanic Social Media Webinar series continues July 14 (2 to 3 p.m. ET) with a free national webinar titled “How & When to Partner with a Hispanic Marketing Firm”

Sponsored by Social Media Spanish and Fahlgren Mortine

Reserve your Webinar seat here! https://www3.gotomeeting.com/register/639027046

Do you know where to start if you don’t have anyone on your team who understands this important demographic?

Jumping into the world of social media can be daunting enough – add another language and culture into the mix, and things can get muy difícil (very difficult!) pretty fast.

It’s time to learn more about the fascinating world of reaching empowered, influential Hispanics online through social media – and determine how and when to find the right Hispanic Marketing Firm to partner with to help you bridge cultural and language differences.

Among the hot topics that will be discussed are:

  • When to partner with a firm vs. doing it yourself
  • Which social networks are best for reaching Hispanics
  • How to address language and cultural concerns
  • The importance of social monitoring both in English and Spanish
  • Other Spanish social media tips and resources

Confirmed speakers for this in-depth webinar are:

Eric Diaz, PrincipalDK Web Consulting
Eric leads the digital agency, DK Web Consulting which is primarily known for Hispanic marketing through social media. To stay on top of the newest trends in multicultural social media marketing Eric participates in online conversations, researches best practices and industry trends, and discusses the newest wrinkles in social media programming & development.

Natasha Pongonis, Social Media Director, DK Web Consulting
As Director,
Natasha develops key content to engage diverse Hispanic audiences by understanding the communication between cultures, traditions, and regional variations of Spanish. A business communication expert and extensive international marketing experience, Natasha has a strong sense of understanding companies’ needs.

Lara Kretler, Vice President, Social Media Lead, Fahlgren Mortine
Lara is passionate about the strategic use of the social web. A career PR pro with both agency and corporate experience spanning nearly 20 years, Lara brings over a decade of online community building and social media expertise to her public relations work. Lara is a frequent, lively and high-energy presenter about social web applications at conferences and community groups.

Moderator: Michael Della Penna

Don’t miss this Free Hispanic Marketing Webinar! Visit our Facebook event and sign up today!

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