Natasha Pongonis, Author at Nativa

June 30, 2021

Personal Branding: Control Your Path

I was recently invited to speak to The Boeing Project Management Community of Excellence on the topic of leadership, personal branding, and cultural awareness. These are all topics that I am personally deeply passionate about.…

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Conferences Events Presentations

March 21, 2019

Community Conversations at SXSW

My journey at SXSW began on March 8th and there’s no better way to celebrate International Women's Day than by doing something I absolutely love, sharing my story as a female entrepreneur! Southwest Airlines brought together…

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Events Multicultural Marketing

January 8, 2019

The Future of Multicultural Marketing in the U.S.

As co-founders of both Nativa and OYE! Business Intelligence, my partner Eric Diaz and I spend a signficant amount of time attending and speaking at conferences nationwide. Several months ago I was invited to speak…

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Data Driven Insights Multicultural Retail Marketing

November 29, 2018

Black Friday & Cyber Monday Multicultural Insights 2018

Black Friday & Cyber Monday 2018 Each year, Black Friday and Cyber Monday are highly anticipated shopping events for all US consumers and retailers. In the case of Black Friday, it is increasingly becoming an online shopping event perhaps…

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Conferences

September 5, 2016

Multicultural Retailers: Q&A with Tracy Galindo of Jewel-Osco and Albertsons

With only two weeks left for the Multicultural Retail 360 Summit, we had the opportunity to have a one-on-one interview session with Tracy Galindo, Marketing Consultant at Jewel-Osco and Albertsons to learn more about her…

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Conferences

March 28, 2016

A Look inside Multicultural Retail 360 Summit 2016

The week of March 21st I had the opportunity to interview Don Longo, Editorial Director of Convenience Store News, CSNews for the Single Store Owner and Multicultural Retail 360. Our agency, Nativa, is proud to be a media…

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Conferences Multicultural Marketing Presentations

August 29, 2014

Hispanic Marketers Perspective: 2014 National Conference on Health Communication, Marketing and Media

Natasha Pongonis presenting at the 8th annual CDC National Conference on Health Communication. My First CDC Conference Last week I attended the 8th annual CDC National Conference on Health Communication, Marketing and Media. I was…

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Multicultural Marketing Multicultural Trends Political Outreach

April 4, 2014

Q&A: With PEW Research Center’s Director of Hispanic Research – Part II

During my one-on-one interview with Mark Hugo Lopez, we discussed a variety of topics regarding Hispanics in America, education, politics and current trends that are shaping America from a demographic to a social standpoint. This…

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Multicultural Marketing Multicultural Trends

March 21, 2014

Q&A: With Pew Research Center’s Director of Hispanic Research – Part I

In early March I had the opportunity to travel to Washington DC; I enjoy visiting this vibrant city, walking alongside Richard Romanesque and Queen Ann homes next to modern office buildings and usually getting lost…

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Multicultural Marketing Multicultural Retail Marketing Translation

February 7, 2014

Why a Hispanic Marketing Agency in Ohio?

An Argentine in Ohio As you may know, people in the Hispanic marketing industry are always on the go. Almost every week I am flying out to client meetings, conferences and events across the United…

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