Eric Diaz, Author at Nativa

January 4, 2016

How many US Hispanics on Facebook

A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast…

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Case Studies Multicultural Sports Marketing

November 13, 2015

Leading the Majors: The Man behind the D-backs Hispanic Sports Marketing Initiative

I combed the mid-town Phoenix coffee shop, looking for a familiar face amidst the well-caffeinated clientele. I finally recognized the satisfied smile from the face behind one of the most influential Hispanic social media presences…

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Multicultural Marketing

September 9, 2015

How Many US Hispanics on Twitter

Updated on 9/9/2015 Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter. Today we announce the much needed update which discusses the number of total US Hispanics on Twitter. This…

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Case Studies Multicultural Marketing

August 18, 2015

Straight Outta Compton – Hispanic Culture & Movie Marketing

This weekend the film Straight Outta Compton made over 60 million dollars in its debut. This is the highest revenue music biopic that has ever debuted, and the fifth biggest August opening of all time. The movie has…

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Spanglish Billboard located on 7th St in central Phoenix

Multicultural Trends Traditional Hispanic Marketing

May 28, 2015

Phoenix Arizona Hispanic Advertising – Learning from 7th Street Billboards

In 2014 we touched base on the pulse of Phoenix, Arizona Hispanic advertising which is evidenced right here in the southwest via billboards. The $8.3 billion dollar U.S. Hispanic advertising industry is constantly evolving and as…

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Events Multicultural Marketing

November 14, 2014

Nativa to Sponsor Collectivo Event: Marketing to Latinos in 2015

A Great Learning Event to Kickoff 2015 Nativa is proud to announce that they will be hosting the next Collectivo event which will be held on January 21, 2015 in Phoenix. The topic of the…

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Presentations

October 9, 2014

AMA Phoenix Presentation – Phoenix Marketing Minds Unite to Talk Marketing Measurement

Quality over Quantity Overall the attendance for the October 9th AMA Phoenix Hispanic marketing event was not as high as I had hoped. However, the good thing was that the roughly 20-25 people that came were…

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Events

September 17, 2014

2014 Ohio’s Hispanic Heritage Month Celebration

Nativa’s Natasha Pongonis Announced as Keynote Speaker Columbus, OH – All of us at Nativa are beyond excited and proud of our very own, Natasha Pongonis, co-owner at Nativa, who will be the Keynote Speaker…

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Events Multicultural Sports Marketing

June 19, 2014

A World Cup Party to Remember

On Tuesday the 17th, the Nativa staff decided to do something we dont do near enough. Have some fun! We invited 50 of our favorite partners, clients, and generally delightful people to join us for…

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Chevy Silverado billboard found near downtown Phoenix

Multicultural Marketing Multicultural Trends

April 15, 2014

Billboard Advertising – The Pulse of Hispanic Marketing

A Break from the Action... Traffic was thick and I was looking for anything to take my mind off a rough day at the office. Busy from what seemed to be endless client meetings, I decided…

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Eric Diaz

Leading the Majors: The Man behind the D-backs Hispanic Sports Marketing Initiative

Straight Outta Compton – Hispanic Culture & Movie Marketing

Phoenix Arizona Hispanic Advertising – Learning from 7th Street Billboards

Nativa to Sponsor Collectivo Event: Marketing to Latinos in 2015

AMA Phoenix Presentation – Phoenix Marketing Minds Unite to Talk Marketing Measurement

2014 Ohio’s Hispanic Heritage Month Celebration

A World Cup Party to Remember

Billboard Advertising – The Pulse of Hispanic Marketing

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