All Posts By

Eric Diaz

eric diaz working with latin american ad agencies
Out of Home AdvertisingTraditional Hispanic Marketing
March 10, 2020

1 Month Abroad – 5 Lessons from Working with 5 Latin American Ad Agencies

"I was only looking at the billboards." This is what I thought when I first saw the flashing police lights. The Peruvian police officer who pulled me over, with weapons on his hip, could see…
Read More
hector from accounting - nativa
Traditional Hispanic MarketingTranslation
March 17, 2019

Why ‘Hector from Accounting’ Is Not Your Hispanic Marketing Department

On the Phone with a U.S. Fortune 500 Retailer Last week I was on a client call with an east coast based Fortune 500 retail company that told me they needed a change. They would…
Read More
Translating a website to spanish
Multicultural MarketingWeb Design
May 14, 2018

Top 4 Methods for Translating a Website to Spanish

Don’t get too excited yet thinking users are going to flock to translate your Pre-paid Legal website into Samoan!
Read More
Laura Enriquez - Nativa Phoenix Hispanic Communications Agency
Press Releases
October 25, 2017

Media Day with Cronkite News / UnivisionAZ

The Nativa Hispanic communications agency hosted media from Cronkite News this week in response to a request that the team received regarding insights on Hispanic millennials and their diet and eating habits in comparison with their…
Read More
latino fans
Case StudiesMulticultural Marketing
October 23, 2017

Winning Latino Fans – Game of Thrones Case Study

Our sister software company, OYE! Business Intelligence shared the following Latino fans report recently about the ultra-popular show Game of Thrones and their debut of season 7 this past summer. We have seen from previous…
Read More
nationwide insurance hispanic heritage month
Press Releases
October 13, 2017

Nativa Partner Natasha Pongonis Honored to be on Panel of Nationwide Insurance Hispanic Heritage Month Event

Nativa leader Natasha Pongonis today participated as a panel speaker during the Nationwide Insurance Hispanic Heritage Month event. Several of the topics discussed to a livestreamed audience across the nation were: hurricane relief, diversity, inclusion, communication tactics…
Read More
Press Releases
March 23, 2017

Bilingual Account Manager

Bilingual Account Manager Job Description: Nativa is a nationally renowned multicultural marketing agency looking for a passionate Bilingual Account Manager with expertise in Marketing/Advertising who will partner with our clients and ensure their long-term success.…
Read More
Latino Language Choice: Fast Food Industry
Multicultural MarketingMulticultural Trends
February 7, 2017

The (Data Validated) Latino Language Choice when Advertising to Hispanics

There is no doubt about it, Spanish is here to stay. In fact, national statistics show that by 2034, 70% of U.S Hispanics aged 5 and older will speak some level of Spanish at home. However, to be…
Read More
Spanish Sentiment Analysis
April 1, 2016

Why use OYE! – Hispanic Social Media Listening Tool

Updated April 1, 2016. As Hispanic Marketers we know that there are 54 million Hispanics in the US (17% of US pop.), but how do they engage with your brand? That is the question you…
Read More