Short Studies Archives

Short Studies

August 11, 2022

My O.Y.E. Internship Experience

My name is Dylan McKay and I was an intern at the O.Y.E Phoenix office in the summer of 2022. With the pressures of finding a summer internship while the spring semester of my Junior…

Dylan Mckay

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Blog Short Studies

July 12, 2021

Diving Deep into Data Analysis and Social Awareness

As a recent graduate from Arizona State University in Marketing, it has been interesting to enter the professional world and see everything I learned in school come to life in my work. I have been…

Ari Bencomo

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How influencers are managing this quarantine

Influencers Short Studies

April 15, 2020

How Influencers are Adapting to the Coronavirus Quarantine

Due to the COVID-19 quarantine, multicultural influencers have needed to change their strategies to communicate on social media. Here at OYE, we investigated how influencers are managing this quarantine and how they are preparing for…

Larissa Pagan

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Short Studies

April 7, 2020

Coronavirus Latinx Economic Impact – Coronavirus Discussion

Coronavirus Latinx Economic Impact Update As a follow up from the past two weeks (week 1 video and week 2 video) the OYE team breaks down various trends in U.S Hispanic conversations regarding COVID-19 and…

Eric Diaz

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Short Studies

March 27, 2020

Introduction: Influential Fashion Advisor – @Glazaam

We are so excited to present to you our multicultural influencer of the week! This time we meet Asma Sufian or @Glazaam as she is known on Instagram. Our OYE software first 'met' Asma while searching…

Larissa Pagan

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Short Studies

March 27, 2020

Coronavirus Hispanic Conversation – March 27 2020 Update

Coronavirus Hispanic Conversation Update As a follow up to last week's video from the coronavirus research OYE is performing, the OYE health team breaks down numerous trends in U.S. Hispanic conversation including what English speaking…

Andrea Leon

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Press Short Studies

March 18, 2020

Coronavirus Hispanic Reaction – 4 Week Conversation Analysis | Video

Coronavirus Hispanic Conversation Update In this video, the OYE team shares insights from the 4-week analysis of Hispanic conversation regarding the ongoing coronavirus hispanic reaction. In its latest OYE short study on Hispanic health conversation,…

Eric Diaz

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Short Studies

March 12, 2020

Multicultural Plant-Based Meat Conversation Analysis

How Plant-Based Meat in Fast-Food restaurants is perceived among Hispanics and African Americans Plant-Based meat has become a popular topic in the last few years. Some of the largest fast-food restaurants have made plant-based options…

Andrea Leon

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Short Studies

February 27, 2020

Hispanic Cancer Analysis

How different types of Cancer affect the Hispanic Audience Cancer is one of the world's largest health problems. The Global Burden of Disease estimates that 9.56 million people died prematurely as a result of cancer in 2017. Every sixth death in…

Michael Haynes

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Short Studies

February 18, 2020

CES 2020 Hispanic Audience Analysis

The CES 2020 Hispanic Audience CES is one of the biggest tech conferences in the United States that happens every year. According to CES itself, there were more than 4,400 companies exhibiting, over 250 conference…

Michael Haynes

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Short Studies

November 13, 2019

Inspirational Female Influencer: @NotBasicBlonde_

"There's something so special about a woman who dominates in a man's world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer." These are the words…

Ana Cisneros

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Influencer Features Influencers Short Studies

September 13, 2019

Keto Multicultural Influencer Feature: @Keto_Comadre

This week we have another Multicultural Influencer Feature coming at you! However, this week is special with a Keto Multicultural Influencer, Anely, or @Keto_Comadre as she is known on Instagram, is huge on the keto…

Joaquin Arellano

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Case Studies Short Studies

August 30, 2019

The Hispanic Opinion on Healthcare

Hispanic Conversation on Social Media Through analysis of 3,500 tweets. using OYE software, common themes and insights were discovered about what opinions Hispanics have in regards to healthcare. This is seen through the thousands of…

Joaquin Arellano

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Events Short Studies

January 18, 2019

Innovation From a Female Perspective: CES 2019

CES For The First Time: Innovation From a Female Perspective For over 50 years, the International Consumer Electronics Show (CES) has gathered the most creative and visionary minds from around the word. This year over…

Natasha Pongonis

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Short Studies

August 29, 2018

K-Pop Boy Band BTS Makes a Splash with US Multicultural Audience

Bangtan Boys, or BTS, is a seven-member Korean-pop boy band that has taken the world by storm since beginning the group in 2013. On August 24th (2018) they released a song "Idol", pushing them to…

Bianca Lamas

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Influencers Short Studies

March 27, 2018

Top Latin Artists Among Hispanic Music Influencers

The OYE! Hispanic Influencers' Tracker analyzes the pulse of online conversations among top Spanish, Bilingual, and English-speaking Hispanics. In this blog, OYE! will focus on Hispanic Music Influencers. To be considered a Hispanic Music Influencer, the user…

Christian Arenas

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Influencers Short Studies

February 28, 2018

Trump and Gun Control: Major Topics among Hispanic Influencers

The OYE! Hispanic Influencers' Tracker analyzes the pulse of online conversations among top Spanish, Bilingual, and English-speaking Hispanics. The Florida shooting tragedy earlier this month sparked an uproar of political debate over these last few weeks.…

Christian Arenas

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Influencers Short Studies

February 25, 2018

Hispanic Influencers on Black Panther and Florida Tragedy

The OYE! Hispanic Influencers' Tracker analyzes the pulse of online conversations among top Spanish, Bilingual, and English-speaking Hispanics. Black Panther premiered on February 16th, and OYE! software was used to analyze what topics Hispanic Movie Influencers…

Christian Arenas

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Influencers Short Studies

January 15, 2018

Pop Culture & Sports Hispanic Influencers Tracker (1-15-18)

OYE! is a business intelligence solution that provides organizations with unique insights into Hispanic conversations online, regardless of the language they speak. Our propriety algorithm is able to identify U.S. Hispanic influencers & micro-influencers and…

Paul Padilla

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Influencers Short Studies

December 13, 2017

Pop-Culture & Sports Hispanic Tracker

OYE! is a business intelligence solution that provides organizations with unique insights into Hispanic conversations online, regardless of the language they speak. Our propriety algorithm is able to identify U.S. Hispanic influencers & micro-influencers and…

Paul Padilla

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Short Studies

December 1, 2017

Hispanic Analysis of Miss Universe Pageant 2017

The Miss Universe international competition is one of the most important and publicized beauty pageants, viewed by millions worldwide. The yearly competition is a stage where empowered women come forth and exhibit the confidence that has driven…

Eric Diaz

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Short Studies

November 5, 2017

Hispanic Millennials Diet Preferences

The diets of US Hispanics are thought to be heavily influenced by their countries of origin. Thus, Hispanic millennials diet preferences may then be influenced by parents and even grandparents who teach eating habits and…

Christian Arenas

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Short Studies

October 20, 2017

Game of Thrones Hispanic Audience Report

"I won't be knitting by the fire while I have men fight for me." - Game of Thrones character Lyanna Mormont during episode 1 of season 7. Those words echo in the ears of Game…

Laura Enriquez

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Short Studies

September 5, 2017

Among the Top 3 Football Teams, Dallas Cowboys Leads with NFL Hispanic Fans

Courtesy of Dallas Cowboys Facebook page Who is ready for the 2017 NFL kickoff? Cowboys fans are! According to Mexican NFL representative Francisco Olive, Mexico has more than 28.3 million NFL fans, and 9.9 million…

Laura Enriquez

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Political Tracker Short Studies

May 9, 2017

OYE! Analytics Goes International: Mexican Gubernatorial Elections 2017

During the 2016 U.S. Presidential elections, OYE! collected real-time data across different social media forums to track online conversations about top candidates. As our neighbor country to the south is preparing for gubernatorial elections in…

Eric Diaz

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Short Studies

July 28, 2016

Latino Education – Arizona Universities Instagram Report

The decision on pursuing higher education is not typically easy especially when trying to figure out which college or university is a best for our young adults. In this short study, the OYE! platform analyzed what college-going…

Eric Diaz

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Short Studies

July 25, 2016

OYE Beauty Analysis highlights which brands Trend Among Hispanics

HISPANIC BEAUTY ANALYSIS Over the past few years, the Internet has revolutionized the way that brands gain additional exposure. It is now common for an Internet user to find a beauty brand advertisement on search engine…

Robert

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Short Studies

July 7, 2016

Hispanic Nutritional Supplements Analysis gauges trending brands on the market

HISPANIC NUTRITIONAL SUPPLEMENT ANALYSIS Being healthy and looking fit is a point of pride that most people work on at one point or another. Over the past few decades, many companies have catered to the health-conscious market by…

Robert

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Short Studies

June 10, 2016

Hispanic Vote 2016 – Sanders Leads Super Tuesday Mentions

The OYE! Intelligence platform provided analysis during the hotly contested Super Tuesday in which six states held their primaries including California, New Jersey, Montana, New Mexico, North Dakota, and South Dakota . Below we look further at…

Eric Diaz

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Short Studies

April 12, 2016

The Power of Originals – Popular Dramas among Netflix Latino Viewers

Over the past few years Netflix has grown from originally only streaming movies and TV shows, to creating their own original content since 2013. Hit shows have spurred from this digital channel such as House of Cards and Orange is the…

Eric Diaz

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Short Studies

March 25, 2016

Top Presidential Candidates among Arizona Latino Voters

Over the past month, the race for the presidential election has heated up significantly. Candidates have been battling non-stop in hopes of securing votes, including several candidates with extended efforts from minority demographics. However, how are these candidates performing…

Eric Diaz

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Short Studies

March 24, 2016

Latino Financial Services Report – Life Insurance

One of the industries that OYE! has spent considerable time measuring in recent years has been financial services, and specifically life insurance. Latino financial services life insurance conversations have consistently shown strong volume, and a tendency for these…

Eric Diaz

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Short Studies

February 17, 2016

Latino Super Bowl Marketing – Ad Mention Performance

The biggest football game of the year is not just a battle between the two teams participating, but a battle between brands trying to catch the eyes of millions of people by showcasing their newest commercials promoting…

Eric Diaz

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Short Studies

December 28, 2015

Hispanics Talk National Preparedness Month

OYE! technology can analyze real-time and historical online conversations. This past September during National Preparedness Month, the OYE! team decided to analyze Instagram to see what Hispanics and non-Hispanics said about preparing for natural disasters. OYE!…

Lillian Martinez

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Short Studies

November 20, 2015

The 2015 Hispanic Heritage Month Series – Sports

During Hispanic Heritage Month the topic, Sports was one of the main topic discussed during the month long celebration. We also looked at the week before Hispanic Heritage Month to gather any announcements of anticipated…

Lillian Martinez

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Short Studies

November 20, 2015

The 2015 Hispanic Heritage Month Social Listening Analysis – Education

During Hispanic Heritage Month, universities were a topic discussed often during the month-long celebration. In addition to the 30 day period, OYE! performed social listening analysis on higher education schools and universities, to review the week…

Lillian Martinez

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Short Studies

November 20, 2015

The 2015 Hispanic Heritage Month Series – Celebrities

During Hispanic Heritage Month, Celebrities was one of the topic discussed during the month long celebration. In addition to the 30 day time range of the important month, we also looked at the week before…

Lillian Martinez

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Short Studies

November 1, 2015

The 2015 Hispanic Heritage Month Series – Online Conversations on Brands

During Hispanic Heritage Month, it is common to find brands discussing how they celebrate and respect the Latin culture during the month long celebration. Brands also of course have to be careful to not be…

Lillian Martinez

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Short Studies

October 29, 2015

The 2015 Hispanic Heritage Month Series – Politics

During Hispanic Heritage Month (HHM), from Sept. 15- Oct. 15, the category of Politics was the biggest topic discussed during the month-long celebration. In addition, OYE! research included the week prior to the beginning of Hispanic Heritage…

Lillian Martinez

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Short Studies

October 27, 2015

2015 Hispanic Heritage Month: What Did People Talk About?

Hispanic Heritage Month (HHM), from Sept. 15- Oct. 15, just came to a close and this year we at OYE! decided to listen in on the hispanic conversations online and what was being discussed during this month…

Lillian Martinez

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Short Studies

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3428 N. 15th Ave
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info@thenativa.com