Category

Social Media Trends

Presentations
February 6, 2013

Using Google+ Hangouts to Connect our 3 National Offices

The Annual Digital Retreat This story is about a meeting, but not just any typical meeting. Three teams met for the first time, "face to face," across three states a cumulative 3,000 miles apart. While…
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Conferences
November 20, 2012

Marketer’s Perspective: LATISM 2012 Conference

As mentioned in my recent post on the Hispanic Retail 360 Summit, marketers must often make tough decisions on which conferences to attend, given that there are time and budget constraints.  While LATISM 2012 was…
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April 2, 2012

Does Your Campaign Need a Network of Bloggers? Part II

Last week we introduced you to Romina, a 31-year-old Latina blogger from New York City. As the author of Mamá XXI, a Spanish-language source for coupons, deals and general interest for Latino families, Romina is…
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Multicultural MarketingPress Releases
November 8, 2011

Press Release: The Power of Social Media, from The Defense Logistics Agency

Columbus, Ohio - DK's own Natasha Pongonis was the featured speaker at a Defense Logistics Agency (DLA) workshop in October in which she talked about the strong influence of social media, especially when working with…
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Press Releases
October 9, 2011

Why Im Going to the LATISM (Latinos in Social Media) Conference

It was really a no-brainer as I received my first invite to attend the 2011 LATISM conference a few months back.  I signed up to attend as the folks that run LATISM, or #LATISM as…
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Multicultural Marketing
April 19, 2011

US Retailers’ Outreach to the Online Hispanic Retail Consumer

Hispanic Retail Marketing - SEARS/K-Mart Case Study We hear and read daily about the increasing numbers of Hispanics in the United States.  The latest census results indicate Hispanics make up 16% of the US population…
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Presentations
April 18, 2011

Download these April Presentations on Online Hispanic Marketing

The team at DK was busy this month and had several presentations that you may now download here. Check out the case study on Government Marketing to Hispanics that DK presented with their client, the…
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Multicultural Marketing
September 13, 2010

Seeking the Double Rainbow – Ranking Hispanic Marketing Groups on LinkedIn

There are far too many LinkedIn Groups focused on Hispanic Marketing for any one Marketer to possibly engage with regularly.  We took a look at 8 of the groups most readily available to a Marketer in…
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August 11, 2010

Where to Find Latinos: Social Media Alternatives

It is important to stay on top of which social media sites can be used to engage Latinos as the landscape evolves. While we all know about the hugely popular sites such as Facebook and…
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Multicultural Marketing
July 19, 2010

Why Firms Need to Market to Hispanics

Hispanics are young and on Social Media, so why aren't you marketing to them? And oh yeah, 1 in 3 Americans will be Hispanic within our lifetime (by the year 2050).  The ever-growing Hispanic market…
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