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August 26, 2010

Exciting Partnership – Social Media Spanish & Hispanic PR Blog

We are very excited to begin partnering with The Hispanic PR Blog. Hispanic PR Blog will be publishing many of Nativa's blog articles related to Hispanic social media and web news. The Hispanic PR Blog …

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August 11, 2010

Where to Find Latinos: Social Media Alternatives

It is important to stay on top of which social media sites can be used to engage Latinos as the landscape evolves. While we all know about the hugely popular sites such as Facebook and…

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Multicultural Marketing

July 19, 2010

Why Firms Need to Market to Hispanics

Hispanics are young and on Social Media, so why aren't you marketing to them? And oh yeah, 1 in 3 Americans will be Hispanic within our lifetime (by the year 2050). The ever-growing Hispanic market…

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Multicultural Marketing Presentations

July 14, 2010

Why Marketing to Hispanics using Social Media Works

Check out this quick presentation which covers: Why is the Hispanic market important? Do Hispanics use Social Media? Why is Social Media an attractive way to target Hispanics? Benefits of Marketing to Hispanics using Social…

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Multicultural Marketing

June 15, 2010

What to Read from the Top 2010 Hispanic Online Marketing Reports

Since there are already too many 40+ page reports out there instructing marketers as to where the opportunities lie in engaging with Hispanic consumers, we're here to make it easy. This is our analysis of…

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Case Studies Multicultural Marketing

June 7, 2010

Engaging Spanish Speaking Consumers through Social Media – the March of Dimes Way

After years of fielding thousands of phone calls and emails from Spanish speaking mothers and parents to be, the March of Dimes realized the necessity to expand their outreach efforts. And while reports are now…

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Facebook

June 3, 2010

Measuring Social Media Engagement

So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging? Why yes, absolutely there is. What needs…

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May 27, 2010

Could a Spanish Simpsons Facebook page have more fans than the English page?

Spanish language pages are becoming increasingly common as more companies try to appeal to the US Hispanic market. Most Spanish language pages for US products have fewer fans than their English version. But would it…

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Facebook Multicultural Marketing

May 7, 2010

How Fortune 1,000 Brands Engage Spanish Speaking Facebook Fans

Many large brands such as Nike, McDonald's and others have well over 1 million fans and struggle deciding how best to communicate with Spanish speaking fans which in many cases are 10% or more of…

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Exciting Partnership – Social Media Spanish & Hispanic PR Blog

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