All Posts By

Lillian Martinez

Latina Bloggers / InfluencersMillennials
June 17, 2017

When Less is More: Latina Micro-Influencers Pave the Way – Interview with Tyannah Vasquez

The Smile – Meeting Tyannah As I’ve learned in the advertising business, you can tell a lot from a smile. When I first came across Tyannah’s friendly expression; I knew she was a perfect match…
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8a certified hispanic agency
Press Releases
June 23, 2016

Nativa Endorsed by the U.S. Small Business Administration as an 8a Certified Hispanic Agency

The Nativa Multicultural Communications agency received great news in June 2016 as it has been certified by the 8(a) Business Development Program of the U.S. Small Business Administration (SBA) as an 8a certified Hispanic agency. The SBA,…
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Case StudiesMulticultural Marketing
March 10, 2016

The Horrors of Cross-Cultural Advertising Translations

When it comes to translating a word or a sentence to another language the quickest way is to use an online translator that gives you a hopefully near-perfect translation. But what happens when these go wrong? Brands and agencies spend millions of dollars each year translating their content to precisely share their message with speakers of a foreign language, or residents of another country. However, the high expense does not…
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Latina Bloggers / InfluencersMillennials
January 28, 2016

Influencers’ Perspective: How to Pitch to Latina Bloggers?

A few weeks ago the Nativa team had the pleasure of hosting and interviewing Kathy Cano-Murillo, also known as The Crafty Chica as well as her daughter Maya Murillo from Maya in the Moment about how to approach…
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January 13, 2016

How Many Latinos in the US on Instagram

Instagram has exploded in popularity over the past few years, especially with Latinos in the US. While the social channel is not as popular as Facebook is in term of users, the photo-sharing app does have…
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EmployeesEvents
November 16, 2015

Experiential Marketing Lessons – An Old Dog Learns New Tricks at the Music Festival

A few weekends ago I went to an all-ages outdoor music festival that featured several currently popular entertainers including Pepper, Slightly Stoopid, Rebelution and J.Cole. I challenged myself to do something out of my comfort zone; attend…
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Employees
September 28, 2015

Co-Owner, Natasha Pongonis Featured on LA MEGA 103.1 FM Interview

Nativa's co-owner, Natasha Pongonis, was recently featured in an interview by radio station, LA MEGA 103.1 FM in Columbus Ohio. In the recording, the announcer details how Natasha came from Argentina as an exchange student…
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Interns
July 24, 2015

My Experience as a Hispanic Marketing Intern at Nativa

My experience interning with Nativa these past two months has been a great one. When I first applied and got selected I was then thinking about adding marketing as a second major but decided against it. However,…
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Multicultural TrendsTraditional Hispanic Marketing
June 19, 2015

Phoenix Arizona Hispanic Advertising – Careful Use of Spanglish is Key

As we learned from the article on Spanglish billboard advertising, there are many things to consider when placing a bilingual ad. We are interested in finding what lessons can be learned in Spanglish and Spanish advertising…
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Conferences
October 15, 2014

Nativa’s Natasha Pongonis Joins 2014 TechCamp Global Event for Women Entrepreneurs

Agency Co-owner, Natasha Pongonis, is currently forming part of a group of select businesswomen who are attending and training for two days in Cali, Colombia at the global TechCamp event, the first camp focused on…
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