Category

Social Media Engagement

August 26, 2019

For Brands – How to Regram, 5 Steps You Need to Follow

As a multicultural marketing agency, we’ve been creating social media content for our clients for nearly a decade and something we have realized is the power of sharing one of our social media influencer's content…
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Advertising - Social MediaMulticultural MarketingMulticultural Retail MarketingMulticultural Sports MarketingMulticultural TrendsOnline Marketing
July 8, 2015

8 Insights to know about hispanic millennials, #8 Advertising

Advertising US Hispanic Millennials over-index in being receptive to advertisements and offers from brands about their products and services. Experian Marketing Services in 2013 discovered that 19% of Hispanics aged 18 to 34 are interested…
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Case Studies
July 23, 2014

Case Study: Castrol Motor Oil (Hispanic Facebook Marketing Social Media Outreach)

Castrol Motor Oil, knowing Hispanics affinity for soccer capitalized with a sponsorship of Christiano Ronaldo, one of the best  players in the game to bring awareness to their brand on all channels including Facebook and Twitter. Brief The Nativa…
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Multicultural MarketingMulticultural Sports Marketing
November 19, 2010

NBA Hispanic Marketing: “Social Media a Key Component of our Strategy” (Part 2 of 2)

The popular éne•bé•a Facebook profile Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans.  But what is less well known are some of the internal…
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Case StudiesMulticultural Marketing
October 4, 2010

Running a Non Profit’s Hispanic Marketing Campaign – Florida State Hispanic Chamber of Commerce

Hector Herrera is a man with a plan. As the Director of Marketing and Communications at the Florida State Hispanic Chamber of Commerce (FSHCC), his goal is to expand awareness of their mission to promote…
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