In the fast-evolving world of search engine optimization, we’ve gathered essential SEO strategies from SEO experts and marketing consultants to provide you with cutting-edge strategies. From analyzing SERPs for unique perspectives to knowing your audience and writing for them, dive into the top eight tips for ensuring optimum SEO in your blog content in 2024.
- Analyze SERPs for Unique Perspectives
- Personalize AI-Generated Content
- Adopt a Multimedia Content Strategy
- Prioritize Readability and User Experience
- Employ Topic Clusters for SEO
- Incorporate Proprietary Data
- Improve Upon Top-Ranking Content
- Align with Consensus, Add Unique Value
Analyze SERPs for Unique Perspectives
SEO Strategist Quentin Aisbett describes, “Analyze SERPs (Search Engine Results Pages) for the query you want to address. But don’t do this without an SEO/content tool to tick a range of boxes and ensure your content addresses all of the queries the top-performing content does.
I’d strongly suggest you review the SERPs to identify how you can provide a unique perspective on what is already there. Can you add real-world examples? Or a unique insight from someone (you, maybe) with a strong background in the topic?”
Personalize AI-Generated Content
SEO Specialist Beth Gillem highlights, “The importance of personalized content goes beyond keyword optimization. While AI can aid content creation, it must be edited to reflect personal insights. Incorporating case studies, real-world examples, or user-generated content is encouraged, but AI-generated content should be personalized to demonstrate expertise and experience. Google prioritizes value-added content that showcases expertise and experience (E-A-T), which enhances authority and trustworthiness.”
Adopt a Multimedia Content Strategy
Stephanie Solheim, Co-Founder of a digital marketing agency advises, “Approach each blog post with a multimedia mindset. Consider repurposing content for various channels, such as creating video summaries for YouTube, Instagram, and TikTok, crafting social media images from quotes and stats, recording podcast episodes, and reshaping content for X, LinkedIn, and Facebook. This strategy expands audience reach beyond Google to platforms like YouTube and Pinterest, boosting traffic and engagement.”
Prioritize Readability and User Experience
Sarah Wayte, Copywriter and Brand Photographer states, “Remember readability and the user experience first. That is, don’t stuff it full of keywords in a bid to make it SEO-juicy. Because that will be noticed, and you will be penalized for it… it needs to read like a human being wrote it…It’s what keeps a person on the page, and that also has an impact on your SEO, as search engines recognize that people are staying to enjoy your content.”
Employ Topic Clusters for SEO
SEO Manager Muhammad Nurul Afsar mentions, “Focus on creating comprehensive, user-focused content that satisfies search intent…This structure not only helps search engines understand the semantic relationship between the pages, enhancing your site’s authority on the subject but it also improves user experience by providing thorough, organized content. This method effectively boosts visibility and relevance in search engine results.”
Incorporate Proprietary Data
Andreas Vonoitatis, an SEO Consultant, highlights, “Thanks to SEO, the internet is filled with copy-paste content, which has only been amplified by AI like ChatGPT. To stand out, incorporating proprietary data will demonstrate unique added value to search engines, helping them rank your content above the noise.”
Improve Upon Top-Ranking Content
The CEO of a digital marketing agency, Hannah Millist declares, “Using an incognito browser, identify and read the content that is ranking in the number-one position for the keyword you are targeting, and aim to make your blog content better. This might include adding additional information, but it could also require you to add elements such as bespoke photography, diagrams, graphs, or videos.”
Align with Consensus, Add Unique Value
Sascha Hoffmann, a lifecycle marketing consultant mentions, “Despite seeming contradictory to creating content for humans, aligning with existing top-ranking pages, as revealed in Google’s documents, is crucial. For instance, including commonly mentioned topics like “the best beaches in Thailand” can improve visibility. Hoffmann suggests a strategy of 80% alignment with existing content and 20% addition of new information to offer unique value.”
Special thanks to Featured for their continued help in the creation of this blog post. Click for more strategies from the Nativa team regarding Online Marketing.
