All Posts By

Natasha Pongonis

Multicultural MarketingMulticultural Retail Marketing
April 1, 2013

Women and Online Purchasing Power

Lately, there has been a lot of buzz surrounding Yahoo! CEO Marissa Mayer and Facebook’s COO Sheryl Sandberg as both are women in high-powered roles. Perhaps, some of the debate had something to do with last…
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February 18, 2013

What’s The Buzz About Facebook’s Graph Search Tool?

Graph Search - personalized search results Facebook currently has 1 billion users. The forum that started as a social platform for friends to connect has evolved into a lucrative tool for many businesses and brands,…
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Multicultural Retail Marketing
January 11, 2013

Why Does The Latina Shopper Matter?

Who is the Latina Shopper? As access to technology and the convenience of online consumerism changes the way we shop, it’s impossible to ignore the role Latinos play in setting trends and styles. From the…
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ConferencesPress Releases
April 25, 2012

Hispanic Retail – 2012 Conference

A Conference Not To Be Missed One glimpse of the country’s purchasing trends, and you’ll quickly realize why Sofia Vergara is peddling an eponymous lifestyle line at K-mart—which also carries Cristina Saralegui’s home goods collection—and…
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April 2, 2012

Does Your Campaign Need a Network of Bloggers? Part II

Last week we introduced you to Romina, a 31-year-old Latina blogger from New York City. As the author of Mamá XXI, a Spanish-language source for coupons, deals and general interest for Latino families, Romina is…
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Multicultural Marketing
March 15, 2012

Does Your Campaign Need a Network of Bloggers?

With the burgeoning blogosphere, simply having a web presence is not enough. Companies need to establish a successful website, social media campaigns as well as a blog strategy to stay relevant in today’s online market.…
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Case StudiesMulticultural Sports Marketing
February 10, 2012

Super Bowl XLVI Ads: Hispanics Are Talking

With 111.3 million average viewers, and 114 million tuning in just for Madonna's halftime performance, Super Bowl XLVI made its mark in Super Tazón (Spanish word for Super Bowl) history, breaking the previous viewing record.…
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June 8, 2011

Webinar: How & When to Partner with a Hispanic Marketing Firm

The Hispanic Social Media Webinar series continues July 14 (2 to 3 p.m. ET) with a free national webinar titled “How & When to Partner with a Hispanic Marketing Firm” Sponsored by Social Media Spanish…
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Multicultural Marketing
April 19, 2011

US Retailers’ Outreach to the Online Hispanic Retail Consumer

Hispanic Retail Marketing - SEARS/K-Mart Case Study We hear and read daily about the increasing numbers of Hispanics in the United States.  The latest census results indicate Hispanics make up 16% of the US population…
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