Advertising - Social Media Archives

Gen Z

October 8, 2024

Are Established Companies Reaching Gen Z?

To understand how well-established companies engage with the Gen Z audience, we've gathered insights from business owners and CEOs to weigh in on the matter. From the pitfalls of PepsiCo’s outdated tactics to the success…

Lauren Kaminski 0

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June 1, 2023

3 Ways Sound Design Can Improve Marketing Campaigns

In the vast sea of marketing campaigns, how do you make waves? The answer: with sound waves of course! Ok, maybe it isn’t obvious, but; have you considered how sound design in marketing can elevate…

Britton Scholar 0

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Multicultural Sports Marketing

February 16, 2022

Brands Can Reach Diverse Audiences by Investing in Celebrities & Athletes

As Nativa works extensively with influencers for a number of our clients, one of the questions that came up recently was how engaged Black and Hispanic audiences are by celebrity endorsements? We wanted to know…

Lonnell Holman 0

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Multicultural Marketing Online Marketing

February 1, 2022

Digital Champions TV: Natasha Pongonis Interview

Interview on Digital Champions TV with DailyAdBrief Recently I was invited to do an interview with Charlene Shirk, host of Digital Champions with DailyAdBrief. The show is dedicated to bringing advertising and marketing experts to…

Natasha Pongonis 0

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May 11, 2020

Instagram – Five New Features for Coronavirus & Beyond

Taking the Lead with Innovative Strategies Instagram released five new features over the last month during the ongoing coronavirus pandemic hat benefit both consumers and companies. The social media platform has been very committed to…

Larissa Pagan 0

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Multicultural Marketing Out of Home Advertising

April 24, 2020

Out of Home (OOH) Ads in the #5 Metro Market During COVID-19

Whether you reside in a major U.S. metropolitan area or not you have seen them. Anyone driving down the freeway during COVID-19 has likely encountered the newest out of home billboard ads, each bringing a…

Eric Diaz 0

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Out of Home Advertising Traditional Hispanic Marketing Translation

April 23, 2019

Missing the Punchline – The Spanish Language #DadJokesRule Campaign

#ChistesDePapa? What are they Selling? If comedian Jerry Seinfeld filmed an episode of Comedians in Cars in west Phoenix and happened to drive by the corner of 19th Avenue and Bethany Home Road, he might…

Eric Diaz 1

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Influencer Marketing

March 15, 2019

Grow your Multicultural Social Media Following through Giveaways

Who doesn’t like free stuff? I mean, people LOVE free, and if the swag is high quality, even better! I’m that kind of person that always participates in giveaways and I have to say that…

Cyndinette Soto 0

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Facebook Multicultural Marketing

September 19, 2018

5 Ways to Advertise to Hispanics on Facebook and Instagram

With a strong presence on all social media platforms, Hispanics in recent years have gained the watchful eye from brands. In 2016 it was found that around 13.1 million U.S. Hispanics have an active account…

Cyndinette Soto 1

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Multicultural Marketing Multicultural Retail Marketing Multicultural Sports Marketing Multicultural Trends Online Marketing

July 8, 2015

8 Insights to know about hispanic millennials, #8 Advertising

Advertising US Hispanic Millennials over-index in being receptive to advertisements and offers from brands about their products and services. Experian Marketing Services in 2013 discovered that 19% of Hispanics aged 18 to 34 are interested…

Maria Sanchez 0

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Multicultural Marketing Multicultural Trends Online Marketing

July 8, 2015

8 Insights about Hispanic Millennials – Mobile Usage, #7

Mobile Smartphones are a particularly beloved device among all Hispanics, and Millennials are no exception. Nearly three-fourths of Hispanic Millennials report owning a smartphone, compared with just 34% of the older generation. Why is this?…

Maria Sanchez 0

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Multicultural Marketing Multicultural Trends Online Marketing

May 7, 2015

8 Things to Know About U.S. Hispanic Millennials, #2 Social Media

Social Media: The evidence keeps piling up, as more studies confirm that Hispanic Millennials lead the general population in social media usage. In 2012 the Pew Research Hispanic Center, a project of the Pew Research…

Maria Sanchez 0

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Case Studies Multicultural Marketing

July 14, 2014

Case Study: CDC Social Media Outreach (Facebook en espanol)

The Nativa team was able to provide relevant Spanish language content to reach out to the Hispanic community and increase awareness of health issues as such as the flu as shown above. Brief The Nativa…

Maria Sanchez 0

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Facebook Multicultural Marketing Online Marketing Podcasts

September 24, 2013

How To Use Facebook Tabs

What is a Facebook tab? A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs,…

Clint Christensen 0

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Multicultural Marketing Podcasts

June 28, 2013

The Dangers of Using a General Market Agency When Targeting Hispanics – Part 2

Do you use Facebook to advertise or promote your business? Or, have you thought about using Facebook ads to reach more potential clients and grow your business? When targeting Hispanics with Facebook ads there are…

Clint Christensen 0

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Case Studies Facebook Multicultural Marketing

June 26, 2013

The Dangers of Using a General Market Agency to Execute a Hispanic Campaign – Part 1

Targeting Hispanics With Facebook Advertisements When it comes to marketing, not all target audiences are created equal. Ensuring that the message is properly tailored for each demographic is paramount to the success of a campaign.…

Eric Diaz 0

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Facebook

April 17, 2013

Options to Reach Hispanics with Facebook Ads

The Dilemma with Facebook Ad Targeting Crafting an effective Facebook advertising campaign is a key tool in helming a successful paid promotion. Beyond writing copy that’s succinct and persuasive and selecting images that convey your…

Eric Diaz 1

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Facebook

August 1, 2012

How to Remove Your Image and Name from Facebook Ads

Recently I have seen more and more discussion about people feeling very uncomfortable with Facebook using their name and image on social ads. I wrote about this last year on the dangers of showing up…

Eric Diaz 3

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OHIO

46 S James Rd
Unit #616
Columbus, OH 43213

PHOENIX

3428 N. 15th Ave
Phoenix, AZ 85015

GET IN TOUCH

(650) 530-6508
info@thenativa.com

WE ARE AN

Advertising – Social Media

OHIO

46 S James RdUnit #616Columbus, OH 43213

PHOENIX

3428 N. 15th AvePhoenix, AZ 85015

GET IN TOUCH

(650) 530-6508info@thenativa.com

WE ARE AN

46 S James Rd
Unit #616
Columbus, OH 43213

3428 N. 15th Ave
Phoenix, AZ 85015

(650) 530-6508
info@thenativa.com