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Interview on Digital Champions TV with DailyAdBrief

Recently I was invited to do an interview with Charlene Shirk, host of Digital Champions with DailyAdBrief. The show is dedicated to bringing advertising and marketing experts to share industry news, trends, and cutting-edge tactics to drive engagement. Nativa is a data-centric communication agency, our process focuses on using social data-driven insights to guide the development of integrated communications strategies, content marketing, and advertising. Below is the Q&A prepared for this interview.


Digital Champions with Natasha Pongonis from Nativa Inc from Daily Ad Brief TV on Vimeo.

What is your company Elevator pitch when talking about your company?

Nativa Inc. is a cultural and data-driven communication agency that focuses on using data insights to guide the development of integrated communications strategies, content marketing, and advertising while informing clients on how cultural and demographic changes may impact their industry.

What is the main pain point that you solve for your customers?  

Companies and organizations come to us when they are trying to understand how to better reach, engage their diverse target audience powered by cultural analytics. The main pain points are:

  • Understanding and anticipating changes in consumer/population behavior
  • Capturing to the authentic voice of multicultural consumers
  • Competitive market analysis & data integration to gather insights

What is the biggest change in marketing that you see coming in the next 2 years? 

The growth of digital transformation is powered by the next generation of consumers, which is bi-racial and bi-cultural, and the adoption of new technologies to maximize customers’ experience. However, these changes cannot happen unless there’s a parallel transformation of leadership and the workforce.

What is one tip that you would give when it comes to digital marketing?

Let your data tell the story. Data helps brands and marketers better understand behavior among target audiences, identify trends and gaps of opportunities.

What is your biggest pain point when it comes to digital advertising?

Facebook’s constant changes. We manage several recruiting advertising and lead generation campaigns, not being able to target by age group presents a number of challenges in the evaluation funnel.

Today, in a world where almost everything is digital, brands need creative ways to market their products in a cost-effective yet authentic manner. To learn more about Nativa Inc. please review our capabilities and some case studies on the link below.

Our core capabilities include:

Data-Driven Insights: Our proprietary software O.Y.E. Business Intelligence provides cultural insights derived from online social conversations regarding competitors and the industry during the discovery process.

Marketing Strategy: Setting the right strategy in place from the beginning will deliver the highest level of results. Marketing Strategy Playbook creation to engage diverse consumers.

Strategic Outreach: Meet your audience where they are. Engage, inform, and influence behavior change among specific groups by leveraging key partnerships with community leaders and organizations.

Diverse Influencer Management: Top Latin, Blacks,  LGBTQIA+ influencers ranked by engagement rate and follower count. Identify your next Brand Ambassadors to share branded content posts in English and Spanish or launch a Surprise & Delight campaign with us.

Digital Marketing: As a full-service of digital management service, we focus on providing high-quality culturally relevant content and monitoring activities to reach diverse groups.

Advertising & Print Collateral: Digital, geofencing, mobile, and radio ads placement that targets your consumer. Collateral materials (flyers, brochures, posters, banners, etc.) will be directly tied to, and aligned with, the communications plan

E-mail Marketing & Leads Generation: The drip funnel is an excellent tactic to re-engage users. Landing pages, curated content, and automated email sequences

Translation: Intelligent translation and transcreation of materials in a manner that is culturally relevant in Spanish, French, Somali, Mandarin, and more. Click here to review a case study for a Covid-19 campaign in eight languages including English, Swahili, Nepali, Arabic, and other languages.

Thought Leadership: Put ideas into action. Hire our industry thought leaders to give your team a cultural edge for your next project or pitch or to support Diversity, Equity & Inclusion priorities.

If you would like to discuss digital trends further, looking to launch a new campaign to reach multicultural consumers, or simply would like to connect with us send us an email at

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