Category

Multicultural Marketing

Latino Language Choice: Fast Food Industry
Multicultural MarketingMulticultural Trends
February 7, 2017

The (Data Validated) Latino Language Choice when Advertising to Hispanics

There is no doubt about it, Spanish is here to stay. In fact, national statistics show that by 2034, 70% of U.S Hispanics aged 5 and older will speak some level of Spanish at home. However, to be…
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Case StudiesMulticultural Marketing
March 10, 2016

The Horrors of Cross-Cultural Advertising Translations

When it comes to translating a word or a sentence to another language the quickest way is to use an online translator that gives you a hopefully near-perfect translation. But what happens when these go wrong? Brands and agencies spend millions of dollars each year translating their content to precisely share their message with speakers of a foreign language, or residents of another country. However, the high expense does not…
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Multicultural Marketing
September 9, 2015

How Many US Hispanics on Twitter

Updated on 9/9/2015 Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter.  Today we announce the much needed update which discusses the number of total US Hispanics on Twitter.  This…
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Case StudiesMulticultural Marketing
August 18, 2015

Straight Outta Compton – Hispanic Culture & Movie Marketing

This weekend the film Straight Outta Compton made over 60 million dollars in its debut. This is the highest revenue music biopic that has ever debuted, and the fifth biggest August opening of all time. The movie has…
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Advertising - Social MediaMulticultural MarketingMulticultural Retail MarketingMulticultural Sports MarketingMulticultural TrendsOnline Marketing
July 8, 2015

8 Insights to know about hispanic millennials, #8 Advertising

Advertising US Hispanic Millennials over-index in being receptive to advertisements and offers from brands about their products and services. Experian Marketing Services in 2013 discovered that 19% of Hispanics aged 18 to 34 are interested…
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Multicultural MarketingMulticultural TrendsUncategorized
April 23, 2015

8 Things You Should Know about U.S. Hispanic Millennials, #1 – Language

If you are a professional working in the Advertising or Marketing industries, it is very likely that you have spent considerable time thinking about the most effective way to reach and attract today’s Millennials and…
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Multicultural MarketingMulticultural Trends
March 12, 2015

What Makes Arizona Hispanics Unique?

In the business of mass communications, understanding American culture across the states is tough. Understanding minorities' diverse cultures across the regions is even tougher. Now ask yourselves, what happens when you're dealing with 1st, 2nd, 3rd…
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