May 14, 2018
Top 4 Methods for Translating a Website to Spanish
Don’t get too excited yet thinking users are going to flock to translate your Pre-paid Legal website into Samoan!
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October 23, 2017
Winning Latino Fans – Game of Thrones Case Study
Our sister software company, OYE! Business Intelligence shared the following Latino fans report recently about the ultra-popular show Game of Thrones and their debut of season 7 this past summer. We have seen from previous…
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February 7, 2017
The (Data Validated) Latino Language Choice when Advertising to Hispanics
There is no doubt about it, Spanish is here to stay. In fact, national statistics show that by 2034, 70% of U.S Hispanics aged 5 and older will speak some level of Spanish at home. However, to be…
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March 10, 2016
The Horrors of Cross-Cultural Advertising Translations
When it comes to translating a word or a sentence to another language the quickest way is to use an online translator that gives you a hopefully near-perfect translation. But what happens when these go wrong? Brands and agencies spend millions of dollars each year translating their content to precisely share their message with speakers of a foreign language, or residents of another country. However, the high expense does not…
Read More September 9, 2015
How Many US Hispanics on Twitter
Updated on 9/9/2015 Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter. Today we announce the much needed update which discusses the number of total US Hispanics on Twitter. This…
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August 18, 2015
Straight Outta Compton – Hispanic Culture & Movie Marketing
This weekend the film Straight Outta Compton made over 60 million dollars in its debut. This is the highest revenue music biopic that has ever debuted, and the fifth biggest August opening of all time. The movie has…
Read More July 8, 2015
8 Insights to know about hispanic millennials, #8 Advertising
Advertising US Hispanic Millennials over-index in being receptive to advertisements and offers from brands about their products and services. Experian Marketing Services in 2013 discovered that 19% of Hispanics aged 18 to 34 are interested…
Read More July 8, 2015
8 Insights about Hispanic Millennials – Mobile Usage, #7
Mobile Smartphones are a particularly beloved device among all Hispanics, and Millennials are no exception. Nearly three-fourths of Hispanic Millennials report owning a smartphone, compared with just 34% of the older generation. Why is this?…
Read More May 7, 2015
8 Things to Know About U.S. Hispanic Millennials, #2 Social Media
Social Media: The evidence keeps piling up, as more studies confirm that Hispanic Millennials lead the general population in social media usage. In 2012 the Pew Research Hispanic Center, a project of the Pew Research…
Read More April 23, 2015
8 Things You Should Know about U.S. Hispanic Millennials, #1 – Language
If you are a professional working in the Advertising or Marketing industries, it is very likely that you have spent considerable time thinking about the most effective way to reach and attract today’s Millennials and…
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