Multicultural Marketing Archives

August 11, 2021

Multicultural Marketing Excellence: Nativa Wins Spectrum Award for Influencer Marketing Campaign

2021 Spectrum Awards This past month, the AMA Phoenix Spectrum Awards gave Nativa the opportunity to compete with the Valley's best and brightest marketing, advertising, and public relations agencies for the coveted awards. Nativa was…

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Latina Exploring Careers in Entrepreneurship

Employees Multicultural Marketing

August 3, 2021

Exchange Student Gone Entrepreneur in the Land of Opportunity: Natasha Pongonis Reflects on the Beginnings of her Career

Prior to obtaining success as cofounder of Nativa and OYE, Natasha Pongonis had very different plans for her future. Before beginning her journey as a Latina exploring careers in entrepreneurship Natasha envisioned herself as a…

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Employees Multicultural Marketing

May 7, 2021

‘Tails’ of Nativa Pet Owners

At Nativa we pride ourselves in our company values that encompass inclusivity, customer focus, integrity, among many others. The employees who embody the Nativa culture all serve a variety of roles aimed at driving success…

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Natasha speaks for the US department of commerce for the cldp program on branding and marketing

Conferences Multicultural Marketing

March 22, 2021

Natasha Pongonis Speaks at the U.S. Department of Commerce CLDP Program

Last week Natasha Pongonis, Nativa co-founder, was given the opportunity to speak at the U.S. Department of Commerce's Commercial Law Development Program (CLDP). This was an initiative for the Office of the President: Building El…

Claire Sheriff 0

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Diversity & Inclusion Multicultural Marketing

February 24, 2021

Honoring Black History Month at Nativa

Black History Month at Nativa As Black History Month (BHM) winds to a close, we wanted to share how Nativa is working to create conversation in our communities about the importance of Black history and…

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Multicultural Marketing Podcasts

September 11, 2020

What is the Most Popular Video Conferencing App? A Multicultural Conversation

Ever since the lockdown, society has had to get very familiar with video conferencing applications. Services such as Zoom, Google Meet, and Microsoft Teams saw a dramatic increase in usage as the world transitioned into…

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Multicultural Marketing

April 24, 2020

Out of Home (OOH) Ads in the #5 Metro Market During COVID-19

Whether you reside in a major U.S. metropolitan area or not you have seen them. Anyone driving down the freeway during COVID-19 has likely encountered the newest out of home billboard ads, each bringing a…

Eric Diaz 0

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Multicultural Marketing Web Design

April 17, 2020

Issues When Using the Same Diverse Stock Photos

Infamously, the Trump administration was found to be using very creative stock images and videos as part of their 2020 re-election campaign advertising via Facebook last year. Not to be outdone, Pete Buttigieg's 2020 presidential…

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Multicultural Marketing

March 27, 2020

Supporting Multicultural Artists – Interview with @Kraze_Tattoo

Nativa Supporting Multicultural Artists In Nativa we believe in supporting local multicultural artists, that's why this week we want to introduce you to Julian Villalpando, who is better known by his handle on Instagram, @kraze_tattoo. Kraze is a…

Larissa Pagan 0

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Multicultural Marketing Multicultural Trends Traditional Hispanic Marketing

August 26, 2019

What are the Benefits of Hiring a Multicultural Marketing Agency?

Multicultural marketing is more than a buzzword — it’s an increasingly important space that big-name brands including Coca Cola, Unilever, General Mills and more began exploring at the end of the 20th century. To remain…

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