Category

Multicultural Marketing

Advertising - Social MediaMulticultural Marketing
April 24, 2020

Out of Home (OOH) Ads in the #5 Metro Market During COVID-19

Whether you reside in a major U.S. metropolitan area or not you have seen them. Anyone driving down the freeway during COVID-19 has likely encountered the newest out of home billboard ads, each bringing a…
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Multicultural MarketingWeb Design
April 17, 2020

Issues When Using the Same Diverse Stock Photos

Infamously, the Trump administration was found to be using very creative stock images and videos as part of their 2020 re-election campaign advertising via Facebook last year. Not to be outdone, Pete Buttigieg's 2020 presidential…
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Supporting Multicultural Artist
Multicultural Marketing
March 27, 2020

Supporting Multicultural Artists – Interview with @Kraze_Tattoo

Nativa Supporting Multicultural Artists In Nativa we believe in supporting local multicultural artists, that's why this week we want to introduce you to Julian Villalpando, who is better known by his handle on Instagram, @kraze_tattoo.  Kraze is a…
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Latina Bloggers / InfluencersMulticultural Marketing
January 29, 2019

5 Tips for How to Choose a Multicultural Food Influencer

Introduction to Multicultural Influencers Influencer marketing continues to grow as an important part of the modern brand and its fair to say that influencers will continue to have a strong impact on creating brand awareness…
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Future of Multicultural Marketing
EventsMulticultural Marketing
January 8, 2019

The Future of Multicultural Marketing in the U.S.

As co-founders of both Nativa and OYE! Business Intelligence, my partner Eric Diaz and I spend a signficant amount of time attending and speaking at conferences nationwide. Several months ago I was invited to speak…
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Translating a website to spanish
Multicultural MarketingWeb Design
May 14, 2018

Top 4 Methods for Translating a Website to Spanish

Don’t get too excited yet thinking users are going to flock to translate your Pre-paid Legal website into Samoan!
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latino fans
Case StudiesMulticultural Marketing
October 23, 2017

Winning Latino Fans – Game of Thrones Case Study

Our sister software company, OYE! Business Intelligence shared the following Latino fans report recently about the ultra-popular show Game of Thrones and their debut of season 7 this past summer. We have seen from previous…
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Latino Language Choice: Fast Food Industry
Multicultural MarketingMulticultural Trends
February 7, 2017

The (Data Validated) Latino Language Choice when Advertising to Hispanics

There is no doubt about it, Spanish is here to stay. In fact, national statistics show that by 2034, 70% of U.S Hispanics aged 5 and older will speak some level of Spanish at home. However, to be…
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