June 14, 2024
8 Strategies for Brands to Connect With Diverse Cultures
Navigating the delicate balance between cultural connection and appropriation is a challenge for today's marketers. We've gathered insights from eight professionals, including Digital Marketing Managers and Brand Consultants, to guide brands on this journey. Discover…
December 7, 2023
5 Effective Methods for Researching and Understanding Multicultural Consumer Preferences
To gain a deeper understanding of the preferences and needs of multicultural consumers, we sought insights from Market Research Analysts and CEOs. They provided us with five unique types of research and data collection methods,…
December 7, 2023
4 Examples of Content that Celebrate Cultural Diversity and Foster a Sense of Belonging in the Workplace
To understand how content creation can celebrate cultural diversity and foster a sense of belonging, we sought insights from founders and a Chief DEIB Officer. From inclusive marketing for brand growth and consumer loyalty to…
December 5, 2023
4 Ethical Considerations When Marketing to Diverse Demographics
In a bid to understand the ethical considerations companies should bear in mind when targeting diverse demographics, we sought insights from four industry professionals, including a Public Relations and Content Marketing Specialist and a Marketing…
November 1, 2023
4 Strategies to Incorporate Cultural Sensitivity and Inclusivity into Your Marketing Materials
To help you infuse cultural sensitivity and inclusivity into your marketing materials, we've gathered four insightful strategies from professionals in the industry who are often asked to address this important topic. Their ideas ranged and…
July 14, 2023
13 Digital Marketing Trends Companies Should Consider
Digital marketing trends are essential to comprehend in business. In the ever-evolving digital landscape, it's crucial to stay ahead of the curve. We've gathered insights from 13 industry leaders, including CEOs, founders, and digital marketing…
September 30, 2022
How to Find the Right Cause for Your Brand to Support.
How can you find the right cause for your brand to support? To help you identify the right cause that your brand can meaningfully support, we asked marketing experts and business leaders this question for…
February 15, 2022
8 Reasons Why Multicultural Marketing Is Important
Why is Multicultural Marketing Important? To help you recognize the importance of multicultural marketing, we asked marketing professionals and business owners this question for their best insights. From engaging customers in the right context to…
February 1, 2022
Digital Champions TV: Natasha Pongonis Interview
Interview on Digital Champions TV with DailyAdBrief Recently I was invited to do an interview with Charlene Shirk, host of Digital Champions with DailyAdBrief. The show is dedicated to bringing advertising and marketing experts to…
August 11, 2021
Multicultural Marketing Excellence: Nativa Wins Spectrum Award for Influencer Marketing Campaign
2021 Spectrum Awards This past month, the AMA Phoenix Spectrum Awards gave Nativa the opportunity to compete with the Valley's best and brightest marketing, advertising, and public relations agencies for the coveted awards. Nativa was…
August 3, 2021
Exchange Student Gone Entrepreneur in the Land of Opportunity: Natasha Pongonis Reflects on the Beginnings of her Career
Prior to obtaining success as cofounder of Nativa and OYE, Natasha Pongonis had very different plans for her future. Before beginning her journey as a Latina exploring careers in entrepreneurship Natasha envisioned herself as a…
May 7, 2021
‘Tails’ of Nativa Pet Owners
At Nativa we pride ourselves in our company values that encompass inclusivity, customer focus, integrity, among many others. The employees who embody the Nativa culture all serve a variety of roles aimed at driving success…
February 24, 2021
Honoring Black History Month at Nativa
Black History Month at Nativa As Black History Month (BHM) winds to a close, we wanted to share how Nativa is working to create conversation in our communities about the importance of Black history and…
April 24, 2020
Out of Home (OOH) Ads in the #5 Metro Market During COVID-19
Whether you reside in a major U.S. metropolitan area or not you have seen them. Anyone driving down the freeway during COVID-19 has likely encountered the newest out of home billboard ads, each bringing a…
April 17, 2020
Issues When Using the Same Diverse Stock Photos
Infamously, the Trump administration was found to be using very creative stock images and videos as part of their 2020 re-election campaign advertising via Facebook last year. Not to be outdone, Pete Buttigieg's 2020 presidential…
January 29, 2019
5 Tips for How to Choose a Multicultural Food Influencer
Introduction to Multicultural Influencers Influencer marketing continues to grow as an important part of the modern brand and its fair to say that influencers will continue to have a strong impact on creating brand awareness…
January 8, 2019
The Future of Multicultural Marketing in the U.S.
As co-founders of both Nativa and OYE! Business Intelligence, my partner Eric Diaz and I spend a signficant amount of time attending and speaking at conferences nationwide. Several months ago I was invited to speak…
September 19, 2018
5 Ways to Advertise to Hispanics on Facebook and Instagram
With a strong presence on all social media platforms, Hispanics in recent years have gained the watchful eye from brands. In 2016 it was found that around 13.1 million U.S. Hispanics have an active account…
May 14, 2018
Top 4 Methods for Translating a Website to Spanish
Don’t get too excited yet thinking users are going to flock to translate your Pre-paid Legal website into Samoan!
October 23, 2017
Winning Latino Fans – Game of Thrones Case Study
Our sister software company, OYE! Business Intelligence shared the following Latino fans report recently about the ultra-popular show Game of Thrones and their debut of season 7 this past summer. We have seen from previous…
March 10, 2016
The Horrors of Cross-Cultural Advertising Translations
When it comes to translating a word or a sentence to another language the quickest way is to use an online translator that gives you a hopefully near-perfect translation. But what happens when these go wrong? Brands and agencies spend millions of dollars each year translating their content to precisely share their message with speakers of a foreign language, or residents of another country. However, the high expense does not…
September 9, 2015
How Many US Hispanics on Twitter
Updated on 9/9/2015 Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter. Today we announce the much needed update which discusses the number of total US Hispanics on Twitter. This…
August 18, 2015
Straight Outta Compton – Hispanic Culture & Movie Marketing
This weekend the film Straight Outta Compton made over 60 million dollars in its debut. This is the highest revenue music biopic that has ever debuted, and the fifth biggest August opening of all time. The movie has…
March 12, 2015
What Makes Arizona Hispanics Unique?
In the business of mass communications, understanding American culture across the states is tough. Understanding minorities' diverse cultures across the regions is even tougher. Now ask yourselves, what happens when you're dealing with 1st, 2nd, 3rd…
January 9, 2015
ONE YEAR REBRAND ANNIVERSARY AS NATIVA Multicultural Communications ( Cheers to All! )
Columbus, OH – In December 2013, we officially announced the birth of Nativa. Back then, we had one reason for the change – simplicity. Today, we are beyond excited to be celebrating our first anniversary…
November 14, 2014
Nativa to Sponsor Collectivo Event: Marketing to Latinos in 2015
A Great Learning Event to Kickoff 2015 Nativa is proud to announce that they will be hosting the next Collectivo event which will be held on January 21, 2015 in Phoenix. The topic of the…
October 1, 2014
Why are Brands so Focused on the Hispanic Market?
During my recent visit to Guadalajara, Mexico I had the opportunity to connect and work from an organization called “Nevermind” founded by Luis Othón Villegas. Nevermind not only provides a co-working space for freelancers, architects, and designers,…
August 29, 2014
Hispanic Marketers Perspective: 2014 National Conference on Health Communication, Marketing and Media
Natasha Pongonis presenting at the 8th annual CDC National Conference on Health Communication. My First CDC Conference Last week I attended the 8th annual CDC National Conference on Health Communication, Marketing and Media. I was…
April 15, 2014
Billboard Advertising – The Pulse of Hispanic Marketing
A Break from the Action... Traffic was thick and I was looking for anything to take my mind off a rough day at the office. Busy from what seemed to be endless client meetings, I decided…
March 6, 2014
The Nativa Agency Expands to Mexico
With the recent news about Social Media Spanish and DK Web Consulting re-branding under the name Nativa, we would like to make another announcement we think you will like – Nativa now has an office…
February 7, 2014
Why a Hispanic Marketing Agency in Ohio?
An Argentine in Ohio As you may know, people in the Hispanic marketing industry are always on the go. Almost every week I am flying out to client meetings, conferences and events across the United…
December 12, 2013
Social Media Spanish Rebranding as NATIVA
Why are we rebranding as Nativa? One word: Simplicity. Rebranding ourselves allows us to market all of our services under one name rather than split between two, as we do now along with DK Web…
November 28, 2013
Start-ups and Latino Innovation
The number of early stage start-ups and accelerators are thriving, however, the success of these initiatives are tied to reliable funding sources. My Start-up Story I recently completed a 10 week intensive program with 10xelerator, …
October 18, 2013
When to Partner With a Hispanic Marketing Agency
When to Partner With a Hispanic Marketing Agency As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don't know where to start. Well, you have…
September 30, 2013
What is Online Listening?
What is Online Listening? In this podcast we go into how online listening works. Basically online listening is a business intelligence software that listens to people's conversations online about a specific brand, product, or company.…
September 24, 2013
How To Use Facebook Tabs
What is a Facebook tab? A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs,…
September 19, 2013
Nativa will now be Coworking in central Phoenix
A new office for Nativa If you hadn't heard, Nativa is now coworking in Phoenix! Eric Diaz, co-owner of Nativa and founder of Coworking on 15th Ave We are excited to be the primary tenant…
August 23, 2013
The future of Ecommerce
A few weeks ago I received an invitation to attend an event sponsored by DHL and Excel Logistics where a group of digital communication experts analyzed the future of ecommerce. Professionals form different sectors and…
April 1, 2013
Women and Online Purchasing Power
Lately, there has been a lot of buzz surrounding Yahoo! CEO Marissa Mayer and Facebook’s COO Sheryl Sandberg as both are women in high-powered roles. Perhaps, some of the debate had something to do with last…
March 15, 2012
Does Your Campaign Need a Network of Bloggers?
With the burgeoning blogosphere, simply having a web presence is not enough. Companies need to establish a successful website, social media campaigns as well as a blog strategy to stay relevant in today’s online market.…
March 8, 2012
Why would a Hispanic Marketing Agency Locate in Phoenix?
DK's First Year Anniversary in Phoenix On Monday, March 12, my firm DK Web Consulting completes its first year in operation since opening a second office in Phoenix last spring. Much has happened in the past…
February 15, 2012
‘The Numbers’ (Listen like the NBA: ¡Con Emocion! Part 2)
Last week, we promised we would highlight the numbers from our “Listen Like the NBA: ¡Con Emoción!”story, as well as how the NBA’s Hispanic marketing group leverages social media in order to keep their fans…
October 26, 2011
MLS Fútbol (Soccer) Teams With Spanish Online Presence
In the 4th minute of Saturday night's game against DC United, Omar Bravo of Sporting KC was anxious to take the shot. Sporting KC, who had been in last place as recently as June had…
July 25, 2011
DK Web Consulting inks Deal with ScarGuard Labs
Scarguard MD can be found at 60,000 CVS, Wal-marts, and other retailers nationwide DK Web Consulting has been chosen by Scarguard Labs of Great Neck, NY as the exclusive Hispanic digital agency for its extensive…
November 19, 2010
NBA Hispanic Marketing: “Social Media a Key Component of our Strategy” (Part 2 of 2)
The popular éne•bé•a Facebook profile Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans. But what is less well known are some of the internal…
November 19, 2010
NBA Hispanic Marketing: A look inside the éne•bé•a (Part 1 of 2)
Dominican born Al Horford is an éne•bé•a spokesman and current player for the Atlanta Hawks. NBAE/Getty Images. The NBA proves that hard work on and off the court pays off. After significant research into what…
November 17, 2010
Why Marketing to Hispanics Works Presentation Download
17% of the U.S. population is Hispanic, and, by 2013, the purchasing power of this group will exceed $1.3 trillion. At the same time, Hispanics are very active online, including the use of social media…
October 4, 2010
Running a Non Profit’s Hispanic Marketing Campaign – Florida State Hispanic Chamber of Commerce
Hector Herrera is a man with a plan. As the Director of Marketing and Communications at the Florida State Hispanic Chamber of Commerce (FSHCC), his goal is to expand awareness of their mission to promote…
September 13, 2010
Seeking the Double Rainbow – Ranking Hispanic Marketing Groups on LinkedIn
There are far too many LinkedIn Groups focused on Hispanic Marketing for any one Marketer to possibly engage with regularly. We took a look at 8 of the groups most readily available to a Marketer in…
July 19, 2010
Why Firms Need to Market to Hispanics
Hispanics are young and on Social Media, so why aren't you marketing to them? And oh yeah, 1 in 3 Americans will be Hispanic within our lifetime (by the year 2050). The ever-growing Hispanic market…
July 14, 2010
Why Marketing to Hispanics using Social Media Works
Check out this quick presentation which covers: Why is the Hispanic market important? Do Hispanics use Social Media? Why is Social Media an attractive way to target Hispanics? Benefits of Marketing to Hispanics using Social…
