Social Media Engagement Archives

Digital Marketing

September 17, 2024

Digital Marketing Tactics That Went From Unconventional to Trendy

In the rapidly evolving landscape of digital marketing, strategies that were once on the fringe are now leading the charge. We've gathered insights from digital marketing executives to social media experts, revealing how they've adapted…

Florencia Alatriste Urbalejo 0

Love35

July 9, 2024

Using Humor to Boost Engagement: 6 Effective Ways Brands Can Connect With Audiences

Engaging an audience with a touch of wit can be a game-changer for brands, so we've gathered six expert tips from directors, CEOs, and marketing executives. From showcasing authentic behind-the-scenes humor to embracing relatable humor,…

Florencia Alatriste Urbalejo 0

Love1

Marketing

March 26, 2024

5 Authentic Influencer Strategies for Brands to Engage Creators without Seeming Scammy

Navigating the world of influencer engagement can be tricky, so we sought tactics from top executives to identify the most authentic strategies for brands. With insights from CEOs, Stragests, a Chief Marketing Officer and more,…

Abby Murphy 0

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Influencer Marketing

January 24, 2023

TikTok UGC Rising Up

UGC on the Rise The rise of UGC (user-generated content) is rampant. Many brands and organizations advocate for this brand-specific social media content in their creative marketing and ads. UGC can be shared as photos,…

Eryn 0

Love0

August 26, 2019

For Brands – How to Regram, 5 Steps You Need to Follow

As a multicultural marketing agency, we’ve been creating social media content for our clients for nearly a decade and something we have realized is the power of sharing one of our social media influencer's content…

Samantha Cambuston 1

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Multicultural Marketing Multicultural Retail Marketing Multicultural Sports Marketing Multicultural Trends Online Marketing

July 8, 2015

8 Insights to know about hispanic millennials, #8 Advertising

Advertising US Hispanic Millennials over-index in being receptive to advertisements and offers from brands about their products and services. Experian Marketing Services in 2013 discovered that 19% of Hispanics aged 18 to 34 are interested…

Maria Sanchez 0

Love1

Multicultural Marketing Multicultural Trends Online Marketing

July 8, 2015

8 Insights about Hispanic Millennials – Mobile Usage, #7

Mobile Smartphones are a particularly beloved device among all Hispanics, and Millennials are no exception. Nearly three-fourths of Hispanic Millennials report owning a smartphone, compared with just 34% of the older generation. Why is this?…

Maria Sanchez 0

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Multicultural Marketing Multicultural Trends Online Marketing

May 7, 2015

8 Things to Know About U.S. Hispanic Millennials, #2 Social Media

Social Media: The evidence keeps piling up, as more studies confirm that Hispanic Millennials lead the general population in social media usage. In 2012 the Pew Research Hispanic Center, a project of the Pew Research…

Maria Sanchez 0

Love0

Case Studies Facebook

July 23, 2014

Case Study: Castrol Motor Oil (Hispanic Facebook Marketing Social Media Outreach)

Castrol Motor Oil, knowing Hispanics affinity for soccer capitalized with a sponsorship of Christiano Ronaldo, one of the best players in the game to bring awareness to their brand on all channels including Facebook and Twitter. Brief The Nativa…

Maria Sanchez 0

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Case Studies Multicultural Marketing

July 14, 2014

Case Study: CDC Social Media Outreach (Facebook en espanol)

The Nativa team was able to provide relevant Spanish language content to reach out to the Hispanic community and increase awareness of health issues as such as the flu as shown above. Brief The Nativa…

Maria Sanchez 0

Love0

Facebook Multicultural Marketing Online Marketing Podcasts

September 24, 2013

How To Use Facebook Tabs

What is a Facebook tab? A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs,…

Clint Christensen 0

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Multicultural Marketing Press Releases

September 19, 2013

Nativa will now be Coworking in central Phoenix

A new office for Nativa If you hadn't heard, Nativa is now coworking in Phoenix! Eric Diaz, co-owner of Nativa and founder of Coworking on 15th Ave We are excited to be the primary tenant…

Eric Diaz 0

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Multicultural Marketing Multicultural Sports Marketing

November 19, 2010

NBA Hispanic Marketing: “Social Media a Key Component of our Strategy” (Part 2 of 2)

The popular éne•bé•a Facebook profile Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans. But what is less well known are some of the internal…

Eric Diaz 6

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Case Studies Multicultural Marketing

October 4, 2010

Running a Non Profit’s Hispanic Marketing Campaign – Florida State Hispanic Chamber of Commerce

Hector Herrera is a man with a plan. As the Director of Marketing and Communications at the Florida State Hispanic Chamber of Commerce (FSHCC), his goal is to expand awareness of their mission to promote…

Eric Diaz 10

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Case Studies Multicultural Marketing

June 7, 2010

Engaging Spanish Speaking Consumers through Social Media – the March of Dimes Way

After years of fielding thousands of phone calls and emails from Spanish speaking mothers and parents to be, the March of Dimes realized the necessity to expand their outreach efforts. And while reports are now…

Eric Diaz 6

Love0

Facebook

June 3, 2010

Measuring Social Media Engagement

So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging? Why yes, absolutely there is. What needs…

Eric Diaz 5

Love0

May 27, 2010

Could a Spanish Simpsons Facebook page have more fans than the English page?

Spanish language pages are becoming increasingly common as more companies try to appeal to the US Hispanic market. Most Spanish language pages for US products have fewer fans than their English version. But would it…

Eric Diaz 0

Love0

Facebook Multicultural Marketing

May 7, 2010

How Fortune 1,000 Brands Engage Spanish Speaking Facebook Fans

Many large brands such as Nike, McDonald's and others have well over 1 million fans and struggle deciding how best to communicate with Spanish speaking fans which in many cases are 10% or more of…

Eric Diaz 5

Love0

OHIO

46 S James Rd
Unit #616
Columbus, OH 43213

PHOENIX

3428 N. 15th Ave
Phoenix, AZ 85015

GET IN TOUCH

(650) 530-6508
info@thenativa.com

WE ARE AN

Social Media Engagement

OHIO

46 S James RdUnit #616Columbus, OH 43213

PHOENIX

3428 N. 15th AvePhoenix, AZ 85015

GET IN TOUCH

(650) 530-6508info@thenativa.com

WE ARE AN

46 S James Rd
Unit #616
Columbus, OH 43213

3428 N. 15th Ave
Phoenix, AZ 85015

(650) 530-6508
info@thenativa.com