Traditional Hispanic Marketing Archives

eric diaz working with latin american ad agencies

Out of Home Advertising Traditional Hispanic Marketing

March 10, 2020

1 Month Abroad – 5 Lessons from Working with 5 Latin American Ad Agencies

"I was only looking at the billboards." This is what I thought when I first saw the flashing police lights. The Peruvian police officer who pulled me over, with weapons on his hip, could see…

Multicultural Marketing Multicultural Trends Traditional Hispanic Marketing

August 26, 2019

What are the Benefits of Hiring a Multicultural Marketing Agency?

Multicultural marketing is more than a buzzword — it’s an increasingly important space that big-name brands including Coca Cola, Unilever, General Mills and more began exploring at the end of the 20th century. To remain…

Traditional Hispanic Marketing Translation

April 23, 2019

Missing the Punchline – The Spanish Language #DadJokesRule Campaign

#ChistesDePapa? What are they Selling? If comedian Jerry Seinfeld filmed an episode of Comedians in Cars in west Phoenix and happened to drive by the corner of 19th Avenue and Bethany Home Road, he might…

Traditional Hispanic Marketing Translation

March 17, 2019

Why ‘Hector from Accounting’ Is Not Your Hispanic Marketing Department

On the Phone with a U.S. Fortune 500 Retailer Last week I was on a client call with an east coast based Fortune 500 retail company that told me they needed a change. They would…

Multicultural Trends Traditional Hispanic Marketing

June 19, 2015

Phoenix Arizona Hispanic Advertising – Careful Use of Spanglish is Key

As we learned from the article on Spanglish billboard advertising, there are many things to consider when placing a bilingual ad. We are interested in finding what lessons can be learned in Spanglish and Spanish advertising…

Spanglish Billboard located on 7th St in central Phoenix

Multicultural Trends Traditional Hispanic Marketing

May 28, 2015

Phoenix Arizona Hispanic Advertising – Learning from 7th Street Billboards

In 2014 we touched base on the pulse of Phoenix, Arizona Hispanic advertising which is evidenced right here in the southwest via billboards. The $8.3 billion dollar U.S. Hispanic advertising industry is constantly evolving and as…