"I was only looking at the billboards." This is what I thought when I first saw the flashing police lights. The Peruvian police officer who pulled me over, with weapons on his hip, could see…
Multicultural marketing is more than a buzzword — it’s an increasingly important space that big-name brands including Coca Cola, Unilever, General Mills and more began exploring at the end of the 20th century. To remain…
#ChistesDePapa? What are they Selling? If comedian Jerry Seinfeld filmed an episode of Comedians in Cars in west Phoenix and happened to drive by the corner of 19th Avenue and Bethany Home Road, he might…
On the Phone with a U.S. Fortune 500 Retailer Last week I was on a client call with an east coast based Fortune 500 retail company that told me they needed a change. They would…
As we learned from the article on Spanglish billboard advertising, there are many things to consider when placing a bilingual ad. We are interested in finding what lessons can be learned in Spanglish and Spanish advertising…
In 2014 we touched base on the pulse of Phoenix, Arizona Hispanic advertising which is evidenced right here in the southwest via billboards. The $8.3 billion dollar U.S. Hispanic advertising industry is constantly evolving and as…
