Eric Diaz, Author at Nativa

AI Tools Presentations

November 16, 2023

Unlock the power of AI with Nativa – MasterClass on AI Prompting

Unlock artificial intelligence marketing and its power with our OpenAI Masterclass! Instructed by our industry expert Eric Diaz, Co-Founder of Nativa, immerse yourself in this learning experience he provides, where you'll delve into the latest advancements in…

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Conferences Employees

October 4, 2022

Nativa at the United States Hispanic Chamber of Commerce Conference (USHCC)

Home Court Advantage So often Nativa's founders have traveled across the country and over borders to represent our company and our efforts to help clients engage hard-to-reach consumers. Having the USHCC conference right here in…

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eric diaz goes on paternity leave with fiance

Diversity & Inclusion Employees

March 5, 2021

So What is Nativa’s Paternity Leave Policy?

My Wife's Water Broke 2 Weeks Early My wife's water broke an hour after the email I wrote to one of my favorite clients. In the email, I mentioned that two weeks from now there…

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Clients Employees

December 22, 2020

Nativa Selected to Support ADAMH Coronavirus Communications Strategy

Cultural Competency Key in Selection of Nativa as Agency Partner This month, Nativa was thrilled to announce that they have been selected by the ADAMH (Alcohol, Drug, and Mental Health) Board of Franklin County to…

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Clients Employees

December 22, 2020

Nativa Welcomes New Employees to Work on Government Accounts

It has been a busy close of 2020 for Nativa! Closing out this crazy year on a high note was of extreme importance for our small company. Nativa, like so many small other companies, experienced significant…

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Press Releases

September 25, 2020

Nativa Quoted by Phoenix Business Journal on Actions Taken to Support Black Lives Matter Movement

Over the last few months at Nativa we have been consistently educating ourselves and rethinking our standard methods as a marketing agency to ensure we are more inclusive of all ethnicities. As a Latino-owned business,…

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Multicultural Sports Marketing Podcasts

September 10, 2020

Hoops are Back! Multicultural Conversation about the NBA’s 2020 Return

NBA fans? So are we, check out previous articles on the league. We recently used O.Y.E. software to provide an analysis of the conversation occurring regarding the NBA's 2020 return. Check out all 3 resources…

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Diversity & Inclusion Presentations

August 5, 2020

Racial Equality and Corporate Diversity: Are Businesses Walking the Talk?

This past July 28, Eric Diaz, our cofounder of both Nativa Multicultural Communications and O.Y.E. Business Intelligence was interviewed for a discussion on the role racial equality and corporate diversity is taking in the Black Lives Matter movement. In the video…

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Press Releases

June 19, 2020

Nativa Doing More to Support the Black Community

At Nativa, we have always prided ourselves on being culturally diverse. Our team of marketing professionals come from different backgrounds, speak multiple languages, and many on the team have been born or fully immersed in other…

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Multicultural Marketing Out of Home Advertising

April 24, 2020

Out of Home (OOH) Ads in the #5 Metro Market During COVID-19

Whether you reside in a major U.S. metropolitan area or not you have seen them. Anyone driving down the freeway during COVID-19 has likely encountered the newest out of home billboard ads, each bringing a…

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Latino, Latinx, Latine, Hispanic in the U.S.

Multicultural Marketing Out of Home Advertising Web Design

April 17, 2020

Issues When Using the Same Diverse Stock Photos

Infamously, the Trump administration was found to be using very creative stock images and videos as part of their 2020 re-election campaign advertising via Facebook last year. Not to be outdone, Pete Buttigieg's 2020 presidential…

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hispanic agency atlanta - eric diaz and natasha pongonis

Conferences

March 24, 2020

Renewed Focus – Nativa in Atlanta

Nativa's Origin - First Major Contract in Atlanta It all seems poetic that Nativa in 2020 puts an increased emphasis on the city of Atlanta. As we think back to the origin of Nativa, our…

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eric diaz working with latin american ad agencies

Out of Home Advertising Traditional Hispanic Marketing

March 10, 2020

1 Month Abroad – 5 Lessons from Working with 5 Latin American Ad Agencies

"I was only looking at the billboards." This is what I thought when I first saw the flashing police lights. The Peruvian police officer who pulled me over, with weapons on his hip, could see…

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Out of Home Advertising Traditional Hispanic Marketing Translation

April 23, 2019

Missing the Punchline – The Spanish Language #DadJokesRule Campaign

#ChistesDePapa? What are they Selling? If comedian Jerry Seinfeld filmed an episode of Comedians in Cars in west Phoenix and happened to drive by the corner of 19th Avenue and Bethany Home Road, he might…

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Traditional Hispanic Marketing Translation

March 17, 2019

Why ‘Hector from Accounting’ Is Not Your Hispanic Marketing Department

On the Phone with a U.S. Fortune 500 Retailer Last week I was on a client call with an east coast based Fortune 500 retail company that told me they needed a change. They would…

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Multicultural Marketing Web Design

May 14, 2018

Top 4 Methods for Translating a Website to Spanish

Don’t get too excited yet thinking users are going to flock to translate your Pre-paid Legal website into Samoan!

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Laura Enriquez - Nativa Phoenix Hispanic Communications Agency

Press Releases

October 25, 2017

Media Day with Cronkite News / UnivisionAZ

The Nativa Hispanic communications agency hosted media from Cronkite News this week in response to a request that the team received regarding insights on Hispanic millennials and their diet and eating habits in comparison with their…

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Case Studies Multicultural Marketing

October 23, 2017

Winning Latino Fans – Game of Thrones Case Study

Our sister software company, OYE! Business Intelligence shared the following Latino fans report recently about the ultra-popular show Game of Thrones and their debut of season 7 this past summer. We have seen from previous…

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nationwide insurance hispanic heritage month

Press Releases

October 13, 2017

Nativa Partner Natasha Pongonis Honored to be on Panel of Nationwide Insurance Hispanic Heritage Month Event

Nativa leader Natasha Pongonis today participated as a panel speaker during the Nationwide Insurance Hispanic Heritage Month event. Several of the topics discussed to a livestreamed audience across the nation were: hurricane relief, diversity, inclusion, communication tactics…

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Press Releases

March 23, 2017

Bilingual Account Manager

Bilingual Account Manager Job Description: Nativa is a nationally renowned multicultural marketing agency looking for a passionate Bilingual Account Manager with expertise in Marketing/Advertising who will partner with our clients and ensure their long-term success.…

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Latino Language Choice: Fast Food Industry

Multicultural Marketing Multicultural Trends

February 7, 2017

The (Data Validated) Latino Language Choice when Advertising to Hispanics

There is no doubt about it, Spanish is here to stay. In fact, national statistics show that by 2034, 70% of U.S Hispanics aged 5 and older will speak some level of Spanish at home. However, to be…

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Spanish Sentiment Analysis

April 1, 2016

Why use OYE! – Hispanic Social Media Listening Tool

Updated April 1, 2016. As Hispanic Marketers we know that there are 54 million Hispanics in the US (17% of US pop.), but how do they engage with your brand? That is the question you…

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Facebook

January 4, 2016

How many US Hispanics on Facebook

A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast…

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Case Studies Multicultural Sports Marketing Out of Home Advertising

November 13, 2015

Leading the Majors: The Man behind the D-backs Hispanic Sports Marketing Initiative

I combed the mid-town Phoenix coffee shop, looking for a familiar face amidst the well-caffeinated clientele. I finally recognized the satisfied smile from the face behind one of the most influential Hispanic social media presences…

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Multicultural Marketing

September 9, 2015

How Many US Hispanics on Twitter

Updated on 9/9/2015 Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter. Today we announce the much needed update which discusses the number of total US Hispanics on Twitter. This…

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Case Studies Multicultural Marketing Out of Home Advertising

August 18, 2015

Straight Outta Compton – Hispanic Culture & Movie Marketing

This weekend the film Straight Outta Compton made over 60 million dollars in its debut. This is the highest revenue music biopic that has ever debuted, and the fifth biggest August opening of all time. The movie has…

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Spanglish Billboard located on 7th St in central Phoenix

Multicultural Trends Out of Home Advertising Traditional Hispanic Marketing

May 28, 2015

Phoenix Arizona Hispanic Advertising – Learning from 7th Street Billboards

In 2014 we touched base on the pulse of Phoenix, Arizona Hispanic advertising which is evidenced right here in the southwest via billboards. The $8.3 billion dollar U.S. Hispanic advertising industry is constantly evolving and as…

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Events Multicultural Marketing

November 14, 2014

Nativa to Sponsor Collectivo Event: Marketing to Latinos in 2015

A Great Learning Event to Kickoff 2015 Nativa is proud to announce that they will be hosting the next Collectivo event which will be held on January 21, 2015 in Phoenix. The topic of the…

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Presentations

October 9, 2014

AMA Phoenix Presentation – Phoenix Marketing Minds Unite to Talk Marketing Measurement

Quality over Quantity Overall the attendance for the October 9th AMA Phoenix Hispanic marketing event was not as high as I had hoped. However, the good thing was that the roughly 20-25 people that came were…

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Events

September 17, 2014

2014 Ohio’s Hispanic Heritage Month Celebration

Nativa’s Natasha Pongonis Announced as Keynote Speaker Columbus, OH – All of us at Nativa are beyond excited and proud of our very own, Natasha Pongonis, co-owner at Nativa, who will be the Keynote Speaker…

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Events Multicultural Sports Marketing

June 19, 2014

A World Cup Party to Remember

On Tuesday the 17th, the Nativa staff decided to do something we dont do near enough. Have some fun! We invited 50 of our favorite partners, clients, and generally delightful people to join us for…

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Chevy Silverado billboard found near downtown Phoenix

Multicultural Marketing Multicultural Trends Out of Home Advertising

April 15, 2014

Billboard Advertising – The Pulse of Hispanic Marketing

A Break from the Action... Traffic was thick and I was looking for anything to take my mind off a rough day at the office. Busy from what seemed to be endless client meetings, I decided…

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Multicultural Marketing

January 30, 2014

What Hispanic Marketers can learn from Paranormal Activity: The Marked Ones

The shriek was heard in the hallway outside the movie theatre. Inside, the unthinkable had just happened to the actress on screen and the audience erupted in fright. As I looked around to scan the…

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Multicultural Marketing Press Releases

September 19, 2013

Nativa will now be Coworking in central Phoenix

A new office for Nativa If you hadn't heard, Nativa is now coworking in Phoenix! Eric Diaz, co-owner of Nativa and founder of Coworking on 15th Ave We are excited to be the primary tenant…

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Case Studies Facebook Multicultural Marketing

June 26, 2013

The Dangers of Using a General Market Agency to Execute a Hispanic Campaign – Part 1

Targeting Hispanics With Facebook Advertisements When it comes to marketing, not all target audiences are created equal. Ensuring that the message is properly tailored for each demographic is paramount to the success of a campaign.…

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Facebook

April 17, 2013

Options to Reach Hispanics with Facebook Ads

The Dilemma with Facebook Ad Targeting Crafting an effective Facebook advertising campaign is a key tool in helming a successful paid promotion. Beyond writing copy that’s succinct and persuasive and selecting images that convey your…

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Presentations

February 6, 2013

Using Google+ Hangouts to Connect our 3 National Offices

The Annual Digital Retreat This story is about a meeting, but not just any typical meeting. Three teams met for the first time, "face to face," across three states a cumulative 3,000 miles apart. While…

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Conferences

November 20, 2012

Marketer’s Perspective: LATISM 2012 Conference

As mentioned in my recent post on the Hispanic Retail 360 Summit, marketers must often make tough decisions on which conferences to attend, given that there are time and budget constraints. While LATISM 2012 was…

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Conferences

November 6, 2012

Looking Back at Hispanic Women’s Corporation Professional Development & Leadership Institute 2012

GM diversity team members hosted a special dinner during the Hispanic Women's Conference to meet and mingle with local Phoenix media. Great food and conversation set the tone for the events that transpired during Hispanic…

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Conferences

August 24, 2012

Marketers Perspective: 2012 Hispanic Retail 360 Summit

Every year there are scores of conferences that beckon my attention. They all claim to be the go-to event where you will not only learn key strategies, but also have the chance to connect with…

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Facebook

August 1, 2012

How to Remove Your Image and Name from Facebook Ads

Recently I have seen more and more discussion about people feeling very uncomfortable with Facebook using their name and image on social ads. I wrote about this last year on the dangers of showing up…

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Senator Jerry Lewis with students of Children First Academy.

Political Outreach

July 6, 2012

Meet Arizona Senator Jerry Lewis, Supported by East Valley Hispanics

Visit to Senator Lewis's Mesa Office When I first walked into the office of State Senator Jerry Lewis, I did not know what to expect. I had read and heard much about the candidate that…

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Multicultural Sports Marketing

May 18, 2012

Switching Gears: NASCAR Welcomes the Hispanic Audience

A casual conversation at Hispanicize While taking a much needed pit stop during April’s Hispanicize conference in Miami, my business partner Natasha Pongonis and I happened to bump into a representative from the NASCAR Multicultural…

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Conferences Presentations

April 19, 2012

Hispanicize 2012 Wrapup – DK’s Thoughts on a Grand Latino Leadership Conference

The DK leadership team, Natasha Pongonis and I, just got back from Hispanicize 2012 and really were amazed by the overall experience. Here we want to share a few thoughts from our team that other…

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Case Studies Multicultural Sports Marketing Press Releases

March 22, 2012

Non-Profit Lifeline of Ohio Launches Hispanic Campaign, partners with MLS Team

The Knee Injury When Venezuelan midfielder Bernardo Añor of the Columbus Crew attributes his success on the field to his fans, take his word for it. Añor says his dream to play soccer professionally was…

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Multicultural Marketing

March 8, 2012

Why would a Hispanic Marketing Agency Locate in Phoenix?

DK's First Year Anniversary in Phoenix On Monday, March 12, my firm DK Web Consulting completes its first year in operation since opening a second office in Phoenix last spring. Much has happened in the past…

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Case Studies Multicultural Marketing

February 15, 2012

‘The Numbers’ (Listen like the NBA: ¡Con Emocion! Part 2)

Last week, we promised we would highlight the numbers from our “Listen Like the NBA: ¡Con Emoción!”story, as well as how the NBA’s Hispanic marketing group leverages social media in order to keep their fans…

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Case Studies Multicultural Sports Marketing

January 30, 2012

Listen like the NBA: ¡Con Emoción! (Part 1 of 2)

Emoción The National Basketball Association’s (NBA) Hispanic platform, éne-bé-a, which we featured in a two-part series last season, is off to a fast start. With growth numbers almost unrealistic to any brand, the éne-bé-a’s key to their organic social media growth is…

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Case Studies Multicultural Sports Marketing

December 14, 2011

El Sporting KC: Focus on Social Media (Part 2 of 2)

Lo prometido es deuda (A Promise Delivered) As we promised you, here is part two of Sporting KC’s Hispanic reach through sales, marketing and, as you will learn today, social media. If you haven’t read…

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Case Studies Multicultural Sports Marketing

November 29, 2011

Prepárate: Marketing to Latinos Major League (Soccer) Style (Part 1 of 2)

Last month, we broke down all MLS teams and how they connect with the Hispanic audience. Some teams’ efforts were minimal, but those of other teams were highly effective. Leading the pack was Sporting KC.…

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Multicultural Marketing Press Releases

November 8, 2011

Press Release: The Power of Social Media, from The Defense Logistics Agency

Columbus, Ohio - DK's own Natasha Pongonis was the featured speaker at a Defense Logistics Agency (DLA) workshop in October in which she talked about the strong influence of social media, especially when working with…

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Multicultural Marketing Multicultural Sports Marketing

October 26, 2011

MLS Fútbol (Soccer) Teams With Spanish Online Presence

In the 4th minute of Saturday night's game against DC United, Omar Bravo of Sporting KC was anxious to take the shot. Sporting KC, who had been in last place as recently as June had…

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Press Releases

October 9, 2011

Why Im Going to the LATISM (Latinos in Social Media) Conference

It was really a no-brainer as I received my first invite to attend the 2011 LATISM conference a few months back. I signed up to attend as the folks that run LATISM, or #LATISM as…

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Case Studies Multicultural Marketing Multicultural Sports Marketing

October 2, 2011

Hispanic Football Marketing with ‘America’s Team’, the Dallas Cowboys

An interview with Victor Villalba, of the Dallas Cowboys Victor Villalba, broadcasting for the Cowboys-Titans game in October 2010 The timing was perfect this week for a conversation about NFL Hispanic football marketing. With the…

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Multicultural Marketing Press Releases

July 25, 2011

DK Web Consulting inks Deal with ScarGuard Labs

Scarguard MD can be found at 60,000 CVS, Wal-marts, and other retailers nationwide DK Web Consulting has been chosen by Scarguard Labs of Great Neck, NY as the exclusive Hispanic digital agency for its extensive…

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Presentations

July 14, 2011

How and When to Partner with a Hispanic Marketing Agency

Thank you all for joining the presentation. Please download the presentation from Slideshare: How and When to Partner with a Hispanic Marketing Agency DK Web Consulting View more presentations from Dk Web Consulting.

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Presentations

April 18, 2011

Download these April Presentations on Online Hispanic Marketing

The team at DK was busy this month and had several presentations that you may now download here. Check out the case study on Government Marketing to Hispanics that DK presented with their client, the…

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Facebook Presentations

February 21, 2011

How Government and Non-Profits are using Hispanic Social Media.

The Hispanic Social Media Insights Webinars series continues March 23 (1 to 2 p.m. ET) with a free national webinar titled “How Government and Non-Profits are using Hispanic Social Media.” Case Studies to include The…

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Spanish Sentiment Analysis

December 22, 2010

Sentiment Analysis: Bad reputation in English = Bad reputation in Spanish?

A few weeks back we gave a presentation during the webinar, "Best Practices on Measuring Hispanic Social Media Campaigns " about sentiment analysis and the differences one may find between what is said in English…

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Multicultural Marketing Multicultural Sports Marketing

November 19, 2010

NBA Hispanic Marketing: “Social Media a Key Component of our Strategy” (Part 2 of 2)

The popular éne•bé•a Facebook profile Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans. But what is less well known are some of the internal…

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Multicultural Marketing Multicultural Sports Marketing

November 19, 2010

NBA Hispanic Marketing: A look inside the éne•bé•a (Part 1 of 2)

Dominican born Al Horford is an éne•bé•a spokesman and current player for the Atlanta Hawks. NBAE/Getty Images. The NBA proves that hard work on and off the court pays off. After significant research into what…

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Multicultural Marketing Presentations

November 17, 2010

Why Marketing to Hispanics Works Presentation Download

17% of the U.S. population is Hispanic, and, by 2013, the purchasing power of this group will exceed $1.3 trillion. At the same time, Hispanics are very active online, including the use of social media…

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Case Studies Multicultural Marketing

October 4, 2010

Running a Non Profit’s Hispanic Marketing Campaign – Florida State Hispanic Chamber of Commerce

Hector Herrera is a man with a plan. As the Director of Marketing and Communications at the Florida State Hispanic Chamber of Commerce (FSHCC), his goal is to expand awareness of their mission to promote…

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Multicultural Marketing

September 13, 2010

Seeking the Double Rainbow – Ranking Hispanic Marketing Groups on LinkedIn

There are far too many LinkedIn Groups focused on Hispanic Marketing for any one Marketer to possibly engage with regularly. We took a look at 8 of the groups most readily available to a Marketer in…

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Press Releases

August 26, 2010

Exciting Partnership – Social Media Spanish & Hispanic PR Blog

We are very excited to begin partnering with The Hispanic PR Blog. Hispanic PR Blog will be publishing many of Nativa's blog articles related to Hispanic social media and web news. The Hispanic PR Blog …

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August 11, 2010

Where to Find Latinos: Social Media Alternatives

It is important to stay on top of which social media sites can be used to engage Latinos as the landscape evolves. While we all know about the hugely popular sites such as Facebook and…

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Multicultural Marketing

July 19, 2010

Why Firms Need to Market to Hispanics

Hispanics are young and on Social Media, so why aren't you marketing to them? And oh yeah, 1 in 3 Americans will be Hispanic within our lifetime (by the year 2050). The ever-growing Hispanic market…

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Multicultural Marketing Presentations

July 14, 2010

Why Marketing to Hispanics using Social Media Works

Check out this quick presentation which covers: Why is the Hispanic market important? Do Hispanics use Social Media? Why is Social Media an attractive way to target Hispanics? Benefits of Marketing to Hispanics using Social…

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Multicultural Marketing

June 15, 2010

What to Read from the Top 2010 Hispanic Online Marketing Reports

Since there are already too many 40+ page reports out there instructing marketers as to where the opportunities lie in engaging with Hispanic consumers, we're here to make it easy. This is our analysis of…

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Case Studies Multicultural Marketing

June 7, 2010

Engaging Spanish Speaking Consumers through Social Media – the March of Dimes Way

After years of fielding thousands of phone calls and emails from Spanish speaking mothers and parents to be, the March of Dimes realized the necessity to expand their outreach efforts. And while reports are now…

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Facebook

June 3, 2010

Measuring Social Media Engagement

So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging? Why yes, absolutely there is. What needs…

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May 27, 2010

Could a Spanish Simpsons Facebook page have more fans than the English page?

Spanish language pages are becoming increasingly common as more companies try to appeal to the US Hispanic market. Most Spanish language pages for US products have fewer fans than their English version. But would it…

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Facebook Multicultural Marketing

May 7, 2010

How Fortune 1,000 Brands Engage Spanish Speaking Facebook Fans

Many large brands such as Nike, McDonald's and others have well over 1 million fans and struggle deciding how best to communicate with Spanish speaking fans which in many cases are 10% or more of…

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Eric Diaz

OHIO

46 S James RdUnit #616Columbus, OH 43213

PHOENIX

3428 N. 15th AvePhoenix, AZ 85015

GET IN TOUCH

(650) 530-6508info@thenativa.com

WE ARE AN

46 S James Rd
Unit #616
Columbus, OH 43213

3428 N. 15th Ave
Phoenix, AZ 85015

(650) 530-6508
info@thenativa.com