All Posts By

Eric Diaz

support the black community
Press Releases
June 19, 2020

Nativa Doing More to Support the Black Community

At Nativa, we have always prided ourselves on being culturally diverse. Our team of marketing professionals come from different backgrounds, speak multiple languages, and many on the team have been born or fully immersed in other…
Read More
Advertising - Social MediaMulticultural Marketing
April 24, 2020

Out of Home (OOH) Ads in the #5 Metro Market During COVID-19

Whether you reside in a major U.S. metropolitan area or not you have seen them. Anyone driving down the freeway during COVID-19 has likely encountered the newest out of home billboard ads, each bringing a…
Read More
Multicultural MarketingWeb Design
April 17, 2020

Issues When Using the Same Diverse Stock Photos

Infamously, the Trump administration was found to be using very creative stock images and videos as part of their 2020 re-election campaign advertising via Facebook last year. Not to be outdone, Pete Buttigieg's 2020 presidential…
Read More
hispanic agency atlanta - eric diaz and natasha pongonis
Conferences
March 24, 2020

Renewed Focus – Nativa in Atlanta

Nativa's Origin - First Major Contract in Atlanta It all seems poetic that Nativa in 2020 puts an increased emphasis on the city of Atlanta. As we think back to the origin of Nativa, our…
Read More
eric diaz working with latin american ad agencies
Out of Home AdvertisingTraditional Hispanic Marketing
March 10, 2020

1 Month Abroad – 5 Lessons from Working with 5 Latin American Ad Agencies

"I was only looking at the billboards." This is what I thought when I first saw the flashing police lights. The Peruvian police officer who pulled me over, with weapons on his hip, could see…
Read More
hector from accounting - nativa
Traditional Hispanic MarketingTranslation
March 17, 2019

Why ‘Hector from Accounting’ Is Not Your Hispanic Marketing Department

On the Phone with a U.S. Fortune 500 Retailer Last week I was on a client call with an east coast based Fortune 500 retail company that told me they needed a change. They would…
Read More
Translating a website to spanish
Multicultural MarketingWeb Design
May 14, 2018

Top 4 Methods for Translating a Website to Spanish

Don’t get too excited yet thinking users are going to flock to translate your Pre-paid Legal website into Samoan!
Read More
Laura Enriquez - Nativa Phoenix Hispanic Communications Agency
Press Releases
October 25, 2017

Media Day with Cronkite News / UnivisionAZ

The Nativa Hispanic communications agency hosted media from Cronkite News this week in response to a request that the team received regarding insights on Hispanic millennials and their diet and eating habits in comparison with their…
Read More
latino fans
Case StudiesMulticultural Marketing
October 23, 2017

Winning Latino Fans – Game of Thrones Case Study

Our sister software company, OYE! Business Intelligence shared the following Latino fans report recently about the ultra-popular show Game of Thrones and their debut of season 7 this past summer. We have seen from previous…
Read More