Millennials

Influencer Marketing Millennials

June 17, 2017

When Less is More: Latina Micro-Influencers Pave the Way – Interview with Tyannah Vasquez

The Smile – Meeting Tyannah As I’ve learned in the advertising business, you can tell a lot from a smile. When I first came across Tyannah’s friendly expression; I knew she was a perfect match…

Lillian Martinez 0

Love3

Influencer Marketing Millennials

January 28, 2016

Influencers’ Perspective: How to Pitch to Latina Bloggers?

A few weeks ago the Nativa team had the pleasure of hosting and interviewing Kathy Cano-Murillo, also known as The Crafty Chica as well as her daughter Maya Murillo from Maya in the Moment about how to approach…

Lillian Martinez 0

June 17, 2015

8 Things to Know: Hispanic Millennial Brands and their Preferences

Brands Hispanics have traditionally been classified as a brand loyal group. Conventional wisdom stated that if you can win the Hispanic consumer at a young age, you would have him/her for life. This has changed…

June 12, 2015

8 Facts to know about Hispanic Millennials, #5 Spending

Spending In an interesting study from BIA/Kelsey, it was found that nearly 18% of Hispanics surveyed said they use YouTube for local shopping, compared to roughly 10% of their non-Hispanic peers. When considering the…

June 2, 2015

8 Facts to know about Hispanic Millennials, #4 Hispanic Culture

Culture Hispanic Millennials want to stand out and be recognized as Latino and close to 70%, regardless of language, are focused on Hispanic culture and reward brands that acknowledge their culture. Consider a recent Millennial…

May 18, 2015

8 Facts you should know about Hispanic Millennials, #3 Education

Education Hispanic Millennials continue to pursue higher education at significant rates. It is inspiring to see that in 2012, nearly 50% (49%) of Hispanic recent high school graduates were enrolled in college, compared with 47%…