marketing Archives

Business Strategies

June 25, 2024

How Can Brands Build Trust With Gen Z Consumers?

In the quest to resonate with the socially savvy Gen Z audience, we've gathered insights from eight marketing and executive professionals. They share effective strategies ranging from communicating directly and authentically to showcasing values and…

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Marketing

March 26, 2024

5 Authentic Influencer Strategies for Brands to Engage Creators without Seeming Scammy

Navigating the world of influencer engagement can be tricky, so we sought tactics from top executives to identify the most authentic strategies for brands. With insights from CEOs, Stragests, a Chief Marketing Officer and more,…

Abby Murphy 0

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Diversity & Inclusion Marketing Multicultural Marketing

December 7, 2023

5 Effective Methods for Researching and Understanding Multicultural Consumer Preferences

To gain a deeper understanding of the preferences and needs of multicultural consumers, we sought insights from Market Research Analysts and CEOs. They provided us with five unique types of research and data collection methods,…

Omar Lascares 0

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Content that Celebrate Cultural Diversity and Foster a Sense of Belonging in the Workplace

Diversity & Inclusion Multicultural Marketing Tools

December 7, 2023

4 Examples of Content that Celebrate Cultural Diversity and Foster a Sense of Belonging in the Workplace

To understand how content creation can celebrate cultural diversity and foster a sense of belonging, we sought insights from founders and a Chief DEIB Officer. From inclusive marketing for brand growth and consumer loyalty to…

Omar Lascares 0

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Ethical Considerations for Diverse Demographics

Diversity & Inclusion Marketing Multicultural Marketing

December 5, 2023

4 Ethical Considerations When Marketing to Diverse Demographics

In a bid to understand the ethical considerations companies should bear in mind when targeting diverse demographics, we sought insights from four industry professionals, including a Public Relations and Content Marketing Specialist and a Marketing…

Omar Lascares 0

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Diversity & Inclusion Marketing Multicultural Marketing

November 1, 2023

4 Strategies to Incorporate Cultural Sensitivity and Inclusivity into Your Marketing Materials

To help you infuse cultural sensitivity and inclusivity into your marketing materials, we've gathered four insightful strategies from professionals in the industry who are often asked to address this important topic. Their ideas ranged and…

Omar Lascares 0

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Diversity & Inclusion Marketing Multicultural Marketing

July 25, 2023

Creating Inclusive Marketing Campaigns That Represent Diverse Audiences

Creating inclusive marketing campaigns that represent diverse audiences is essential, we've gathered insights from top executives and marketing specialists. From prioritizing diversity and active listening to allocating a budget for inclusion initiatives, here are the…

Eryn 0

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Marketing Multicultural Marketing Online Marketing

July 14, 2023

13 Digital Marketing Trends Companies Should Consider

Digital marketing trends are essential to comprehend in business. In the ever-evolving digital landscape, it's crucial to stay ahead of the curve. We've gathered insights from 13 industry leaders, including CEOs, founders, and digital marketing…

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Diversity & Inclusion Marketing Multicultural Marketing

July 14, 2023

How to Avoid Cultural Stereotypes in Your Marketing Efforts

Inclusivity is very essential in the world of marketing, while trying to market towards new audiences is would be ideal to to avoid cultural stereotypes. To help you navigate the complexities of cultural representation in…

Eryn 0

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Diversity & Inclusion Marketing Multicultural Marketing

July 7, 2023

12 Best Practices for Creating Culturally Relevant Content

Creating culturally relevant content is essential for connecting with diverse audiences. To help you achieve this, we've gathered 12 expert tips from professionals like Editors in Chief, CEOs, and Junior Digital Marketers. From using inclusive…

Eryn 0

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Interns

May 9, 2023

My First Internship: My Experience with the Nativa Team

My first Internship The whole Nativa team helped me navigate through my first internship experience. My experience with the Nativa team has been great, and I'm grateful to have worked with them. I did not…

Jason Ramirez 0

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Marketing Tools

March 21, 2023

Creative Advertisement Tools Used for Standing Out

It is important to use creative advertisement tools for your business. It helps companies stand out from their competition. Creative advertisement tools also help to peak consumer interest in a company. Whether it is from…

Eryn 0

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Marketing strategies

March 7, 2023

11 Tips for Creating a Marketing Strategy

Creating a marketing strategy can pose as a challenge. There are many factors that fall into it. But, creating a marketing strategy is vital for any business. From being realistic with your budget to achieving…

Eryn 0

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Online Marketing

July 1, 2022

10 TikTok Marketing Tips You Should Know

Which Tiktok marketing strategies have been effective in 2022? To help you best promote content on TikTok, we asked social media managers and marketing professionals this question for their best strategies. From using trending audio…

Dylan Mckay 0

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Employees Press Releases

August 9, 2021

Mentoring Young Professionals And Future Marketers

Last Stop of a Roadtrip This summer Nativa and O.Y.E's co-founder Eric Diaz had the opportunity to share some of the wisdom he has acquired throughout his life and entrepreneurial journey with Roadtrip Nation with…

Diane Ahumada 0

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Latina Exploring Careers in Entrepreneurship

Employees Multicultural Marketing

August 3, 2021

Exchange Student Gone Entrepreneur in the Land of Opportunity: Natasha Pongonis Reflects on the Beginnings of her Career

Prior to obtaining success as cofounder of Nativa and OYE, Natasha Pongonis had very different plans for her future. Before beginning her journey as a Latina exploring careers in entrepreneurship Natasha envisioned herself as a…

Ari Bencomo 0

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Employees Presentations

June 30, 2021

Personal Branding: Control Your Path

I was recently invited to speak to The Boeing Project Management Community of Excellence on the topic of leadership, personal branding, and cultural awareness. These are all topics that I am personally deeply passionate about.…

Natasha Pongonis 0

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Employees Online Marketing

April 5, 2021

Nativa Employee Spotlight: Jake Bova, Digital Content Manager

Nativa is a workplace made up of many unique individuals. In this Nativa employee spotlight, we are going to highlight one of Nativa's Digital Content Managers, Jake Bova! Jake manages content through our Ohio office…

Claire Sheriff 0

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Press Releases

September 25, 2020

Nativa Quoted by Phoenix Business Journal on Actions Taken to Support Black Lives Matter Movement

Over the last few months at Nativa we have been consistently educating ourselves and rethinking our standard methods as a marketing agency to ensure we are more inclusive of all ethnicities. As a Latino-owned business,…

Eric Diaz 0

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Employees

July 30, 2020

Business Travel in a Pandemic is like a Telenovela

Hi everyone! My name is Larissa Pagán and I work as a Social Media Marketing Specialist at Nativa. Recently, as part of another project outside of Nativa, I had the chance to take on an important assignment outside…

Larissa Pagan 0

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Interns

May 4, 2020

Interning Internationally During Coronavirus – My Nativa Internship

My Experience Working from Home Internationally As my last semester approached, I realized I wanted to have experience in the working field so I decided to apply for an internship. As I was searching on…

Andrea Leon 0

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Interns

December 4, 2019

How I Discovered the Value of Being Bilingual

By Ana Cisneros This is a blog written by Nativa’s intern, Ana Cisneros, about how she discovered the value in speaking multiple languages. I grew up in an environment where I found that knowledge of…

Ana Cisneros 0

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Multicultural Marketing Multicultural Trends Traditional Hispanic Marketing

August 26, 2019

What are the Benefits of Hiring a Multicultural Marketing Agency?

Multicultural marketing is more than a buzzword — it’s an increasingly important space that big-name brands including Coca Cola, Unilever, General Mills and more began exploring at the end of the 20th century. To remain…

Ana Cisneros 0

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Interns

August 7, 2019

The 3 Biggest Lessons I Learned While Being an Intern at Nativa

Get to know more about Vanessa Medina and her experience as a Bilingual Marketing Intern for Nativa during the Summer of 2019. In this article, Vanessa discusses what motivated her to take this internship opportunity,…

Vanessa Medina 0

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Multicultural Marketing Multicultural Trends Online Marketing

May 7, 2015

8 Things to Know About U.S. Hispanic Millennials, #2 Social Media

Social Media: The evidence keeps piling up, as more studies confirm that Hispanic Millennials lead the general population in social media usage. In 2012 the Pew Research Hispanic Center, a project of the Pew Research…

Maria Sanchez 0

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Multicultural Marketing Multicultural Trends

April 23, 2015

8 Things You Should Know about U.S. Hispanic Millennials, #1 – Language

If you are a professional working in the Advertising or Marketing industries, it is very likely that you have spent considerable time thinking about the most effective way to reach and attract today’s Millennials and…

Mariellen Dominguez 0

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Conferences

September 22, 2014

Nativa’s Co-Founders to Speak at the 2014 Social Media Week Miami Conference

For the first time in Nativa’s history, co-founders Eric Diaz and Natasha Pongonis will speak at the popular Social Media Week Miami Conference, which will be held September 22-26, 2014 in the iconic city of…

Lillian Martinez 0

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Multicultural Marketing Multicultural Retail Marketing Translation

February 7, 2014

Why a Hispanic Marketing Agency in Ohio?

An Argentine in Ohio As you may know, people in the Hispanic marketing industry are always on the go. Almost every week I am flying out to client meetings, conferences and events across the United…

Natasha Pongonis 0

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Facebook Multicultural Marketing Online Marketing Podcasts

September 24, 2013

How To Use Facebook Tabs

What is a Facebook tab? A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs,…

Clint Christensen 0

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Email Marketing Online Marketing Podcasts

August 2, 2013

The Benefits of Using an Email Marketing Drip Campaign

Is a drip email marketing campaign right for your business? What can you do to grow your list of emails? What content should you include in each campaign? In this episode of the podcast…

Clint Christensen 0

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Press Releases

August 26, 2010

Exciting Partnership – Social Media Spanish & Hispanic PR Blog

We are very excited to begin partnering with The Hispanic PR Blog. Hispanic PR Blog will be publishing many of Nativa's blog articles related to Hispanic social media and web news. The Hispanic PR Blog …

Eric Diaz 5

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marketing Archives - Nativa

5 Effective Methods for Researching and Understanding Multicultural Consumer Preferences

4 Examples of Content that Celebrate Cultural Diversity and Foster a Sense of Belonging in the Workplace

4 Ethical Considerations When Marketing to Diverse Demographics

4 Strategies to Incorporate Cultural Sensitivity and Inclusivity into Your Marketing Materials

Creating Inclusive Marketing Campaigns That Represent Diverse Audiences

13 Digital Marketing Trends Companies Should Consider

How to Avoid Cultural Stereotypes in Your Marketing Efforts

12 Best Practices for Creating Culturally Relevant Content

Creative Advertisement Tools Used for Standing Out

11 Tips for Creating a Marketing Strategy

Mentoring Young Professionals And Future Marketers

Exchange Student Gone Entrepreneur in the Land of Opportunity: Natasha Pongonis Reflects on the Beginnings of her Career

Personal Branding: Control Your Path

Nativa Employee Spotlight: Jake Bova, Digital Content Manager

Nativa Quoted by Phoenix Business Journal on Actions Taken to Support Black Lives Matter Movement

Interning Internationally During Coronavirus – My Nativa Internship

How I Discovered the Value of Being Bilingual

The 3 Biggest Lessons I Learned While Being an Intern at Nativa

8 Things You Should Know about U.S. Hispanic Millennials, #1 – Language

Why a Hispanic Marketing Agency in Ohio?

The Benefits of Using an Email Marketing Drip Campaign

Exciting Partnership – Social Media Spanish & Hispanic PR Blog

OHIO

46 S James Rd
Unit #616
Columbus, OH 43213

PHOENIX

3428 N. 15th Ave
Phoenix, AZ 85015

GET IN TOUCH

(650) 530-6508
info@thenativa.com

WE ARE AN

marketing Archives - Nativa

OHIO

46 S James RdUnit #616Columbus, OH 43213

PHOENIX

3428 N. 15th AvePhoenix, AZ 85015

GET IN TOUCH

(650) 530-6508info@thenativa.com

WE ARE AN

46 S James Rd
Unit #616
Columbus, OH 43213

3428 N. 15th Ave
Phoenix, AZ 85015

(650) 530-6508
info@thenativa.com