Social Media Listening Archives

Laura Enriquez - Nativa Phoenix Hispanic Communications Agency

October 25, 2017

Media Day with Cronkite News / UnivisionAZ

The Nativa Hispanic communications agency hosted media from Cronkite News this week in response to a request that the team received regarding insights on Hispanic millennials and their diet and eating habits in comparison with their…

Spanish Sentiment Analysis

April 1, 2016

Why use OYE! – Hispanic Social Media Listening Tool

Updated April 1, 2016. As Hispanic Marketers we know that there are 54 million Hispanics in the US (17% of US pop.), but how do they engage with your brand? That is the question you…

July 8, 2015

8 Insights about Hispanic Millennials – Mobile Usage, #7

Mobile Smartphones are a particularly beloved device among all Hispanics, and Millennials are no exception. Nearly three-fourths of Hispanic Millennials report owning a smartphone, compared with just 34% of the older generation. Why is this?…

May 7, 2015

8 Things to Know About U.S. Hispanic Millennials, #2 Social Media

Social Media: The evidence keeps piling up, as more studies confirm that Hispanic Millennials lead the general population in social media usage. In 2012 the Pew Research Hispanic Center, a project of the Pew Research…

January 9, 2015

ONE YEAR REBRAND ANNIVERSARY AS NATIVA Multicultural Communications ( Cheers to All! )

Columbus, OH – In December 2013, we officially announced the birth of Nativa. Back then, we had one reason for the change – simplicity. Today, we are beyond excited to be celebrating our first anniversary…

Case Studies Multicultural Marketing

July 14, 2014

Case Study: CDC Social Media Outreach (Facebook en espanol)

The Nativa team was able to provide relevant Spanish language content to reach out to the Hispanic community and increase awareness of health issues as such as the flu as shown above. Brief The Nativa…

Case Studies

June 23, 2014

Case Study: Mundo Fox -Hispanic Market Research for New Fox Network

Brief Fox commissioned Nativa to find what Hispanics thought about shows such as El Capo among other programming. The Nativa team was assigned the task to identify and evaluate the current online awareness for a…

September 30, 2013

What is Online Listening?

What is Online Listening? In this podcast we go into how online listening works. Basically online listening is a business intelligence software that listens to people's conversations online about a specific brand, product, or company.…

Multicultural Sports Marketing

September 28, 2012

Hispanic NBA Players a Hit with Latino Fans

Top Hispanic NBA Players Rake in Conversations Between Seasons Who knew Hispanic basketball players were still a major topic of conversation in the off-season? It seems that even when they’re not on the court, NBA…

Spanish Sentiment Analysis

December 22, 2010

Sentiment Analysis: Bad reputation in English = Bad reputation in Spanish?

A few weeks back we gave a presentation during the webinar, "Best Practices on Measuring Hispanic Social Media Campaigns " about sentiment analysis and the differences one may find between what is said in English…