Natasha Pongonis, Author at Nativa

Positive Culture Transformation in the Workplace

Employees

June 16, 2022

Positive Culture Transformation in the Workplace

In today’s diverse and interconnected world, working with individuals from various backgrounds is becoming the norm. However, we still have a long way to go to fully understand and embrace the positive impact of cultural…

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Multicultural Marketing Online Marketing

February 1, 2022

Digital Champions TV: Natasha Pongonis Interview

Interview on Digital Champions TV with DailyAdBrief Recently I was invited to do an interview with Charlene Shirk, host of Digital Champions with DailyAdBrief. The show is dedicated to bringing advertising and marketing experts to…

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Employees Presentations

June 30, 2021

Personal Branding: Control Your Path

I was recently invited to speak to The Boeing Project Management Community of Excellence on the topic of leadership, personal branding, and cultural awareness. These are all topics that I am personally deeply passionate about.…

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Conferences Events Presentations

March 21, 2019

Community Conversations at SXSW

My journey at SXSW began on March 8th and there’s no better way to celebrate International Women's Day than by doing something I absolutely love, sharing my story as a female entrepreneur! Southwest Airlines brought together…

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Events Short Studies

January 18, 2019

Innovation From a Female Perspective: CES 2019

CES For The First Time: Innovation From a Female Perspective For over 50 years, the International Consumer Electronics Show (CES) has gathered the most creative and visionary minds from around the word. This year over…

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Events Multicultural Marketing

January 8, 2019

The Future of Multicultural Marketing in the U.S.

As co-founders of both Nativa and OYE! Business Intelligence, my partner Eric Diaz and I spend a signficant amount of time attending and speaking at conferences nationwide. Several months ago I was invited to speak…

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Data Driven Insights Multicultural Retail Marketing

November 29, 2018

Black Friday & Cyber Monday Multicultural Insights 2018

Black Friday & Cyber Monday 2018 Each year, Black Friday and Cyber Monday are highly anticipated shopping events for all US consumers and retailers. In the case of Black Friday, it is increasingly becoming an online shopping event perhaps…

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Conferences

September 5, 2016

Multicultural Retailers: Q&A with Tracy Galindo of Jewel-Osco and Albertsons

With only two weeks left for the Multicultural Retail 360 Summit, we had the opportunity to have a one-on-one interview session with Tracy Galindo, Marketing Consultant at Jewel-Osco and Albertsons to learn more about her…

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Conferences

March 28, 2016

A Look inside Multicultural Retail 360 Summit 2016

The week of March 21st I had the opportunity to interview Don Longo, Editorial Director of Convenience Store News, CSNews for the Single Store Owner and Multicultural Retail 360. Our agency, Nativa, is proud to be a media…

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Conferences Multicultural Marketing Presentations

August 29, 2014

Hispanic Marketers Perspective: 2014 National Conference on Health Communication, Marketing and Media

Natasha Pongonis presenting at the 8th annual CDC National Conference on Health Communication. My First CDC Conference Last week I attended the 8th annual CDC National Conference on Health Communication, Marketing and Media. I was…

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Multicultural Marketing Multicultural Trends Political Outreach

April 4, 2014

Q&A: With PEW Research Center’s Director of Hispanic Research – Part II

During my one-on-one interview with Mark Hugo Lopez, we discussed a variety of topics regarding Hispanics in America, education, politics and current trends that are shaping America from a demographic to a social standpoint. This…

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Multicultural Marketing Multicultural Trends

March 21, 2014

Q&A: With Pew Research Center’s Director of Hispanic Research – Part I

In early March I had the opportunity to travel to Washington DC; I enjoy visiting this vibrant city, walking alongside Richard Romanesque and Queen Ann homes next to modern office buildings and usually getting lost…

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Multicultural Marketing Multicultural Retail Marketing Translation

February 7, 2014

Why a Hispanic Marketing Agency in Ohio?

An Argentine in Ohio As you may know, people in the Hispanic marketing industry are always on the go. Almost every week I am flying out to client meetings, conferences and events across the United…

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Multicultural Marketing Multicultural Retail Marketing

April 1, 2013

Women and Online Purchasing Power

Lately, there has been a lot of buzz surrounding Yahoo! CEO Marissa Mayer and Facebook’s COO Sheryl Sandberg as both are women in high-powered roles. Perhaps, some of the debate had something to do with last…

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Facebook

February 18, 2013

What’s The Buzz About Facebook’s Graph Search Tool?

Graph Search - personalized search results Facebook currently has 1 billion users. The forum that started as a social platform for friends to connect has evolved into a lucrative tool for many businesses and brands,…

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Multicultural Retail Marketing

January 11, 2013

Why Does The Latina Shopper Matter?

Who is the Latina Shopper? As access to technology and the convenience of online consumerism changes the way we shop, it’s impossible to ignore the role Latinos play in setting trends and styles. From the…

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Conferences Press Releases

April 25, 2012

Hispanic Retail – 2012 Conference

A Conference Not To Be Missed One glimpse of the country’s purchasing trends, and you’ll quickly realize why Sofia Vergara is peddling an eponymous lifestyle line at K-mart—which also carries Cristina Saralegui’s home goods collection—and…

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April 2, 2012

Does Your Campaign Need a Network of Bloggers? Part II

Last week we introduced you to Romina, a 31-year-old Latina blogger from New York City. As the author of Mamá XXI, a Spanish-language source for coupons, deals and general interest for Latino families, Romina is…

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Multicultural Marketing

March 15, 2012

Does Your Campaign Need a Network of Bloggers?

With the burgeoning blogosphere, simply having a web presence is not enough. Companies need to establish a successful website, social media campaigns as well as a blog strategy to stay relevant in today’s online market.…

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Case Studies Multicultural Sports Marketing

February 10, 2012

Super Bowl XLVI Ads: Hispanics Are Talking

With 111.3 million average viewers, and 114 million tuning in just for Madonna's halftime performance, Super Bowl XLVI made its mark in Super Tazón (Spanish word for Super Bowl) history, breaking the previous viewing record.…

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Presentations

June 8, 2011

Webinar: How & When to Partner with a Hispanic Marketing Firm

The Hispanic Social Media Webinar series continues July 14 (2 to 3 p.m. ET) with a free national webinar titled “How & When to Partner with a Hispanic Marketing Firm” Sponsored by Social Media Spanish…

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Multicultural Marketing

April 19, 2011

US Retailers’ Outreach to the Online Hispanic Retail Consumer

Hispanic Retail Marketing - SEARS/K-Mart Case Study We hear and read daily about the increasing numbers of Hispanics in the United States. The latest census results indicate Hispanics make up 16% of the US population…

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Natasha Pongonis

Positive Culture Transformation in the Workplace

Personal Branding: Control Your Path

Community Conversations at SXSW

Innovation From a Female Perspective: CES 2019

Black Friday & Cyber Monday Multicultural Insights 2018

Multicultural Retailers: Q&A with Tracy Galindo of Jewel-Osco and Albertsons

A Look inside Multicultural Retail 360 Summit 2016

Hispanic Marketers Perspective: 2014 National Conference on Health Communication, Marketing and Media

Q&A: With Pew Research Center’s Director of Hispanic Research – Part I

Why a Hispanic Marketing Agency in Ohio?

Why Does The Latina Shopper Matter?

Hispanic Retail – 2012 Conference

Does Your Campaign Need a Network of Bloggers?

Super Bowl XLVI Ads: Hispanics Are Talking

Webinar: How & When to Partner with a Hispanic Marketing Firm

OHIO

46 S James Rd
Unit #616
Columbus, OH 43213

PHOENIX

3428 N. 15th Ave
Phoenix, AZ 85015

GET IN TOUCH

(650) 530-6508
info@thenativa.com

WE ARE AN

Natasha Pongonis

OHIO

46 S James RdUnit #616Columbus, OH 43213

PHOENIX

3428 N. 15th AvePhoenix, AZ 85015

GET IN TOUCH

(650) 530-6508info@thenativa.com

WE ARE AN

46 S James Rd
Unit #616
Columbus, OH 43213

3428 N. 15th Ave
Phoenix, AZ 85015

(650) 530-6508
info@thenativa.com