All Posts By

Maria Sanchez

Advertising - Social MediaMulticultural MarketingMulticultural Retail MarketingMulticultural Sports MarketingMulticultural TrendsOnline Marketing
July 8, 2015

8 Insights to know about hispanic millennials, #8 Advertising

Advertising US Hispanic Millennials over-index in being receptive to advertisements and offers from brands about their products and services. Experian Marketing Services in 2013 discovered that 19% of Hispanics aged 18 to 34 are interested…
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MillennialsMulticultural Trends
June 17, 2015

8 Things to Know: Hispanic Millennial Brands and their Preferences

Brands Hispanics have traditionally been classified as a brand loyal group. Conventional wisdom stated that if you can win the Hispanic consumer at a young age, you would have him/her for life. This has changed…
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MillennialsMulticultural Trends
June 12, 2015

8 Facts to know about Hispanic Millennials, #5 Spending

Spending   In an interesting study from BIA/Kelsey, it was found that nearly 18% of Hispanics surveyed said they use YouTube for local shopping, compared to roughly 10% of their non-Hispanic peers.  When considering the…
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MillennialsMulticultural Trends
June 2, 2015

8 Facts to know about Hispanic Millennials, #4 Hispanic Culture

Culture   Hispanic Millennials want to stand out and be recognized as Latino and close to 70%, regardless of language, are focused on Hispanic culture and reward brands that acknowledge their culture.  Consider a recent Millennial…
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MillennialsMulticultural Trends
May 18, 2015

8 Facts you should know about Hispanic Millennials, #3 Education

Education Hispanic Millennials continue to pursue higher education at significant rates. It is inspiring to see that in 2012, nearly 50% (49%) of Hispanic recent high school graduates were enrolled in college, compared with 47%…
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Press Releases
January 28, 2015

Nativa’s Advantage as the Digital Multicultural Agency in Phoenix

Phoenix, AZ – For the past few years, when you speak about Phoenix, Arizona and multicultural (Hispanic) groups or markets – some people may have felt uneasy due to recent national media coverage. For us…
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Press Releases
November 12, 2014

Natasha: Latina Entrepreneur of the Year

Natasha Pongonis of Nativa named "Entrepreneur of the Year” by Latina Style “Land of the free, home of the brave,” will forever define immigrants who move our country forward. Yet freedom means nothing without brave…
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