Category

Multicultural Marketing

Multicultural MarketingMulticultural TrendsUncategorized
April 23, 2015

8 Things You Should Know about U.S. Hispanic Millennials, #1 – Language

If you are a professional working in the Advertising or Marketing industries, it is very likely that you have spent considerable time thinking about the most effective way to reach and attract today’s Millennials and…
Read More
Multicultural MarketingMulticultural Trends
March 12, 2015

What Makes Arizona Hispanics Unique?

In the business of mass communications, understanding American culture across the states is tough. Understanding minorities' diverse cultures across the regions is even tougher. Now ask yourselves, what happens when you're dealing with 1st, 2nd, 3rd…
Read More
EventsMulticultural Marketing
November 14, 2014

Nativa to Sponsor Collectivo Event: Marketing to Latinos in 2015

A Great Learning Event to Kickoff 2015 Nativa is proud to announce that they will be hosting the next Collectivo event which will be held on January 21, 2015 in Phoenix. The topic of the…
Read More
Multicultural MarketingOnline Marketing
October 1, 2014

Why are Brands so Focused on the Hispanic Market?

During my recent visit to Guadalajara, Mexico I had the opportunity to connect and work from an organization called “Nevermind” founded by Luis Othón Villegas. Nevermind not only provides a co-working space for freelancers, architects, and designers,…
Read More
EventsMulticultural Marketing
September 18, 2014

Collectivo – Filling the Hispanic Marketing Education Void in the Phoenix Valley

The Kickoff Event This Wednesday night was the inaugural event for a new Phoenix area Hispanic marketing networking group named Collectivo.  Nativa has been active in supporting the new group by providing sponsorship for their first…
Read More
ConferencesMulticultural MarketingPresentations
August 29, 2014

Hispanic Marketers Perspective: 2014 National Conference on Health Communication, Marketing and Media

Natasha Pongonis presenting at the 8th annual CDC National Conference on Health Communication. My First CDC Conference Last week I attended the 8th annual CDC National Conference on Health Communication, Marketing and Media. I was…
Read More
Chevy Silverado billboard found near downtown Phoenix
Multicultural MarketingMulticultural Trends
April 15, 2014

Billboard Advertising – The Pulse of Hispanic Marketing

A Break from the Action... Traffic was thick and I was looking for anything to take my mind off a rough day at the office.  Busy from what seemed to be endless client meetings, I decided…
Read More
Multicultural MarketingMulticultural TrendsPolitical Outreach
April 4, 2014

Q&A: With PEW Research Center’s Director of Hispanic Research – Part II

During my one-on-one interview with Mark Hugo Lopez, we discussed a variety of topics regarding Hispanics in America, education, politics and current trends that are shaping America from a demographic to a social standpoint. This…
Read More