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November 24, 2020

From Chevy to Nissan: Are Diverse Consumers Satisfied with Top Car Brands?

Let's talk about cars. They get us from point A to B and so many people's daily lives are entirely dependent upon them. Cars are extremely important parts of society, and as consumers, we have…
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latino fans
Case StudiesMulticultural Marketing
October 23, 2017

Winning Latino Fans – Game of Thrones Case Study

Our sister software company, OYE! Business Intelligence shared the following Latino fans report recently about the ultra-popular show Game of Thrones and their debut of season 7 this past summer. We have seen from previous…
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Case StudiesMulticultural Marketing
March 10, 2016

The Horrors of Cross-Cultural Advertising Translations

When it comes to translating a word or a sentence to another language the quickest way is to use an online translator that gives you a hopefully near-perfect translation. But what happens when these go wrong? Brands and agencies spend millions of dollars each year translating their content to precisely share their message with speakers of a foreign language, or residents of another country. However, the high expense does not…
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Case StudiesMulticultural Sports Marketing
November 13, 2015

Leading the Majors: The Man behind the D-backs Hispanic Sports Marketing Initiative

I combed the mid-town Phoenix coffee shop, looking for a familiar face amidst the well-caffeinated clientele. I finally recognized the satisfied smile from the face behind one of the most influential Hispanic social media presences…
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Case StudiesMulticultural Marketing
August 18, 2015

Straight Outta Compton – Hispanic Culture & Movie Marketing

This weekend the film Straight Outta Compton made over 60 million dollars in its debut. This is the highest revenue music biopic that has ever debuted, and the fifth biggest August opening of all time. The movie has…
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Case Studies
September 2, 2014

CASE STUDY: CDC: (National Influenza Vaccination Week Outreach Campaign for the Latino Community)

Brief Every year during the month of December, the Nativa team collaborates with the Centers for Disease Control and Prevention (CDC) to implement an outreach campaign for the Latino community with the important message about flu…
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Case Studies
September 2, 2014

Case Study: Arizona State University (Future Sun Devil Families Program for the Latino Community in Arizona)

Brief  Our client, the Access ASU program within Arizona State University (ASU), reached out to the Nativa team to trans-create (translate in a culturally relevant manner) a full curriculum of its Future Sun Devil Families English…
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Case Studies
July 23, 2014

Case Study: Castrol Motor Oil (Hispanic Facebook Marketing Social Media Outreach)

Castrol Motor Oil, knowing Hispanics affinity for soccer capitalized with a sponsorship of Christiano Ronaldo, one of the best  players in the game to bring awareness to their brand on all channels including Facebook and Twitter. Brief The Nativa…
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Case Studies
July 8, 2014

CDC (Latino LGBT Research & Ambassador Outreach)

Above is a resource that can be found on the CDC LGBT Reasons website which can be used to create awareness of the importance of HIV testing for people of all sexual orientations. Brief The…
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