Category

Case Studies

petco vs petsmart among diverse audiences
Case StudiesPodcasts
March 31, 2021

Petco vs Petsmart: Diverse Conversations Surrounding Popular Pet Stores

Is Fido's Food Coming from Petsmart or Petco? Pet ownership in the United States is a multi-billion dollar industry and continues to grow every year. Consequently, pet owners seek brick-and-mortar locations to purchase food, toys,…
Read More
rideshare apps used by diverse audiences
Case StudiesPodcasts
March 18, 2021

Which Rideshare Apps are Frequented Among Diverse Audiences?

Can You Order Us a Ride? Rideshare apps have become a staple on all smartphones to assist in getting around town. They've proven controversial in many cities that have active and vocal taxi services as…
Read More
food delivery apps rank black and hispanic
Case StudiesPodcasts
March 12, 2021

How Food Delivery Apps Are Ranking with Black and Hispanic Audiences

Which Food Delivery Apps are Black and Hispanic Audiences Frequenting? As society learns how to adapt to Covid-19 regulations, figuring out dinner plans has become a new concern among many households. The anxiety over safety…
Read More
diverse opinions about the covid 19 vaccine
Case StudiesPodcasts
March 1, 2021

Diverse Opinions from Multicultural Audiences on the Covid-19 Vaccine

Are Multicultural Audiences in Favor of the Covid-19 Vaccine? The Covid-19 vaccine has been quite the topic in the past several months as the search for a solution to the pandemic has loomed. However, with…
Read More
going to the gym during a pandemic
Case StudiesPodcasts
February 19, 2021

Going to the Gym During a Pandemic | A Multicultural Analysis

How are gyms faring among various stay-at-home orders during a global pandemic? As the pandemic settled in America, many of the norms were stripped away, including daily gym routines. Gyms quickly became regarded as a hotspot…
Read More
Case StudiesPodcasts
January 27, 2021

Marvel vs DC: Where do Minorities Stand in The Comic Book Rivalry

Let's take a look at comics. They're the foundation of the top selling blockbusters in the past decade. It's clear that the two top contenders in the comic realm are Marvel and DC. They both…
Read More
Case StudiesPodcasts
November 24, 2020

From Chevy to Nissan: Are Diverse Consumers Satisfied with Top Car Brands?

Let's talk about cars. They get us from point A to B and so many people's daily lives are entirely dependent upon them. Cars are extremely important parts of society, and as consumers, we have…
Read More
latino fans
Case StudiesMulticultural Marketing
October 23, 2017

Winning Latino Fans – Game of Thrones Case Study

Our sister software company, OYE! Business Intelligence shared the following Latino fans report recently about the ultra-popular show Game of Thrones and their debut of season 7 this past summer. We have seen from previous…
Read More