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Case Studies

Case Studies
September 2, 2014

Case Study: Arizona State University (Future Sun Devil Families Program for the Latino Community in Arizona)

Brief  Our client, the Access ASU program within Arizona State University (ASU), reached out to the Nativa team to trans-create (translate in a culturally relevant manner) a full curriculum of its Future Sun Devil Families English…
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Case Studies
July 23, 2014

Case Study: Castrol Motor Oil (Hispanic Facebook Marketing Social Media Outreach)

Castrol Motor Oil, knowing Hispanics affinity for soccer capitalized with a sponsorship of Christiano Ronaldo, one of the best  players in the game to bring awareness to their brand on all channels including Facebook and Twitter. Brief The Nativa…
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Case Studies
July 8, 2014

CDC (Latino LGBT Research & Ambassador Outreach)

Above is a resource that can be found on the CDC LGBT Reasons website which can be used to create awareness of the importance of HIV testing for people of all sexual orientations. Brief The…
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Case Studies
June 23, 2014

Case Study: Mundo Fox -Hispanic Market Research for New Fox Network

Brief Fox commissioned Nativa to find what Hispanics thought about shows such as El Capo among other programming. The Nativa team was assigned the task to identify and evaluate the current online awareness for a…
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Case StudiesWeb Design
June 23, 2014

Case Study: Dial (Translate English to Spanish of www.dialsoap.com)

Brief The Dial Soap website needed to be translated from English to Spanish. The Nativa team was assigned the task to transcreate Dial Soap’s English website to Spanish. The goal was to make the information accessible to Spanish…
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Case Studies
June 10, 2014

Case Study: Charmin Toilet Paper -Online Listening Marketing Data for Controversial TV Ad Campaign

The Charmin Bear family, as seen on the Charmin.com website. Brief P&G's Charmin toilet paper approached Nativa with the goal to find out how Hispanics felt about their product and the “Enjoy the Go” advertising…
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Case StudiesMulticultural MarketingPodcasts
October 18, 2013

When to Partner With a Hispanic Marketing Agency

When to Partner With a Hispanic Marketing Agency As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don't know where to start. Well, you have…
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Advertising - Social MediaCase StudiesMulticultural Marketing
June 26, 2013

The Dangers of Using a General Market Agency to Execute a Hispanic Campaign – Part 1

Targeting Hispanics With Facebook Advertisements When it comes to marketing, not all target audiences are created equal. Ensuring that the message is properly tailored for each demographic is paramount to the success of a campaign.…
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Case StudiesMulticultural Sports MarketingPress Releases
March 22, 2012

Non-Profit Lifeline of Ohio Launches Hispanic Campaign, partners with MLS Team

The Knee Injury When Venezuelan midfielder Bernardo Añor of the Columbus Crew attributes his success on the field to his fans, take his word for it. Añor says his dream to play soccer professionally was…
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