Hispanic Market Archives

natasha inspiring young people on their professional journey

Conferences Presentations

February 3, 2021

Inspiring Young People on their Professional Journey

How can we Kickstart "Gen-Z" on their Career Path? At the end of last year, December 18-19 2020, our cofounder, Natasha Pongonis of both Nativa Multicultural Communications and O.Y.E. Business Intelligence was invited to speak at El País con…

Claire Sheriff 0

Love0

Diversity & Inclusion Presentations

August 5, 2020

Racial Equality and Corporate Diversity: Are Businesses Walking the Talk?

This past July 28, Eric Diaz, our cofounder of both Nativa Multicultural Communications and O.Y.E. Business Intelligence was interviewed for a discussion on the role racial equality and corporate diversity is taking in the Black Lives Matter movement. In the video…

Eric Diaz 0

Love0

Facebook Multicultural Marketing

September 19, 2018

5 Ways to Advertise to Hispanics on Facebook and Instagram

With a strong presence on all social media platforms, Hispanics in recent years have gained the watchful eye from brands. In 2016 it was found that around 13.1 million U.S. Hispanics have an active account…

Cyndinette Soto 1

Love1

Conferences

March 28, 2016

A Look inside Multicultural Retail 360 Summit 2016

The week of March 21st I had the opportunity to interview Don Longo, Editorial Director of Convenience Store News, CSNews for the Single Store Owner and Multicultural Retail 360. Our agency, Nativa, is proud to be a media…

Natasha Pongonis 0

Love0

Multicultural Marketing Multicultural Retail Marketing Multicultural Sports Marketing Multicultural Trends Online Marketing

July 8, 2015

8 Insights to know about hispanic millennials, #8 Advertising

Advertising US Hispanic Millennials over-index in being receptive to advertisements and offers from brands about their products and services. Experian Marketing Services in 2013 discovered that 19% of Hispanics aged 18 to 34 are interested…

Maria Sanchez 0

Love1

Multicultural Marketing Multicultural Trends Online Marketing

July 8, 2015

8 Insights about Hispanic Millennials – Mobile Usage, #7

Mobile Smartphones are a particularly beloved device among all Hispanics, and Millennials are no exception. Nearly three-fourths of Hispanic Millennials report owning a smartphone, compared with just 34% of the older generation. Why is this?…

Maria Sanchez 0

Love0

Millennials Multicultural Trends

June 17, 2015

8 Things to Know: Hispanic Millennial Brands and their Preferences

Brands Hispanics have traditionally been classified as a brand loyal group. Conventional wisdom stated that if you can win the Hispanic consumer at a young age, you would have him/her for life. This has changed…

Maria Sanchez 0

Love0

Millennials Multicultural Trends

May 18, 2015

8 Facts you should know about Hispanic Millennials, #3 Education

Education Hispanic Millennials continue to pursue higher education at significant rates. It is inspiring to see that in 2012, nearly 50% (49%) of Hispanic recent high school graduates were enrolled in college, compared with 47%…

Maria Sanchez 0

Love0

Multicultural Marketing Multicultural Trends Online Marketing

May 7, 2015

8 Things to Know About U.S. Hispanic Millennials, #2 Social Media

Social Media: The evidence keeps piling up, as more studies confirm that Hispanic Millennials lead the general population in social media usage. In 2012 the Pew Research Hispanic Center, a project of the Pew Research…

Maria Sanchez 0

Love0

Multicultural Marketing Multicultural Trends

April 23, 2015

8 Things You Should Know about U.S. Hispanic Millennials, #1 – Language

If you are a professional working in the Advertising or Marketing industries, it is very likely that you have spent considerable time thinking about the most effective way to reach and attract today’s Millennials and…

Mariellen Dominguez 0

Love0

Press Releases

January 28, 2015

Nativa’s Advantage as the Digital Multicultural Agency in Phoenix

Phoenix, AZ – For the past few years, when you speak about Phoenix, Arizona and multicultural (Hispanic) groups or markets – some people may have felt uneasy due to recent national media coverage. For us…

Maria Sanchez 0

Love0

Press Releases

November 12, 2014

Natasha: Latina Entrepreneur of the Year

Natasha Pongonis of Nativa named "Entrepreneur of the Year” by Latina Style “Land of the free, home of the brave,” will forever define immigrants who move our country forward. Yet freedom means nothing without brave…

Maria Sanchez 0

Love0

Events Multicultural Marketing

September 18, 2014

Collectivo – Filling the Hispanic Marketing Education Void in the Phoenix Valley

The Kickoff Event This Wednesday night was the inaugural event for a new Phoenix area Hispanic marketing networking group named Collectivo. Nativa has been active in supporting the new group by providing sponsorship for their first…

Lillian Martinez 0

Love0

Events

September 17, 2014

2014 Ohio’s Hispanic Heritage Month Celebration

Nativa’s Natasha Pongonis Announced as Keynote Speaker Columbus, OH – All of us at Nativa are beyond excited and proud of our very own, Natasha Pongonis, co-owner at Nativa, who will be the Keynote Speaker…

Eric Diaz 0

Love0

Case Studies

September 2, 2014

CASE STUDY: CDC: (National Influenza Vaccination Week Outreach Campaign for the Latino Community)

Brief Every year during the month of December, the Nativa team collaborates with the Centers for Disease Control and Prevention (CDC) to implement an outreach campaign for the Latino community with the important message about flu…

Carla Chavarria 0

Love0

Case Studies Facebook

July 23, 2014

Case Study: Castrol Motor Oil (Hispanic Facebook Marketing Social Media Outreach)

Castrol Motor Oil, knowing Hispanics affinity for soccer capitalized with a sponsorship of Christiano Ronaldo, one of the best players in the game to bring awareness to their brand on all channels including Facebook and Twitter. Brief The Nativa…

Maria Sanchez 0

Love0

Case Studies Multicultural Marketing

July 14, 2014

Case Study: CDC Social Media Outreach (Facebook en espanol)

The Nativa team was able to provide relevant Spanish language content to reach out to the Hispanic community and increase awareness of health issues as such as the flu as shown above. Brief The Nativa…

Maria Sanchez 0

Love0

Case Studies

July 8, 2014

CDC (Latino LGBT Research & Ambassador Outreach)

Above is a resource that can be found on the CDC LGBT Reasons website which can be used to create awareness of the importance of HIV testing for people of all sexual orientations. Brief The…

Maria Sanchez 0

Love0

Case Studies

June 10, 2014

Case Study: Charmin Toilet Paper -Online Listening Marketing Data for Controversial TV Ad Campaign

The Charmin Bear family, as seen on the Charmin.com website. Brief P&G's Charmin toilet paper approached Nativa with the goal to find out how Hispanics felt about their product and the “Enjoy the Go” advertising…

Maria Sanchez 0

Love0

Case Studies Multicultural Marketing Podcasts

October 18, 2013

When to Partner With a Hispanic Marketing Agency

When to Partner With a Hispanic Marketing Agency As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don't know where to start. Well, you have…

Clint Christensen 0

Love0

Multicultural Marketing Multicultural Retail Marketing

April 1, 2013

Women and Online Purchasing Power

Lately, there has been a lot of buzz surrounding Yahoo! CEO Marissa Mayer and Facebook’s COO Sheryl Sandberg as both are women in high-powered roles. Perhaps, some of the debate had something to do with last…

Natasha Pongonis 0

Love0

Multicultural Retail Marketing

January 11, 2013

Why Does The Latina Shopper Matter?

Who is the Latina Shopper? As access to technology and the convenience of online consumerism changes the way we shop, it’s impossible to ignore the role Latinos play in setting trends and styles. From the…

Natasha Pongonis 0

Love0

Conferences

August 24, 2012

Marketers Perspective: 2012 Hispanic Retail 360 Summit

Every year there are scores of conferences that beckon my attention. They all claim to be the go-to event where you will not only learn key strategies, but also have the chance to connect with…

Eric Diaz 6

Love0

Conferences Press Releases

April 25, 2012

Hispanic Retail – 2012 Conference

A Conference Not To Be Missed One glimpse of the country’s purchasing trends, and you’ll quickly realize why Sofia Vergara is peddling an eponymous lifestyle line at K-mart—which also carries Cristina Saralegui’s home goods collection—and…

Natasha Pongonis 11

Love0

April 2, 2012

Does Your Campaign Need a Network of Bloggers? Part II

Last week we introduced you to Romina, a 31-year-old Latina blogger from New York City. As the author of Mamá XXI, a Spanish-language source for coupons, deals and general interest for Latino families, Romina is…

Natasha Pongonis 1

Love0

Multicultural Marketing

March 8, 2012

Why would a Hispanic Marketing Agency Locate in Phoenix?

DK's First Year Anniversary in Phoenix On Monday, March 12, my firm DK Web Consulting completes its first year in operation since opening a second office in Phoenix last spring. Much has happened in the past…

Eric Diaz 8

Love0

Case Studies Multicultural Sports Marketing

February 10, 2012

Super Bowl XLVI Ads: Hispanics Are Talking

With 111.3 million average viewers, and 114 million tuning in just for Madonna's halftime performance, Super Bowl XLVI made its mark in Super Tazón (Spanish word for Super Bowl) history, breaking the previous viewing record.…

Natasha Pongonis 9

Love0

Multicultural Marketing Presentations

July 14, 2010

Why Marketing to Hispanics using Social Media Works

Check out this quick presentation which covers: Why is the Hispanic market important? Do Hispanics use Social Media? Why is Social Media an attractive way to target Hispanics? Benefits of Marketing to Hispanics using Social…

Eric Diaz 5

Love0

Hispanic Market Archives - Nativa

Inspiring Young People on their Professional Journey

A Look inside Multicultural Retail 360 Summit 2016

8 Things to Know: Hispanic Millennial Brands and their Preferences

8 Facts you should know about Hispanic Millennials, #3 Education

8 Things You Should Know about U.S. Hispanic Millennials, #1 – Language

2014 Ohio’s Hispanic Heritage Month Celebration

Case Study: Charmin Toilet Paper -Online Listening Marketing Data for Controversial TV Ad Campaign

Why Does The Latina Shopper Matter?

Marketers Perspective: 2012 Hispanic Retail 360 Summit

Hispanic Retail – 2012 Conference

Why would a Hispanic Marketing Agency Locate in Phoenix?

Super Bowl XLVI Ads: Hispanics Are Talking

OHIO

46 S James Rd
Unit #616
Columbus, OH 43213

PHOENIX

3428 N. 15th Ave
Phoenix, AZ 85015

GET IN TOUCH

(650) 530-6508
info@thenativa.com

WE ARE AN

Hispanic Market Archives - Nativa

OHIO

46 S James RdUnit #616Columbus, OH 43213

PHOENIX

3428 N. 15th AvePhoenix, AZ 85015

GET IN TOUCH

(650) 530-6508info@thenativa.com

WE ARE AN

46 S James Rd
Unit #616
Columbus, OH 43213

3428 N. 15th Ave
Phoenix, AZ 85015

(650) 530-6508
info@thenativa.com