September 20, 2021
Prospanica Award Winner: Eric Diaz Wins Brillante Award For Entrepreneurial Excellence
2021 Prospanica Awards This month, Nativa Partner Eric Diaz will be honored as the recipient of the prestigious Brillante Award for Entrepreneurship Excellence granted by Prospanica for his exceptional contributions and leadership capabilities focused on…
August 11, 2021
Multicultural Marketing Excellence: Nativa Wins Spectrum Award for Influencer Marketing Campaign
2021 Spectrum Awards This past month, the AMA Phoenix Spectrum Awards gave Nativa the opportunity to compete with the Valley's best and brightest marketing, advertising, and public relations agencies for the coveted awards. Nativa was…
February 3, 2021
Inspiring Young People on their Professional Journey
How can we Kickstart "Gen-Z" on their Career Path? At the end of last year, December 18-19 2020, our cofounder, Natasha Pongonis of both Nativa Multicultural Communications and O.Y.E. Business Intelligence was invited to speak at El País con…
March 30, 2020
Five Tips To Work From Home
Five Tips To Work From Home As with most other marketing agencies, due to COVID-19, Nativa is operating entirely from home to prevent spreading the virus and to help our community. We know that sometimes it…
January 4, 2016
How many US Hispanics on Facebook
A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast…
September 28, 2015
Co-Owner, Natasha Pongonis Featured on LA MEGA 103.1 FM Interview
Nativa's co-owner, Natasha Pongonis, was recently featured in an interview by radio station, LA MEGA 103.1 FM in Columbus Ohio. In the recording, the announcer details how Natasha came from Argentina as an exchange student…
June 12, 2015
8 Facts to know about Hispanic Millennials, #5 Spending
Spending In an interesting study from BIA/Kelsey, it was found that nearly 18% of Hispanics surveyed said they use YouTube for local shopping, compared to roughly 10% of their non-Hispanic peers. When considering the…
March 12, 2015
What Makes Arizona Hispanics Unique?
In the business of mass communications, understanding American culture across the states is tough. Understanding minorities' diverse cultures across the regions is even tougher. Now ask yourselves, what happens when you're dealing with 1st, 2nd, 3rd…
January 28, 2015
Nativa’s Advantage as the Digital Multicultural Agency in Phoenix
Phoenix, AZ – For the past few years, when you speak about Phoenix, Arizona and multicultural (Hispanic) groups or markets – some people may have felt uneasy due to recent national media coverage. For us…
January 9, 2015
ONE YEAR REBRAND ANNIVERSARY AS NATIVA Multicultural Communications ( Cheers to All! )
Columbus, OH – In December 2013, we officially announced the birth of Nativa. Back then, we had one reason for the change – simplicity. Today, we are beyond excited to be celebrating our first anniversary…
November 12, 2014
Natasha: Latina Entrepreneur of the Year
Natasha Pongonis of Nativa named "Entrepreneur of the Year” by Latina Style “Land of the free, home of the brave,” will forever define immigrants who move our country forward. Yet freedom means nothing without brave…
September 22, 2014
Nativa’s Co-Founders to Speak at the 2014 Social Media Week Miami Conference
For the first time in Nativa’s history, co-founders Eric Diaz and Natasha Pongonis will speak at the popular Social Media Week Miami Conference, which will be held September 22-26, 2014 in the iconic city of…
August 29, 2014
Hispanic Marketers Perspective: 2014 National Conference on Health Communication, Marketing and Media
Natasha Pongonis presenting at the 8th annual CDC National Conference on Health Communication. My First CDC Conference Last week I attended the 8th annual CDC National Conference on Health Communication, Marketing and Media. I was…
July 8, 2014
CDC (Latino LGBT Research & Ambassador Outreach)
Above is a resource that can be found on the CDC LGBT Reasons website which can be used to create awareness of the importance of HIV testing for people of all sexual orientations. Brief The…
February 7, 2014
Why a Hispanic Marketing Agency in Ohio?
An Argentine in Ohio As you may know, people in the Hispanic marketing industry are always on the go. Almost every week I am flying out to client meetings, conferences and events across the United…
December 12, 2013
Social Media Spanish Rebranding as NATIVA
Why are we rebranding as Nativa? One word: Simplicity. Rebranding ourselves allows us to market all of our services under one name rather than split between two, as we do now along with DK Web…
November 28, 2013
Start-ups and Latino Innovation
The number of early stage start-ups and accelerators are thriving, however, the success of these initiatives are tied to reliable funding sources. My Start-up Story I recently completed a 10 week intensive program with 10xelerator, …
October 18, 2013
When to Partner With a Hispanic Marketing Agency
When to Partner With a Hispanic Marketing Agency As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don't know where to start. Well, you have…
September 30, 2013
What is Online Listening?
What is Online Listening? In this podcast we go into how online listening works. Basically online listening is a business intelligence software that listens to people's conversations online about a specific brand, product, or company.…
April 25, 2012
Hispanic Retail – 2012 Conference
A Conference Not To Be Missed One glimpse of the country’s purchasing trends, and you’ll quickly realize why Sofia Vergara is peddling an eponymous lifestyle line at K-mart—which also carries Cristina Saralegui’s home goods collection—and…
April 2, 2012
Does Your Campaign Need a Network of Bloggers? Part II
Last week we introduced you to Romina, a 31-year-old Latina blogger from New York City. As the author of Mamá XXI, a Spanish-language source for coupons, deals and general interest for Latino families, Romina is…
March 8, 2012
Why would a Hispanic Marketing Agency Locate in Phoenix?
DK's First Year Anniversary in Phoenix On Monday, March 12, my firm DK Web Consulting completes its first year in operation since opening a second office in Phoenix last spring. Much has happened in the past…
February 21, 2011
How Government and Non-Profits are using Hispanic Social Media.
The Hispanic Social Media Insights Webinars series continues March 23 (1 to 2 p.m. ET) with a free national webinar titled “How Government and Non-Profits are using Hispanic Social Media.” Case Studies to include The…
October 4, 2010
Running a Non Profit’s Hispanic Marketing Campaign – Florida State Hispanic Chamber of Commerce
Hector Herrera is a man with a plan. As the Director of Marketing and Communications at the Florida State Hispanic Chamber of Commerce (FSHCC), his goal is to expand awareness of their mission to promote…
August 26, 2010
Exciting Partnership – Social Media Spanish & Hispanic PR Blog
We are very excited to begin partnering with The Hispanic PR Blog. Hispanic PR Blog will be publishing many of Nativa's blog articles related to Hispanic social media and web news. The Hispanic PR Blog …
July 19, 2010
Why Firms Need to Market to Hispanics
Hispanics are young and on Social Media, so why aren't you marketing to them? And oh yeah, 1 in 3 Americans will be Hispanic within our lifetime (by the year 2050). The ever-growing Hispanic market…
July 14, 2010
Why Marketing to Hispanics using Social Media Works
Check out this quick presentation which covers: Why is the Hispanic market important? Do Hispanics use Social Media? Why is Social Media an attractive way to target Hispanics? Benefits of Marketing to Hispanics using Social…
