August 11, 2021
Multicultural Marketing Excellence: Nativa Wins Spectrum Award for Influencer Marketing Campaign
2021 Spectrum Awards This past month, the AMA Phoenix Spectrum Awards gave Nativa the opportunity to compete with the Valley's best and brightest marketing, advertising, and public relations agencies for the coveted awards. Nativa was…
September 25, 2020
Nativa Quoted by Phoenix Business Journal on Actions Taken to Support Black Lives Matter Movement
Over the last few months at Nativa we have been consistently educating ourselves and rethinking our standard methods as a marketing agency to ensure we are more inclusive of all ethnicities. As a Latino-owned business,…
December 4, 2019
How I Discovered the Value of Being Bilingual
By Ana Cisneros This is a blog written by Nativa’s intern, Ana Cisneros, about how she discovered the value in speaking multiple languages. I grew up in an environment where I found that knowledge of…
November 13, 2015
Leading the Majors: The Man behind the D-backs Hispanic Sports Marketing Initiative
I combed the mid-town Phoenix coffee shop, looking for a familiar face amidst the well-caffeinated clientele. I finally recognized the satisfied smile from the face behind one of the most influential Hispanic social media presences…
March 12, 2015
What Makes Arizona Hispanics Unique?
In the business of mass communications, understanding American culture across the states is tough. Understanding minorities' diverse cultures across the regions is even tougher. Now ask yourselves, what happens when you're dealing with 1st, 2nd, 3rd…
June 19, 2014
A World Cup Party to Remember
On Tuesday the 17th, the Nativa staff decided to do something we dont do near enough. Have some fun! We invited 50 of our favorite partners, clients, and generally delightful people to join us for…
December 12, 2013
Social Media Spanish Rebranding as NATIVA
Why are we rebranding as Nativa? One word: Simplicity. Rebranding ourselves allows us to market all of our services under one name rather than split between two, as we do now along with DK Web…
October 18, 2013
When to Partner With a Hispanic Marketing Agency
When to Partner With a Hispanic Marketing Agency As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don't know where to start. Well, you have…
September 30, 2013
What is Online Listening?
What is Online Listening? In this podcast we go into how online listening works. Basically online listening is a business intelligence software that listens to people's conversations online about a specific brand, product, or company.…
February 6, 2013
Using Google+ Hangouts to Connect our 3 National Offices
The Annual Digital Retreat This story is about a meeting, but not just any typical meeting. Three teams met for the first time, "face to face," across three states a cumulative 3,000 miles apart. While…
March 8, 2012
Why would a Hispanic Marketing Agency Locate in Phoenix?
DK's First Year Anniversary in Phoenix On Monday, March 12, my firm DK Web Consulting completes its first year in operation since opening a second office in Phoenix last spring. Much has happened in the past…
