In Nativa’s continued partnership with Shwarzkopf’s got2b brand, Nativa was asked to create two different Halloween influencer campaigns featuring got2b’s Metallics collection. The goal of both campaigns was to find influencers who could showcase how vibrant, metallic hair colors could enhance Halloween costumes. Each campaign was built around advertising two retailers of the product: one campaign for CVS and the other for Walgreens, with each campaign having the same budget but a different execution.

Walgreens wanted a campaign that featured more influencers with less budget going towards boosting the posts as TikTok Ads while CVS wanted a smaller selection of influencers and to dedicate a larger budget to ads. To meet these requirements, Nativa searched organically and through influencer-sourcing platforms to acquire 17 influencers for Walgreens and 3 influencers for CVS. The rest of each budget was then dedicated to TikTok Ads.

With a limited budget, Nativa was able to gain over 600,000 impressions from organic (non-boosted) posts and over 10 million impressions from TikTok Ads. Nativa was able to bring attention to the Metallics Collection and secure at least 169,359 measurable click-throughs on TikTok Ads alone.