A Multicultural

Marketing Agency

Nativa is a communications agency with expertise in multicultural marketing focusing on the Hispanic audience. We provide digital communications, online advertising and culturally relevant content creation. Founded in 2008, we have brought measurable, effective digital work to large national clients including: Centers for Disease Control and Prevention (CDC), Charmin Toilet Paper, Fox Broadcasting, Henkel (Dial Soap, Gliss, Got2b, Renuzit, Schwarzkopf, Tone Skincare), Arizona State University, and many more. Our corporate headquarters is located in the heart of Columbus, Ohio with an office in central Phoenix, Arizona.

Our Work




We have grown by over 900% in both Twitter followers and Facebook fans in less than 6 months of working with Nativa. Our organization has also relied on the Nativa team for media buying. Through their expertise they have managed a significant portion of our $1,000,000 advertising budget thus far delivering excellent results in regards to overall impressions and cost per new fans/followers.

Ilanit KatebCDC Public Health Communications Specialist

Over the past year, I have worked directly with Eric Diaz and Natasha Pongonis of Nativa on social media marketing strategy for one of our company's premier CPG clients. Their service, professionalism, and creativity are top-notch, and we have been very pleased with the work they've done for us.

Dan OpalloSocial Media Director

We relied on the Nativa team to provide strategies for a large media buy to increase new fans on the CDC Facebook and CDC Twitter profiles. Through their expertise and strategy, they not only extended the reach of CDC's health message to a diverse population, but exceeded the stated goal by 255%!

Reyna JonesDigital Health Content and Marketing Strategist


Nativa provides a wide range of services in Hispanic marketing, user generated content (UGC), social media strategy, content creation, translation, and more.

Learn More











Natasha Pongonis


Not sure how to start a conversation with our Nativa co-owner? You may want to try a few of these options: Bonjour, Hola, Ciao, or Hello! Natasha is a social media and business communication expert with extensive international marketing experience. Being fluent in four languages – English, Spanish, French & Italian – enables her to reach and connect with a diverse digital audience across the globe. A native of Argentina, she has worked with companies in Europe, North and South America developing a strong sense of understanding companies’ needs. Her most recent endeavor includes the design, creation, and implementation of our online listening software prototype O.Y.E.

Eric Diaz


No other person in our office loves Mondays as much as Eric does. Our Nativa Co-owner leads the team by focusing on the needs of the client in order to deliver the best long-term solution through his creative team. He credits his years working across continents for the corporate giant Staples, Inc. as the guiding path to his strong project management ability. To stay on top of the newest trends in multicultural marketing, Eric participates in online conversations, researches best practices and industry trends, and discusses the newest wrinkles in marketing, advertising, and digital strategies. A veteran of several traditional cubicle-farm office environments, Eric enjoys the fact that he can finally justify spending his day on Instagram.

Cyndinette Soto

Bilingual Marketing Coordinator

Cyndinette is a communications expert who provides industry-specific translations and transcreations based on research of best practices for each Nativa client. Campaigns span a range of Global 2000 and Fortune 500 brands and focus on building Nativa’s clients’ brand awareness.

Cyndinette moved to Columbus, Ohio from Caguas, Puerto Rico where she was born and raised. Cyndinette is an enthusiastic and results-oriented professional with more than 10 years of experience in Communications, Marketing, and the Hospitality Field. She studied Advertising and Public Relations and obtained her MBA in International Business at the University of Puerto Rico. During her career in the Caribbean, she worked as a Sales Manager in the Puerto Rico Convention Center and as an Account Executive in two separate communications agencies. She also has managed accounts from several industries including retail, education, charitable organizations, technology/software, beverage, health, pharmaceuticals, and more. She has strong skills in writing, proofreading, and copy-editing.

Cyndinette loves creativity and strives to learn every day. In her free time, Cyndinette enjoys trying out new cooking recipes, watching Netflix series from Spain, and going to the theatre.

Angelica Madrid

Graphic Designer

Angelica was born in Myrtle Beach, South Carolina. Her father was in the military and was later stationed in Texas where she and her family moved. Angelica has a great work ethic and has been working as a Graphic Designer for more than seven years. She has experience with Marketing and Photography as well. Additionally, she studied at Sanford Brown and graduated with a Bachelor’s of Fine Arts in Graphic Design.

Prior to working for Nativa, Angelica’s most recent employer was working at Fort Sam Houston in Texas as a Marketing Assistant. She learned how to manage over 200 visual marketing projects that included: posters, flyers, brochures, banners, and web graphics. Angelica also was the lead designer for several community events including Glow in the Park, Taste of JBSA, Zombie Run, and the Back to School Bash. She prides herself on being a self-motivated professional who is organized and detail-oriented.

Angelica also likes to participate in 5K run/walk activities and has recently completed a run for pediatric brain research hosted by the Gabriella’s Smile Foundation. In her spare time Angelica likes to paint, decorate and spend free time with her family and friends.

Jonathan Tharp

Branding Manager

Jonathan Tharp works in a dynamic role as a Branding Manager at Nativa for one of its government contracts with the Air Force Security Assistance and Cooperation Directorate (AFSAC) headquartered at Wright-Patterson Air Force Base near Dayton, Ohio. Jonathan works closely with AFSAC leadership and other military, civilians, and contractors in the United States Air Force on various marketing/communication initiatives supporting the objectives of AFSAC and its programs.

Katelin Franklin

Business Development and Government Projects Manager

As the Government Business Development Coordinator, Katelin is responsible for identifying and responding to potential government and private-sector new client requests. She works to cultivate collaborative partnerships to design meaningful communication campaigns.

Born and raised in Columbus, OH, Katelin earned a Bachelor of Science in Social Work from The Ohio State University. After working as a counselor, she made the decision to study Public Administration to learn how to effect widescale change. After obtaining her MPA from Ohio University, Katelin went on to work in development roles in the nonprofit and private sectors. With over five years of experience working with dynamic organizations, Katelin brings a unique approach to outreach and development efforts. In her free time, Katelin enjoys reading, cooking, and creative writing.

Jake Bova

Digital Content Manager

Jake, a former filmmaker and Columbus College of Art & Design grad, serves as Digital Content Manager to one of Nativa’s government clients, the Ohio Army National Guard. Directing social media and brand voice, he works with the client on campaigns and pitches ideas for a creative delivery. Jake’s goal in working with his client is to create genuine content that speaks directly to the audience. Figuring out what the audience is interested in seeing and really tapping into that has been consistent in Jake’s work with the National Guard.

Jake’s goal in working with his client is to create genuine content that speaks directly to the audience. Figuring out what the audience is interested in seeing and really tapping into that has been consistent in Jake’s work with the National Guard.

Ariadne Eredy Bencomo

Marketing Analyst

Ariadne graduated from Arizona State University with a major in Marketing from the W.P. Carey School of Business. She currently utilizes O.Y.E. software to create short studies in regards to popular topics providing insights into the experiences of multicultural audiences. These consumer reports are available to read on the O.Y.E. website. Ariadne also manages the social media platforms for Nativa, O.Y.E., and RockinPost in order to foster brand awareness. In addition to the aforementioned, she writes blogs about recent short studies, agency updates, and topics of interest. During her free time, Ariadne enjoys reading, trying new restaurants, listening to music, traveling, and spending time with her family and friends.

During her free time, Ariadne enjoys reading, trying new restaurants, listening to music, traveling, and spending time with her family and friends.

Joshua Jarukaruta

Digital Analyst

Joshua, a Sun Devil Alum, produces reports on trending topics and brands using O.Y.E. social listening software. He has analyzed a wide variety of topics including social movements, political races, retail brands, and entertainment companies. He is also involved in the Nativa Podcast where he discusses insights derived from his social listening short study reports with agency owners Natasha and Eric.

Additionally, Joshua uses his knowledge of the Adobe Creative Suite to help create and post social media for Nativa as well as for O.Y.E. Intelligence.


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