A Multicultural

Marketing Agency

Nativa is a communications agency with expertise in multicultural marketing focusing on the Hispanic audience. We provide digital communications, online advertising and culturally relevant content creation. Founded in 2008, we have brought measurable, effective digital work to large national clients including: Centers for Disease Control and Prevention (CDC), Charmin Toilet Paper, Fox Broadcasting, Henkel (Dial Soap, Gliss, Got2b, Renuzit, Schwarzkopf, Tone Skincare), Arizona State University, and many more. Our corporate headquarters is located in the heart of Columbus, Ohio with an office in central Phoenix, Arizona.

Our Work




“We have grown by over 900% in both Twitter followers and Facebook fans in less than 6 months of working with Nativa. Our organization has also relied on the Nativa team for media buying. Through their expertise they have managed a significant portion of our $1,000,000 advertising budget thus far delivering excellent results in regards to overall impressions and cost per new fans/followers.”

Ilanit KatebCDC Public Health Communications Specialist

“Over the past year, I have worked directly with Eric Diaz and Natasha Pongonis of Nativa on social media marketing strategy for one of our company's premier CPG clients. Their service, professionalism, and creativity are top-notch, and we have been very pleased with the work they've done for us.”

Dan OpalloSocial Media Director

“We relied on the Nativa team to provide strategies for a large media buy to increase new fans on the CDC Facebook and CDC Twitter profiles. Through their expertise and strategy, they not only extended the reach of CDC's health message to a diverse population, but exceeded the stated goal by 255%!”

Reyna JonesDigital Health Content and Marketing Strategist


Nativa provides a wide range of services in Hispanic marketing, user generated content (UGC), social media strategy, content creation, translation, and more.

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Natasha Pongonis


As a Partner at Nativa, Natasha sets the overall vision and strategy of the company and communicates this to all stakeholders. She oversees external communications, business development, and marketing efforts.

Natasha is responsible for the development and management of east coast clients which include many notable CPG's, retailers, and government entities. Natasha was recently named the recipient of the Entrepreneur of the Year Award by Latina Style Magazine. Earlier in that same year, she received Honorable Mention at the Enterprising Women of the Year Awards.

Natasha holds an Architectural degree from the Catholic University of Cordoba, Argentina and concluded her thesis studies in Architecture at the University of Venice, Italy where she found her passion for marketing and communications. She’s a proud hockey mom and mother of two children.

Eric Diaz


Eric is well-known in the Phoenix business community for his work in the Marketing/Technology Industry. He is often interviewed on a local and national level for his opinions on current trends including Hispanic millennials, immigration, big data with multicultural audiences and more.

Since 2010, Eric has led Nativa Multicultural Communications to grow from a regional agency to a true player in the multicultural marketing scene. Evolving with market demand during the recession, in 2014 Nativa's cofounders created OYE! Business Intelligence which is a platform that segments and monitors real-time online Hispanic conversations allowing Nativa clients to make educated business decisions and develop culturally relevant communications with the fastest growing ethnic group in the U.S.

Eric has worn many hats throughout his professional career. He spent parts of 2007 and 2008 in Shanghai, China’s economic capital, serving an important supply chain development role to support exponential company growth in the region for Staples, Inc., a Fortune 500 retailer. Eric completed his Masters Degree in Finance at Northeastern University in Boston, obtained a Marketing degree from The Ohio State University and has a passion for helping people.

Cyndinette Soto

Bilingual Marketing Coordinator

Cyndinette utilizes OYE! software to identify social media micro-influencers whom promote products or services represented by Nativa. Campaigns span a range of Global 2000 and Fortune 500 brands and focus on building Nativa’s clients’ brand awareness.

Cyndinette moved to Columbus, Ohio from Caguas, Puerto Rico where she was born and raised. Cyndinette is an enthusiastic and results-oriented professional with more than 10 years of experience in Communications, Marketing, and the Hospitality Field. She studied Advertising and Public Relations and obtained her MBA in International Business at the University of Puerto Rico. During her career in the Caribbean, she worked as a Sales Manager in the Puerto Rico Convention Center and as Account Executive in two separate communications agencies. She also has managed accounts from several industries including: retail, education, charitable organizations, technology/software, beverage, health, pharmaceuticals, and more. She has strong skills in writing, proofreading, and copy-editing.

Cyndinette loves creativity and strives to learn every day. In her free time, she enjoys trying out new cooking recipes, watching Netflix series from Spain, and going to the theatre.

Christian Arenas

Digital Analyst

Christian, a graduate of Grand Canyon University, creates reports for Nativa including providing written data insights using the OYE! software platform. He works to facilitate the sales process with large enterprises including ESPN, HBO, MLS, PBS, Southwest Airlines and many more.

Additionally, Christian creates weekly reports to ensure 94% and higher accuracy rates for OYE! software. He works with the software development team as well, both within the US as well as the external team in eastern Europe (Belgrade).

Angelica Madrid

Graphic Designer

Angelica was born in Myrtle Beach, South Carolina. Her father was in the military and was later stationed to Texas where she and her family moved. Angelica has a great work ethic and has been working as a Graphic Designer for more than seven years. She has experience with Marketing and Photography as well. Additionally, she studied at Sanford Brown and graduated with a Bachelor’s of Fine Arts in GraphicDesign.

Throughout her professional experience in Texas she has worked with several companies as a designer and her most recent employer was working at Fort SamHouston as a Marketing Assistant. She learned how to manage over 200 visual Marketing projects including but not limited to: posters, flyers, brochures, banners, and web graphics. Also, Angelica was the lead designer for several community events including Glow in the Park, Taste of JBSA, Zombie Run, and Back to School Bash. She is a self-motivated professional who is organized and detail-oriented.

Angelica also likes to participate in 5k run/walk activities and has recently completed a run for PediatricBrain Research hosted by Gabriella’s Smile Foundation. She likes to paint, decorate and spend free time with her family and friends.

Jonathan Tharp

Branding Manager

Jonathan Tharp works in a dynamic role as a Branding Manager at Nativa for one of its government contracts with the Air Force Security Assistance and Cooperation Directorate (AFSAC) headquartered at Wright-Patterson Air Force Base near Dayton, Ohio. Jonathan works closely with AFSAC leadership and other military, civilians, and contractors in the United States Air Force on various marketing/communication initiatives supporting objectives of AFSAC and its programs.

Katelin Franklin

Government Business Development Coordinator

As the Government Business Development Coordinator, Katelin is responsible for identifying and responding to potential government and private-sector new client requests. She works to cultivate collaborative partnerships to design meaningful communication campaigns.

Born and raised in Columbus, OH, Katelin earned a Bachelor of Science in Social Work from The Ohio State University. After working as a counselor, she made the decision to study Public Administration to learn how to effect widescale change. After obtaining her MPA from Ohio University, Katelin went on to work in development roles in the nonprofit and private, sectors. With over five years of experience working with dynamic organizations, Katelin brings a unique approach to outreach and development efforts.

In her free time, Katelin enjoys reading, cooking, and creative writing.

Jake Bova

Digital Content Manager

Jake, former filmmaker and Columbus College of Art & Design grad, serves as Digital Content Manager to one of our government clients, the Ohio Army National Guard. Directing social media and brand voice, he works with the client on campaigns and pitches ideas for a creative delivery.

Jake’s goal in working with his client is to create genuine content that speaks directly to the audience. Figuring out what the audience is interested in seeing and really tapping into that has been consistent in Jake’s work with the National Guard.

Ariadne Eredy Bencomo

Marketing Analyst

Ariadne graduated from Arizona State University with a major in Marketing from the W.P. Carey School of Business. She currently utilizes the OYE software to create short studies in regards to popular topics providing insights into the experiences of multicultural audiences. These consumer reports are available to read on the OYE website. Ariadne also manages the social media platforms for Nativa, OYE, and Rockinpost in order to foster brand awareness. In addition to the aforementioned, she writes blogs about recent short studies, agency updates, and topics of interest.

During her free time, Ariadne enjoys reading, trying new restaurants, listening to music, traveling, and spending time with her family and friends.

Joshua Jarukaruta

Digital Analyst

Joshua, a Sun Devil Alum, produces reports on trending topics and brands using the O.Y.E. social listening software. He has analyzed a wide variety of topics including social movements, political races, retail brands, and entertainment companies. He is also involved in the Nativa Podcasts, where he discusses insights developed by his short studies with Natasha and Eric.

Additionally, Joshua uses his knowledge of the Adobe Creative Suite, to help create and post social media for Nativa as well as for O.Y.E. Intelligence.


Find out what that could mean for your business!


1275 Kinnear Rd
Columbus, OH 43212


3428 N. 15th Ave
Phoenix, AZ 85015


(650) 530-6508


SBA 8(a) Minority
Business Enterprise (MBE)


©2017 Nativa. All rights reserved.