Business to Consumer

 

Newsletters/Email Marketing

Nativa stands ready to initiate a reliable and impactful email marketing campaign. We will employ the ensuing steps to guarantee seamless distribution of information to stakeholders, characterized by readability and pertinent content:

  • Identify and tailor emails to the correct recipients. Nativa will gather data from geographic locations and online habits to ensure engagement.
  • Personalize the emails by identifying engaging details such as name and using the same address to build trust with recipients.
  • Employ the best graphic design practices to make the information readable and exciting to relate with.
  • Include a call to action that will lead to the recipient interacting with the information and give AFLCMC the proper leads and data to improve the marketing campaign.

Advertising

The Nativa advertising process orchestrates media-buying strategies to propel primary goals. Employing a blend of conventional, digital, and social media avenues, our team crafts impactful and budget-conscious campaign approaches. This encompasses crafting messages, visuals, and diverse video content – both traditional and carousel formats – all meticulously designed to engage intended audiences. Furthermore, we pinpoint the optimal platforms for each audience segment, considering factors such as age, interests, and geographical location. Nativa’s advertising management includes these five elements:

  1. Strategy: Creation of the message and usage of imagery/video to complement current efforts of the brand. Additionally, Nativa will identify the best online ad platforms which includes communication with account reps for each platform.
  2. Geo-Fencing: Using GPS capabilities, Nativa will target online users who are geographically located within specific zip codes in the U.S. or even by intersections that define our target audience.
  3. Execution: The team will set ads to go live through the various websites and platforms established during the strategy stage of the ad campaign.
  4. Optimization: The team will optimize the campaign on a daily basis based on ad performance ensuring in this way the best utilization of budget and success of the campaign.
  5. ROI-Reporting: The team will provide full reports of the performance for each ad campaign allowing this data to be the baseline for future campaigns. 

Media Buying and Ad Placement

Nativa is poised to provide clients with its adept marketing and media-buying acumen to propel their communication goals. Through a combination of traditional, digital, and social media platforms, we will craft a seamlessly integrated campaign that is both effective and cost-efficient, effectively reaching the intended audience. By discerning and articulating pivotal differentiators, we will enable clients to maximize the potential of their traditional channels. Subsequently, we will strategically implement these differentiators through precisely targeted media placements, ensuring effective outreach. 

The Nativa media team will collaborate closely with various vendors, leveraging their expertise to engage in skillful negotiation processes. Our aim is to secure the most optimal media placements available, strategically aligning with our clients’ objectives. Through careful deliberation and skillful negotiation, we ensure that these placements are not only of the highest quality but also obtained at rates that are highly cost-effective. This commitment to maximizing value underscores our dedication to achieving remarkable results for our clients within their allocated budgets.

Capabilities

At Nativa, we take great pride in offering our clients the forefront of innovation and contemporary solutions to materialize their ideas and attain their objectives. Our comprehensive array of distinct advantages stands ready to support clients in realizing their ambitions and accomplishing their goals.

  • Niche focus in multicultural segment strategy       
  • Network of 10,000 (and growing daily) multicultural influencers whom we have worked with for clients
  • Social listening technology to deliver faster, more accurate research, lead generation/ acquisition and measurement
  • Diverse, bilingual and bicultural team
  • Marketing expertise in diverse segment strategy & development
  • Dedicated project management team to streamline communication and project deliverables
  • Active clients in many diverse product categories and industries

Communications & Advertising Services

Case Study – Air National Guard

Nativa’s team of graphic designers carefully created both digital and print materials that maintained the essence of the Air National Guard while integrating culturally relevant imagery that resonated with our client’s target audience. Our advertising experts tapped into our relationships with iHeart Radio as well as Google AdWords to set up long- term campaigns to deliver the awareness message that our client desired.

Nativa developed key partnerships with high schools and universities that educate student bodies matching the demographics sought by the Air National Guard. Finally, Nativa developed a plan for the placements of signs, banners, and printed promotional materials such as sport programs and flyers to add an important tangible element to this recruiting campaign.

Nativa’s team implemented a digital advertising and print campaign exceeding the requirements stated on the contract by successfully targeting multicultural affinity groups. Nativa lowered the cost per view from a stated $0.40 down to $0.03 after only one month of optimization. After saving the agency over $100,000 for the first 3 months, Nativa provided additional recommendations to strategically reallocate budget aimed to maximize ROI for the duration of the campaign.