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July 8, 2015

8 Insights to know about hispanic millennials, #8 Advertising

Advertising US Hispanic Millennials over-index in being receptive to advertisements and offers from brands about their products and services. Experian Marketing Services in 2013 discovered that 19% of Hispanics aged 18 to 34 are interested…

Multicultural Marketing Multicultural Trends Online Marketing

July 8, 2015

8 Insights about Hispanic Millennials – Mobile Usage, #7

Mobile Smartphones are a particularly beloved device among all Hispanics, and Millennials are no exception. Nearly three-fourths of Hispanic Millennials report owning a smartphone, compared with just 34% of the older generation. Why is this?…

Multicultural Trends Out of Home Advertising Traditional Hispanic Marketing

June 19, 2015

Phoenix Arizona Hispanic Advertising – Careful Use of Spanglish is Key

As we learned from the article on Spanglish billboard advertising, there are many things to consider when placing a bilingual ad. We are interested in finding what lessons can be learned in Spanglish and Spanish advertising…

Lillian Martinez 0

June 17, 2015

8 Things to Know: Hispanic Millennial Brands and their Preferences

Brands Hispanics have traditionally been classified as a brand loyal group. Conventional wisdom stated that if you can win the Hispanic consumer at a young age, you would have him/her for life. This has changed…

June 12, 2015

8 Facts to know about Hispanic Millennials, #5 Spending

Spending In an interesting study from BIA/Kelsey, it was found that nearly 18% of Hispanics surveyed said they use YouTube for local shopping, compared to roughly 10% of their non-Hispanic peers. When considering the…

June 2, 2015

8 Facts to know about Hispanic Millennials, #4 Hispanic Culture

Culture Hispanic Millennials want to stand out and be recognized as Latino and close to 70%, regardless of language, are focused on Hispanic culture and reward brands that acknowledge their culture. Consider a recent Millennial…

Multicultural Trends Out of Home Advertising Traditional Hispanic Marketing

Spanglish Billboard located on 7th St in central Phoenix

May 28, 2015

Phoenix Arizona Hispanic Advertising – Learning from 7th Street Billboards

In 2014 we touched base on the pulse of Phoenix, Arizona Hispanic advertising which is evidenced right here in the southwest via billboards. The $8.3 billion dollar U.S. Hispanic advertising industry is constantly evolving and as…

Eric Diaz 0

May 18, 2015

8 Facts you should know about Hispanic Millennials, #3 Education

Education Hispanic Millennials continue to pursue higher education at significant rates. It is inspiring to see that in 2012, nearly 50% (49%) of Hispanic recent high school graduates were enrolled in college, compared with 47%…