CLIENT
WHAT WE DID
Influencer Outreach & Management
OVERVIEW
Nativa was contracted by the Schwarzkopf consumer line to showcase their new Keratin Blonde products within the Hispanic market. The focus was on highlighting the product’s ability to lift natural dark hair, a common trait among Hispanic consumers. Based on marketing data insights and observations, Nativa was tasked with creating a campaign to enhance engagement between the Hispanic beauty community and the Schwarzkopf brand.
APPROACH
Nativa conducted outreach to beauty and hair influencers, primarily within the Hispanic community, to demonstrate the effectiveness of Schwarzkopf’s new Keratin Blonde products. The campaign emphasized the product’s ability to lift natural dark hair, with the bleach blonde product lifting up to 9 levels and the almond, pearl, and natural blonde products lifting up to 4 levels. Eight influencers were selected to showcase the products, with some opting for full head applications and others choosing balayage styles.
RESULTS
Nativa successfully connected Schwarzkopf with eight beauty influencers, resulting in authentic demonstrations of the Keratin Blonde products. These influencers showcased the impressive lifting capabilities of the products, resonating strongly with the target audience. The campaign effectively highlighted the brand’s ability to cater to the unique hair care needs of the Hispanic community, fostering increased engagement and brand loyalty.
