The overarching goal of this project was to establish meaningful partnerships between the American Red Cross (ARC) and Hispanic organizations and sports teams. Nativa spearheaded these efforts, focusing on fostering collaborative relationships aimed at facilitating blood drives in support of ARC’s mission. Additionally, Nativa created and managed a focus group to gather insights from representatives of the Hispanic community, ensuring tailored strategies and initiatives aligned with their needs and preferences.

Nativa’s approach to executing the project was rooted in proactive engagement and strategic networking to foster partnerships between ARC and sports teams. Departing from conventional methods, we leveraged Nativa’s personal networking capabilities and strategic email outreach to initiate contact with potential partners. Engaging in over 20 meetings with sports teams alone, our focus was on building relationships and exploring collaboration opportunities. This proactive approach led to ARC planning over 10 blood drives, with outreach extended to 45 teams. The partnership initiation with Phoenix Rising, the first among many, yielded significant results. Notably, media coverage from 3TV further amplified the impact of our efforts, showcasing the positive outcomes of our collaborative endeavors. Through direct dialogue and personalized interactions, we effectively conveyed ARC’s mission and identified mutual benefits for joint initiatives, particularly in community engagement and blood donation campaigns.

Nativa’s proactive engagement strategy has garnered significant interest from esteemed Hispanic organizations and sports teams such as the Houston Dynamo, Phoenix Rising, and Prospanica. Their enthusiastic response underscores the effectiveness of our approach in engaging stakeholders for the American Red Cross (ARC)’s mission. Through meticulous outreach and evaluations, we successfully conveyed the value of partnering with ARC for blood drives and community engagement initiatives.

The partnership with Phoenix Rising has yielded tangible results, having 212 blood donations within 15 days since its March 9th launch. This metric underscores the immediate impact of collaboration and sets the stage for further success in driving initiatives that benefit communities nationwide. Overall, the positive response and concrete outcomes validate Nativa’s proactive engagement strategy, showcasing the potential for impactful collaborations to support ARC’s mission in the future.

Nativa conducted comprehensive focus group sessions on behalf of ARC, engaging 61 organizations to ensure the success of two dedicated sessions. These focus groups aimed to delve into the perspectives and sentiments of Hispanic Americans regarding blood drives. Through structured discussions, we gained valuable insights into their attitudes, beliefs, and concerns surrounding blood donation, informing ARC’s outreach strategies and enhancing its engagement with Hispanic audiences.