ABOUT NATIVA

A Cultural

Communications Agency

Nativa engages hard-to-reach audiences through data-driven research, digital communications, and culturally relevant content creation.
Founded in 2008, Nativa brings measurable, effective digital work to many of the most respected non-profit organizations and government agencies, including the Centers for Disease Control and Prevention (CDC), Health & Human Services (HHS), Army National Guard, the American Red Cross, Planned Parenthood, and the National Pork Board.
Nativa also works with household brands including CarMax, Charmin Toilet Paper, Henkel (Dial Soap, Tone Skincare, Got2b, Schwarzkopf), Arizona State University, Kroger, Big Lots, and many more.
The Nativa corporate headquarters is located in central Columbus, Ohio. Nativa expanded to Arizona in 2011 to offer its services in this diverse region from its office near midtown Phoenix.

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Our Work

WE BUILD LASTING RELATIONSHIPS

THE BRANDS WE SERVE

WHAT THEY’RE SAYING

Nativa's dedication to inclusivity and accuracy truly set them apart. They displayed a deep understanding of culturally relevant messaging, especially crucial when engaging underserved populations including those with disabilities and non-English speaking communities (Spanish, Navajo, Hopi). Nativa ensured our message resonated across traditional and non-traditional media, fostering trust and engagement within these racial and ethnic minority groups.

Kim MusselmanDirector of Health and Human Services

We have grown by over 900% in both Twitter followers and Facebook fans in less than 6 months of working with Nativa. Our organization has also relied on the Nativa team for media buying. Through their expertise they have managed a significant portion of our $1,000,000 advertising budget thus far delivering excellent results in regards to overall impressions and cost per new fans/followers.

Ilanit KatebCDC Public Health Communications Specialist

Our contractor (Jake Bova) provided by Nativa is an exceptional person to work with. He communicates (social media) strategy in the ever-changing environment extremely well; from the highest, all the way down to the lowest level, to ensure we are all on the same page. His commitment to our team and values go above and beyond what we could ever ask for. We are looking forward to furthering our goals with again this year!

SFC Jacob R. HuntOhio Army National Guard

Over the past year, I have worked directly with Eric Diaz and Natasha Pongonis of Nativa on social media marketing strategy for one of our company's premier CPG clients. Their service, professionalism, and creativity are top-notch, and we have been very pleased with the work they've done for us.

Dan OpalloSocial Media Director

We relied on the Nativa team to provide strategies for a large media buy to increase new fans on the CDC Facebook and CDC Twitter profiles. Through their expertise and strategy, they not only extended the reach of CDC's health message to a diverse population, but exceeded the stated goal by 255%!

Reyna JonesDigital Health Content and Marketing Strategist

Nativa has been an exceptional partner in bringing our brands—Jack Daniel’s, Diplomatico, and Gentleman Jack—closer to Hispanic audiences. Their social listening insights, creativity, and deep understanding of cultural nuances have consistently delivered campaigns that resonate authentically. From transcreating existing campaigns to crafting new, culturally relevant messaging, Nativa has elevated our taglines, storytelling, and connections with the Hispanic community. Their dedicated team sets the standard for impactful multicultural marketing.

Fabricia da SilvaBrown-Forman Multicultural & Lifestyle Marketing Manager

Over the past five years (2019–2024), Nativa has been an invaluable partner in executing award-winning influencer marketing campaigns for Henkel Consumer Brands including our retail hair brands Schwarzkopf Keratin Color and got2b color and styling. Sourcing influencers for the hair category can be very challenging and their seamless process, flexibility, and unwavering dedication ensures every goal is met with precision and creativity, no matter the challenge. Nativa’s account management team is a pleasure to work with, leaves no stone unturned and consistently delivers outstanding results, including a standout hair color campaign that garnered over 1.35 million impressions and 170,000 engagements. Their ability to adapt to changes while maintaining excellence makes them a trusted partner in leveraging influencer marketing to connect with diverse audiences and provide assets for our digital marketing campaigns. Plus, we partner each year to develop a unique campaign to make the launch of our new products successful. Overall, through strategic planning and great execution, Nativa has elevated our campaigns and set the standard for meaningful, results-driven collaborations.

Corrie TurnerDirector, Social Media, Influencer & Content Henkel Consumer Brands

Nativa has been a fantastic partner to the American Red Cross as we begin working with this agency for the third consecutive year. Their talented team has provided invaluable support through outreach and campaign management. Through our recent Más Vida campaign, we successfully strengthened our relationships with colleges and universities, made a lasting financial impact on the lives of promising college students, and increased participation in blood drives. Thanks to Nativa’s expertise, we surpassed our applicant goal by nearly 50%. Overall, Nativa's outreach effort was fantastic, bringing in more applications than we had hoped for. Great team to work with!

Micah I. Hollimon, MPADirector Biomedical National Partnerships & Community Impact American Red Cross

OUR SERVICES

Nativa provides a wide range of services in research and strategy, cultural communications, user-generated content (UGC), social media advertising, content creation, translation, and more.

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ONLINE MARKETING


SOCIAL MEDIA MARKETING

MARKETING STRATEGY

INFLUENCER MANAGEMENT

SURPRISE & DELIGHT

TRANSLATION


DATA DRIVEN INSIGHTS

THOUGHT LEADERS

OUR TEAM

Eric Diaz

President

No other person in our office loves Mondays as much as Eric does. Our Nativa Co-owner leads the team by focusing on the needs of the client in order to deliver the best long-term solution through his creative team. He credits his years working across continents for the corporate giant Staples, Inc. as the guiding path to his strong project management ability. To stay on top of the newest trends in multicultural marketing, Eric participates in online conversations, researches best practices and industry trends, and discusses the newest wrinkles in marketing, advertising, and digital strategies. A veteran of several traditional cubicle-farm office environments, Eric enjoys the fact that he can finally justify spending his day on Instagram.

Gabriela Galeano

Bilingual Account Manager

Gabriela is responsible for developing a trusted advisory relationship with accounts and liaising between clients and cross-functional internal teams to ensure the successful delivery of solutions per client needs. She graduated from Arizona State University with a major in Management from the W.P. Carey School of Business. She has work experience in Latin American businesses and assists in new business development, social media management, and communications with Hispanic audiences.
Jake Bova

Jake Bova

Digital Content Manager

Jake, a former filmmaker and Columbus College of Art & Design grad, serves as Digital Content Manager to one of Nativa’s government clients, the Ohio Army National Guard. Directing social media and brand voice, he works with the client on campaigns and pitches ideas for a creative delivery. Jake’s goal in working with his client is to create genuine content that speaks directly to the audience. Figuring out what the audience is interested in seeing and really tapping into that has been consistent in Jake’s work with the National Guard.

Jake’s goal in working with his client is to create genuine content that speaks directly to the audience. Figuring out what the audience is interested in seeing and really tapping into that has been consistent in Jake’s work with the National Guard.

Paulina Almaguer

Digital Marketing Specialist

Paulina is a college graduate currently pursuing her bachelor's in Digital Marketing at Johnson & Wales University. With six years of experience in the social media industry, she has honed her skills in content creation, strategy, and audience engagement. She now manages all social media platforms for Nativa, where her passion for marketing shines through in bilingual and creative campaigns for major clients. Beyond work, Paulina loves photography and storytelling through content creation, using her talents to connect with others, inspire creativity, and bring positive energy in and out of the office.

Britton Scholar

Community Partnership Manager

Britton, Nativa's Community Partnership Manager, expertly orchestrates daily operations to enhance efficiency and align efforts with external partners. With a hands-on approach, he actively supports client accounts, leads diverse projects, and ensures the success of every initiative. A graduate of the W.P. Carey School of Business with a degree in Business Administration, Britton combines his strategic insight and leadership skills to drive impactful results for Nativa and its partners.

Lauren Kaminski

Marketing Research Analyst

Lauren is currently pursuing her marketing degree at Arizona State University. As a marketing intern and research specialist, she manages social media channels, tracks weekly engagement metrics, creates engaging blog content, and conducts thorough client research. Additionally, she is involved in client outreach and assists in various client projects, ensuring that all campaigns are strategically planned and effectively executed.
With a passion for painting, traveling, and visiting art museums, Lauren brings a creative and artistic perspective to her marketing role. She strives to blend her artistic talents with strategic thinking to deliver innovative solutions that resonate with audiences.

Joshua Jarukaruta

Digital Analyst

Joshua, a Sun Devil Alum, produces reports on trending topics and brands using O.Y.E. social listening software. He has analyzed a wide variety of topics including social movements, political races, retail brands, and entertainment companies. He is also involved in the Nativa Podcast where he discusses insights derived from his social listening short study reports with agency owners Natasha and Eric.

Additionally, Joshua uses his knowledge of the Adobe Creative Suite to help create and post social media for Nativa as well as for O.Y.E. Intelligence.

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