Big Lots approached the Nativa team with the goal of increasing sales and building online awareness of the Fortune 500 retailer within the U.S. Hispanic market. The plan was to manage an integrated digital marketing campaign, including monitoring online conversations via social media to better understand the Hispanic market, identifying Latino bloggers who can promote Big Lots by sharing their shopping experience, and improving overall engagement for the brand through social media channels.

Nativa used marketing strategies and sophisticated online listening tools to closely build Big Lots’ Hispanic market. Nativa is responsible for the Big Lots Latino website, social media page management, and providing copywriting, translation, and graphic design services for the retailer. Pictured above is an example of the content created for Big Lots for their Dia de Los Muertos campaign.

Based on marketing data insights and observations from the online listening process, the team provided recommendations to improve between the online Hispanic community and Big Lots stores. With a strong combination of social media marketing and promotional strategy, Nativa positioned Big Lots as an excellent option for shopping among Hispanics in the U.S.

Big Lots Latino has achieved high engagement with the Hispanic market, maintaining a fan base of well over 100,000 dedicated fans/followers to share the message of savings at Big Lots every day.