The Centers for Disease Control and Prevention (CDC) contracted the Nativa team to place digital ads across multiple channels used by diverse audiences. This effort supported the Vital Signs program, which emphasizes a different health issue each month to raise awareness among potentially afflicted people nationwide. Health topics during the campaign year included Cancer, Cardiovascular Disease, Food Safety, HIV/AIDS, Obesity, Teen Pregnancy, Tabacco, and more.

Nativa focused on purchasing digital media on behalf of the CDC with the objective of growing followers, engagements, and impressions across social media channels and the web at large. Daily optimizations were preformed to ensure the best use of the campaign budget. Key components included message creation and imagery usage in digital ads targeting online users on Facebook, Google, and Twitter in the U.S. Several key consumer campaigns were established to engage users in a fun and relevant manner.

Nativa executed the strategy by:

• Purchasing Digital Media: Across Facebook, Google, and Twitter.
• Daily Campaign Optimizations: Ensuring effective budget utilization.
• Message Creation and Imagery: Developing engaging content for the ads.
• Establishing Consumer Campaigns: Engaging users in fun and relevant ways.

The Nativa team successfully engaged a diverse audience across digital channels. The CDC saw a growth of over 900% in both Twitter followers and Facebook fans in less than six months. Today, the CDC maintains the largest Spanish language social media channels among all U.S. government agencies.