Nativa was hired by partner company Solve Group to run ads for the National Pork Board and increase brand presence on social media. Utilizing content provided and customized optimization, Nativa managed a strategic 2-month social media ad campaign on the recently launched SoulfulPork’s Facebook and Instagram pages. The goal was to increase brand awareness and fellowship on their social media platforms.

In their 2-month partnership, Nativa launched 14 campaigns and 63 ads between Facebook and Instagram. Using AdEspresso, Nativa tracked several analytics such as ad spend, page engagement, cost per click, and cost per action. The top-performing Instagram post reached nearly 1 million impressions, while the top-performing Facebook post had almost 2 million impressions. Many of these impressions led to 2,000+ clicks and interactions with the website. The campaigns included a variety of ad formats like video, carousel, story, and single-image ads, designed to cater to the audience’s interests. 

Nativa executed the strategy by:

• Launching Multiple Campaigns: 14 campaigns and 63 ads on Facebook and Instagram.
• Utilizing AdEspresso: Tracking analytics such as ad spend, engagement, and cost metrics.
• Ad Format Diversity: Using video, carousel, story, and single-image ads.
• Adjusting Targeting: Reassessing ad targeting during the second month to increase likes and engagement effectively.

The campaign achieved a total of 11,308,228 impressions and 402,292 engagement actions on Facebook and Instagram within two months. Nativa provided demographic breakdowns by age and gender and suggested content charges for the National Pork Board. AdEspresso monitored audience’s interests, identifying regions such as New York, Kentucky, and Georgia for targeted ads. Nativa recommended boosting Instagram posts, changing CTAs to encourage follows, and allocating more budget to Instagram. The cost per action for the highest performing Instagram post was $0.077, and $0.087 for the highest performing Facebook post. This collaboration significantly boosted engagement on SoulfulPork’s social media pages, setting them up for ongoing success.