The X Factor sought to understand who, where, and when Hispanics were discussing the show across the U.S. Using advanced online listening tools, Nativa was tasked with analyzing these discussions, ultimately identifying Demi Lovato as the most popular judge among Hispanic audiences.

Nativa leveraged advanced social listening software to analyze U.S.-based online conversations about The X Factor. The data was categorized into key areas such as conversation trends, topic analysis, celebrity engagement, and forum discussions, allowing for a comprehensive overview of how the show was being discussed by Hispanic viewers.

Key findings from the analysis include:

• Twitter emerged as the dominant platform for X Factor discussions, with 95% of all mentions occurring on the site.
• Demographics revealed that 75% of users discussing the show were female, while 25% were male.
• Sentiment analysis showed that 82% of the comments were positive, while 18% were negative.

When it came to conversations about judges and hosts, Demi Lovato generated the most buzz among U.S. Hispanics, with Britney Spears following as the second most talked-about judge.

Nativa’s research provided The X Factor with valuable insights into their Hispanic audience, including key social media trends, gender demographics, and sentiment analysis. By identifying Demi Lovato as the top judge among U.S. Latinos, the show gained a better understanding of how to engage with this audience and enhance their marketing strategies around popular judges and hosts.