Columbus City Schools (CCS) approached Nativa to enhance its academic reputation and actively engage the multicultural segment within the school system and the broader community. Nativa was tasked with conducting an in-depth Discovery Process to identify key partners from different ethnic segments across the multicultural community.

Nativa researched CCS’s core digital audience and explored strategies used by educational institutions nationwide. Utilizing proprietary software technology, Nativa identified multicultural online opinion leaders in the educational space. A comprehensive communication plan was developed and implemented to foster relationships with local multicultural organizations and leaders among Latino, Somali, Nepali, African American, and LGBT communities. Key topics included inclusion, immigration, new regulations, education, school requirements, and more.

Based on insights from the research, Nativa developed a robust list of influential contacts to distribute relevant communication and institutional resources, including local multicultural and LGBT organizations. Nativa wrote and distributed press releases to various ethnic media outlets about CCS events, new government regulations, and updated educational subjects. The team supported the enrollment process by sharing important dates and policies with the identified organizations. Recommendations were provided to attract more followers to CCS social media pages through content improvement.

Nativa’s efforts resulted in a strengthened network of influential contacts, enhanced communication with multicultural and LGBT organizations, and improved engagement within the CCS community. These initiatives supported students in preparing for higher education and ensured the community stayed informed and connected.