The Agency for healthcare Research and Quality (AHRQ) aimed to improve the safety and quality of healthcare for all Americans. Nativa was tasked with creating an attractive Facebook page to share important Spanish-language health guides with the Hispanic market and raise awareness for a live chat with healthcare experts on Facebook to drive engagement.

Nativa managed the creation of an appealing Facebook page with custom images and branding from the AHRQ website. The goal was to increase awareness of the AHRQ EHC’s Spanish Language resources, news, events, and traffic to the website. The Facebook page, designed in Spanish, served as a comprehensive resource for Hispanics to access healthcare information. In addition to the Facebook page, Nativa facilitated a blog aimed at raising awareness on forums relevant to healthcare professionals and Hispanic consumers.

Nativa executed the strategy by:

• Creating an Appealing Facebook Page: Custom images and branding to increase awareness.
• Promoting Quality Health Information: Sharing posts promoting the quality, safety, and effectiveness of healthcare.
• Engaging Blog Content: Facilitating a blog to increase awareness among healthcare professionals and Hispanic consumers.
• Social Reporting and Listening: Tracking engagement, content performance, and follower presence.

Nativa’s work on AHRQ’s Facebook and blog pages successfully increased engagement and followers. AHRQ now has over 17,000 followers on Facebook and 76,000 on Twitter. Through social reporting and listening, Nativa produced content that resonated with the audience and identified best practices for engagement, significantly growing AHRQ’s social media following.