A pivotal element shaping Nativa’s strategy involved a comprehensive study aimed at collecting survey responses from a carefully selected sample of residents in Minnesota and North Dakota who were either CHSI patients or members of the targeted community. The extensive dataset acquired through this study has empowered Nativa to derive meaningful insights into the perspectives and experiences of potential clinic patients in both states during the specified analysis period.

Nativa’s strategic approach was further informed by a supplementary study, focusing on collecting survey responses from a select group of community partners associated with CHSI. These survey findings have played a crucial role in enhancing the depth and breadth of Nativa’s strategy, facilitating a more holistic understanding of the dynamics between CHSI and its community partners.

Nativa employed a meticulous approach in enhancing CHSI’s strategic insights by conducting a comprehensive audit of existing surveys and harnessing valuable data from O.Y.E. Intelligence. This method was complemented by an extensive market research initiative, allowing us to delve into the nuances of healthcare-seeking behaviors within diverse populations. The primary objective was to uncover barriers, motivators, and gain a profound understanding of what different communities prioritize when seeking healthcare services.

To achieve a more nuanced understanding, Nativa designed targeted surveys specifically tailored to the unique cultural and demographic characteristics of Hispanic, Native American, Asian, White, Black, and Somali populations. Each community possesses distinct healthcare needs and preferences, and our surveys were meticulously crafted to capture these nuances. By adopting this inclusive approach, Nativa aimed to provide CHSI with a detailed and culturally sensitive account of the diverse healthcare requirements present within each community.

The integration of O.Y.E. Intelligence and the insights garnered from the extensive surveys not only facilitated the identification of specific health-related preferences but also played a crucial role in shaping a more inclusive and effective healthcare strategy for CHSI. This strategic initiative aligns with Nativa’s commitment to promoting healthcare accessibility and relevance across diverse populations, fostering a tailored and patient-centric approach within the communities served by CHSI.

Upon thorough analysis of the survey results, Nativa uncovered distinctive healthcare preferences and behaviors within each population. The completion of a total of 122 surveys across diverse ethnicities illuminated nuanced variations in healthcare attitudes and practices. Notably, certain populations exhibited a preference for only seeking medical attention when absolutely necessary, while others were more proactive, engaging in regular check-ups.

The survey outcomes also revealed significant disparities in health insurance preferences. 57% of White Americans reported having private health insurance, contrasting with 100% of Hispanics and Native Americans relying on public health insurance. This insight is pivotal for CHSI, offering an opportunity to strategize and potentially market initiatives such as free annual check-ups. Understanding these preferences allows CHSI to tailor its outreach efforts to diverse populations, ensuring that healthcare services align with their specific needs and preferences.

Beyond insurance disparities, Nativa’s analysis unearthed numerous insights that hold the potential to enhance diverse populations’ engagement with clinics. These findings provide valuable considerations for crafting targeted initiatives aimed at encouraging regular health check-ups and promoting overall well-being. The comprehensive understanding derived from the survey data positions CHSI to implement informed strategies that resonate with the varied healthcare practices and preferences of the communities it serves.