Nativa was selected by the Ohio Air National Guard (OHANG) to provide a 12-month advertising plan aimed at reaching 18–24-year-old females and African American males within the state. Additionally, Nativa was tasked with ensuring that the advertising and promotional efforts maintained the credibility and integrity of the U.S. Armed Forces.

Nativa’s team of graphic designers created digital and print materials that upheld the essence of the Air National Guard while integrating culturally relevant imagery. Key components included:

• Digital and Print Materials: Maintaining the essence of the Air National Guard with culturally relevant imagery.
• Advertising Channels: Leveraged relationships with iHeart Radio and Google AdWords for long-term campaigns
• Partnerships: Developed key partnerships with high schools and universities to reach target demographics.
• Tangible Promotional Materials: Placed signs, banners, sport programs, and flyers to add a tangible element to the campaign.

Nativa executed the strategy by creating engaging materials to ensure all advertising content resonated with the target audience. They utilized key advertising channels such as iHeart Radio and Google AdWords, forging strategic partnerships with high schools and universities. The integration of digital ads with tangible promotional materials was also key to the campaign’s success.

Nativa implemented a digital and print campaign that exceeded contract requirements by successfully targeting sought-after multicultural affinity groups. Nativa reduced the cost per view from $0.40 to $0.03 within one month, saving over $100,000 in the first three months. They provided further recommendations to reallocate the budget to maximize ROI for the campaign’s duration.