February 18, 2025
Companies that Benefit Most from Influencer Marketing
Influencer partnerships have become a cornerstone for brand growth in the ever-evolving marketing landscape. This article offers a comprehensive analysis enriched with insights from industry veterans, revealing which companies reap the greatest rewards from influencer…
January 21, 2025
How Can Influencers Play a Key Role in Expanding Brand Awareness?
Navigating the intricate web of social media marketing, influencers emerge as pivotal figures in elevating brand recognition. This article delves into their multifaceted roles, backed by expert analysis, from enhancing visibility to fostering niche community…
January 24, 2023
TikTok UGC Rising Up
UGC on the Rise The rise of UGC (user-generated content) is rampant. Many brands and organizations advocate for this brand-specific social media content in their creative marketing and ads. UGC can be shared as photos,…
June 16, 2022
7 Best Practices For Influencer Management
Best Practices for Managing Influencers To help you best manage influencers working with your business, we asked marketing and social media managers this question for their best guidance. From building real relationships to having a…
May 24, 2022
8 Trends In User Generated Content (UGC)
To help bring our readers' attention to trends in user-generated content, we asked marketing leaders and social media managers to discuss what trends they were seeing in user-generated content to obtain their best insights. They…
January 29, 2019
5 Tips for How to Choose a Multicultural Food Influencer
Introduction to Multicultural Influencers Influencer marketing continues to grow as an important part of the modern brand and its fair to say that influencers will continue to have a strong impact on creating brand awareness…
July 24, 2017
Latino Micro-Influencers are Changing Marketing
Image: Public domain via Pexels While many research studies have been conducted to analyze data on the most effective platforms for reaching different groups of consumers, the economic power of today’s Latino consumer is no…
June 17, 2017
When Less is More: Latina Micro-Influencers Pave the Way – Interview with Tyannah Vasquez
The Smile – Meeting Tyannah As I’ve learned in the advertising business, you can tell a lot from a smile. When I first came across Tyannah’s friendly expression; I knew she was a perfect match…
January 28, 2016
Influencers’ Perspective: How to Pitch to Latina Bloggers?
A few weeks ago the Nativa team had the pleasure of hosting and interviewing Kathy Cano-Murillo, also known as The Crafty Chica as well as her daughter Maya Murillo from Maya in the Moment about how to approach…
