March 3, 2021
Cars, Chips, and Local Eats | Which Super Bowl Ads Were Most Popular Among Hispanic Audiences?
Do you watch the Super Bowl for the football or for the ads? This is a staple question among Super Bowl viewers around the nation. While some have a passion for the sport, others are…
January 29, 2021
Which NFL Teams are Scoring with Diverse Audiences?
How are NFL teams really resonating among a diverse audience? Football is a large part of American culture that harbors passionate fans, their love for the game, and a strong desire to win. The various NFL…
September 10, 2020
Hoops are Back! Multicultural Conversation about the NBA’s 2020 Return
NBA fans? So are we, check out previous articles on the league. We recently used O.Y.E. software to provide an analysis of the conversation occurring regarding the NBA's 2020 return. Check out all 3 resources…
November 13, 2015
Leading the Majors: The Man behind the D-backs Hispanic Sports Marketing Initiative
I combed the mid-town Phoenix coffee shop, looking for a familiar face amidst the well-caffeinated clientele. I finally recognized the satisfied smile from the face behind one of the most influential Hispanic social media presences…
June 19, 2014
A World Cup Party to Remember
On Tuesday the 17th, the Nativa staff decided to do something we dont do near enough. Have some fun! We invited 50 of our favorite partners, clients, and generally delightful people to join us for…
September 28, 2012
Hispanic NBA Players a Hit with Latino Fans
Top Hispanic NBA Players Rake in Conversations Between Seasons Who knew Hispanic basketball players were still a major topic of conversation in the off-season? It seems that even when they’re not on the court, NBA…
February 10, 2012
Super Bowl XLVI Ads: Hispanics Are Talking
With 111.3 million average viewers, and 114 million tuning in just for Madonna's halftime performance, Super Bowl XLVI made its mark in Super Tazón (Spanish word for Super Bowl) history, breaking the previous viewing record.…
January 30, 2012
Listen like the NBA: ¡Con Emoción! (Part 1 of 2)
Emoción The National Basketball Association’s (NBA) Hispanic platform, éne-bé-a, which we featured in a two-part series last season, is off to a fast start. With growth numbers almost unrealistic to any brand, the éne-bé-a’s key to their organic social media growth is…
December 14, 2011
El Sporting KC: Focus on Social Media (Part 2 of 2)
Lo prometido es deuda (A Promise Delivered) As we promised you, here is part two of Sporting KC’s Hispanic reach through sales, marketing and, as you will learn today, social media. If you haven’t read…
October 26, 2011
MLS Fútbol (Soccer) Teams With Spanish Online Presence
In the 4th minute of Saturday night's game against DC United, Omar Bravo of Sporting KC was anxious to take the shot. Sporting KC, who had been in last place as recently as June had…
November 19, 2010
NBA Hispanic Marketing: “Social Media a Key Component of our Strategy” (Part 2 of 2)
The popular éne•bé•a Facebook profile Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans. But what is less well known are some of the internal…
November 19, 2010
NBA Hispanic Marketing: A look inside the éne•bé•a (Part 1 of 2)
Dominican born Al Horford is an éne•bé•a spokesman and current player for the Atlanta Hawks. NBAE/Getty Images. The NBA proves that hard work on and off the court pays off. After significant research into what…
