March 18, 2021
Which Rideshare Apps are Frequented Among Diverse Audiences?
Can You Order Us a Ride? Rideshare apps have become a staple on all smartphones to assist in getting around town. They've proven controversial in many cities that have active and vocal taxi services as…
March 3, 2021
Cars, Chips, and Local Eats | Which Super Bowl Ads Were Most Popular Among Hispanic Audiences?
Do you watch the Super Bowl for the football or for the ads? This is a staple question among Super Bowl viewers around the nation. While some have a passion for the sport, others are…
February 19, 2021
Going to the Gym During a Pandemic | A Multicultural Analysis
How are gyms faring among various stay-at-home orders during a global pandemic? As the pandemic settled in America, many of the norms were stripped away, including daily gym routines. Gyms quickly became regarded as a hotspot…
January 29, 2021
Which NFL Teams are Scoring with Diverse Audiences?
How are NFL teams really resonating among a diverse audience? Football is a large part of American culture that harbors passionate fans, their love for the game, and a strong desire to win. The various NFL…
January 27, 2021
Marvel vs DC: Where do Minorities Stand in The Comic Book Rivalry
Let's take a look at comics. They're the foundation of the top selling blockbusters in the past decade. It's clear that the two top contenders in the comic realm are Marvel and DC. They both…
October 25, 2017
Media Day with Cronkite News / UnivisionAZ
The Nativa Hispanic communications agency hosted media from Cronkite News this week in response to a request that the team received regarding insights on Hispanic millennials and their diet and eating habits in comparison with their…
April 1, 2016
Why use OYE! – Hispanic Social Media Listening Tool
Updated April 1, 2016. As Hispanic Marketers we know that there are 54 million Hispanics in the US (17% of US pop.), but how do they engage with your brand? That is the question you…
January 9, 2015
ONE YEAR REBRAND ANNIVERSARY AS NATIVA Multicultural Communications ( Cheers to All! )
Columbus, OH – In December 2013, we officially announced the birth of Nativa. Back then, we had one reason for the change – simplicity. Today, we are beyond excited to be celebrating our first anniversary…
September 30, 2013
What is Online Listening?
What is Online Listening? In this podcast we go into how online listening works. Basically online listening is a business intelligence software that listens to people's conversations online about a specific brand, product, or company.…
September 28, 2012
Hispanic NBA Players a Hit with Latino Fans
Top Hispanic NBA Players Rake in Conversations Between Seasons Who knew Hispanic basketball players were still a major topic of conversation in the off-season? It seems that even when they’re not on the court, NBA…
