November 12, 2024
The Role of Social Media in Modern Marketing
Have you ever wondered how social media can revolutionize marketing strategies? In this article, a CMO and a social media expert share their top insights on this dynamic subject. Discover why utilizing targeted advertising is…
January 19, 2023
New Instagram Features Coming in 2023
Instagram is constantly retooling its core platform to add features that users will appreciate. Recently, the illustrious app has added several new features that help its billions of daily active users share and connect with…
December 2, 2022
Marketing to Eco-Conscious Audiences: 9 Dos and Don’ts
In today's business landscape, all companies need to think about how their business operation might impact the environment. Failure to do could cause a significant backlash if eco-conscious audiences are not satisfied with the efforts…
July 1, 2022
10 TikTok Marketing Tips You Should Know
Which Tiktok marketing strategies have been effective in 2022? To help you best promote content on TikTok, we asked social media managers and marketing professionals this question for their best strategies. From using trending audio…
May 24, 2022
8 Trends In User Generated Content (UGC)
To help bring our readers' attention to trends in user-generated content, we asked marketing leaders and social media managers to discuss what trends they were seeing in user-generated content to obtain their best insights. They…
October 2, 2020
Minority Conversations about gamescom
Gamescom is an annual video games trade fair normally held in Germany however, amidst the pandemic, they chose to move the event to being purely digital attracting more than 2 million simultaneous spectators to the even from…
August 26, 2019
For Brands – How to Regram, 5 Steps You Need to Follow
As a multicultural marketing agency, we’ve been creating social media content for our clients for nearly a decade and something we have realized is the power of sharing one of our social media influencer's content…
September 19, 2018
5 Ways to Advertise to Hispanics on Facebook and Instagram
With a strong presence on all social media platforms, Hispanics in recent years have gained the watchful eye from brands. In 2016 it was found that around 13.1 million U.S. Hispanics have an active account…
January 13, 2016
How Many Latinos in the US on Instagram
Instagram has exploded in popularity over the past few years, especially with Latinos in the US. While the social channel is not as popular as Facebook is in term of users, the photo-sharing app does have…
January 4, 2016
How many US Hispanics on Facebook
A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast…
September 9, 2015
How Many US Hispanics on Twitter
Updated on 9/9/2015 Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter. Today we announce the much needed update which discusses the number of total US Hispanics on Twitter. This…
February 18, 2013
What’s The Buzz About Facebook’s Graph Search Tool?
Graph Search - personalized search results Facebook currently has 1 billion users. The forum that started as a social platform for friends to connect has evolved into a lucrative tool for many businesses and brands,…
February 6, 2013
Using Google+ Hangouts to Connect our 3 National Offices
The Annual Digital Retreat This story is about a meeting, but not just any typical meeting. Three teams met for the first time, "face to face," across three states a cumulative 3,000 miles apart. While…
November 20, 2012
Marketer’s Perspective: LATISM 2012 Conference
As mentioned in my recent post on the Hispanic Retail 360 Summit, marketers must often make tough decisions on which conferences to attend, given that there are time and budget constraints. While LATISM 2012 was…
April 2, 2012
Does Your Campaign Need a Network of Bloggers? Part II
Last week we introduced you to Romina, a 31-year-old Latina blogger from New York City. As the author of Mamá XXI, a Spanish-language source for coupons, deals and general interest for Latino families, Romina is…
October 9, 2011
Why Im Going to the LATISM (Latinos in Social Media) Conference
It was really a no-brainer as I received my first invite to attend the 2011 LATISM conference a few months back. I signed up to attend as the folks that run LATISM, or #LATISM as…
September 13, 2010
Seeking the Double Rainbow – Ranking Hispanic Marketing Groups on LinkedIn
There are far too many LinkedIn Groups focused on Hispanic Marketing for any one Marketer to possibly engage with regularly. We took a look at 8 of the groups most readily available to a Marketer in…
August 11, 2010
Where to Find Latinos: Social Media Alternatives
It is important to stay on top of which social media sites can be used to engage Latinos as the landscape evolves. While we all know about the hugely popular sites such as Facebook and…
July 19, 2010
Why Firms Need to Market to Hispanics
Hispanics are young and on Social Media, so why aren't you marketing to them? And oh yeah, 1 in 3 Americans will be Hispanic within our lifetime (by the year 2050). The ever-growing Hispanic market…
